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1、C o n te n t sHomeListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6第1页/共88页Wa rm-1Warming-upTaskTask1 1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.HomeGermany_JapanJapanUSAUSACar Companies _GermanyUSAUSAFran
2、ceFrance_RepublicofKoreaP.R.ChinaP.R.ChinaUSAUSASupermarket Companies Mobile Phone Companies 第2页/共88页W ar m-2Warming-upTaskTask2 2Listatleasttwocompaniesforeachtypeofthefollowingproducts.HomeTCL,Sony,TCL,Sony,Panasonic,Panasonic,PhilipsPhilipsLenovo,Lenovo,Apple,IBM,Apple,IBM,SonySonyLi-Ning,Li-Ning
3、,Adidas,Nike,Adidas,Nike,ReebokReebok第3页/共88页l og oWarming-up BackWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogosdesignisforimmediaterecognition.Thelogoisoneaspectofacompanyscommercialbrand,oreconomicoracademicentity,anditsshapes,col
4、ors,fontsandimagesusuallyaredifferentfromothersinasimilarmarket.第4页/共88页C o m p a n y i n t r o d u c t i o nWarming-upCompanyintroductionBavarian Motor Works(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.
5、Toyota Motor Corporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworldslargestautomakers.Ford Motor Company isanAmericanmultinationalcorporationandoneoftheworldslargestautomakers.Home第5页/共88页C o m p a n y i n t r o d u c t i o nWarming-upNext HomeMetro AG,
6、establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-Mart Stores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorpora
7、tionbyrevenue,accordingtothe“2008FortuneGlobal500”.Carrefour SA isaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.Back第6页/共88页C o m p a n y i n t r o d u c t i o nWarming-upHomeSamsung Group isthelargestcompanyof
8、theRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.Lenovo Group Limited isChinaslargestandtheworldsfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets
9、(听筒).Apple Inc isanAmericanmultinationalcorporationheadquarteredinCupertino,California,thatdesigns,develops,andsellsconsumerelectronics,computersoftware,onlineservices,andpersonalcomputers.第7页/共88页R e ad i n g AReading ATextTask 1Task 2Business Know-howHome第8页/共88页T e x t A-1Beforereadingthetext,see
10、howmuchyouknowBeforereadingthetext,seehowmuchyouknowaboutGoogleshistoryanddevelopmentbyaboutGoogleshistoryanddevelopmentbywatchingthefollowingtwovideoclipswatchingthefollowingtwovideoclips.HomeReading A第9页/共88页T e x t A-1Google1AnyoneAnyone（whohaseverusedtheInternetwhohaseverusedtheInternet定定语语从句从句上
11、过互联网的人上过互联网的人）hashas seenGoogle,andseenGoogle,andmanypeoplewouldjustmanypeoplewouldjust“googleitgoogleit谷歌谷歌一下一下”when”whentheytrytofindinformationtheytrytofindinformation aboutsomethingonaboutsomethingontheInternettheInternet许多人许多人要在互联网上查找某方面的信息要在互联网上查找某方面的信息.AsAstheworldstheworlds mostpopularIntern
12、etsearchenginemostpopularInternetsearchengine作为作为全世界最有名的互联网搜索引擎全世界最有名的互联网搜索引擎,Googleis,Googleis oneofoneofthethegreatestexamplesgreatestexamples最 好最 好范 例 之 一范 例 之 一ofofonlineonlines u c c e s ss u c c e s s网络网络业界功成名就业界功成名就.翻译 声音HomeReading A第10页/共88页T e x t A-22 2 ItIt allall beganbegan inin January
13、January 19961996 asas aa researchresearchprojectproject 一一 个个 研研 究究 项项 目目 atat StanfordStanford UniversityUniversity bybyPh.D.Ph.D.studentstudentLarryLarryPage.Page.TryingTryingtotofindfindaabetterbetterwaywayforforwebwebusersusers网网络络用用户户 totosearchsearchforforrelevantrelevant pagespages搜搜索索到到相相关关网
14、网页页,PagePagehadhadananideaidea设设想想 thatthatthisthiscouldcouldbebeachievedachieved bybyexaminingexaminingthetherelationshipsrelationshipsbetweenbetweenwebwebpagespages检检索索网网页页之之间间的的关关系系来来实实现现.HeHethoughtthoughtthatthatwebwebpagespageswhichwhichhadhadthethemostmostlinkslinks链链接接最最多多的的网网页页 totothemthem
15、fromfromotherotherwebwebpagespagesmustmustbebethethemostmostpopularpopular最最受受欢欢迎迎.TheThetechniquetechniqueappearedtobeappearedtobesuccessful.successful.翻译 声音Reading AHome第11页/共88页T e xt A-33 3PageandhispartnerSergeyBrinPageandhispartnerSergeyBrinsetupsetup theircompanytheircompany创建创建了自己的公司了自己的公司on
16、September7,onSeptember7,1998and1998and 注 册注 册了了这一网址这一网址thefollowingweek.thefollowingweek.TheThesearchenginequicklysearchenginequicklygrewinpopularitygrewinpopularity名声鹊起名声鹊起 andin2000Googlebegantoselladvertisingonandin2000Googlebegantoselladvertisingon theirwebsite.Afterafewyearsofgrowththeirwebsite
17、.Afterafewyearsofgrowth发展发展 fueledfueled 资 助资 助byeagerinvestors,Googlebyeagerinvestors,Googlewentwentpublicpublic.上市上市ManyManyGoogleemployeesbecameGoogleemployeesbecameinstantinstant一 夜 之 间一 夜 之 间 millionaires.millionaires.翻译 声音Reading AHome第12页/共88页T e xt A-44 4 GooglehasGooglehas acquiredacquired收
18、购收购YouTYouT(whichwhich istheInternetslargestistheInternetslargestvideovideo-sharingsharing websitewebsite视频视频共享网站共享网站-定语从句定语从句)andcontinuestoandcontinuesto addnewaddnewfeaturesfeatures功能功能everydayincludingeverydayincludingtooltool barsbars工具栏工具栏,email,andadvertising.Ofcourse,email,andadvertising.Ofc
19、ourse,withwithgrowthgrowth成 长成 长andandsuccesssuccess成 功成 功therealsotherealsocomescomes competitioncompetition带来带来了竞争了竞争.Microsofthastried.Microsofthastried toacquiretoacquireYahooYahooinordertocompetewithinordertocompetewith GoogleintheInternetsearchenginearea.GoogleintheInternetsearchenginearea.翻译
20、声音Reading AHome第13页/共88页T e xt A-55 5InadditiontoInadditionto随 着随 着 itsits公 司公 司 growthgrowth壮壮大大andand popularitypopularity知名度知名度提升提升,GooglehasalsobeenGooglehasalsobeennamednamedthenumberonethenumberone companycompany排名排名第一第一totoworkforinworkforin theUnitedStatestheUnitedStates美国美国公司就业吸引力公司就业吸引力.It
21、Ittendstends toto stayawayfromstayawayfrom typicaltypicalofficedesignsofficedesigns尝试尝试打破传统打破传统的办公室设计的办公室设计andtriesandtries tomaketheofficeaplacetomaketheofficeaplacewhereemployeesarewhereemployeesare comfortableandcomfortableandfreetofreetoe x c e le x c e l at t h ei r wo r k at t h ei r wo r k充 分
22、充 分发 挥 自 己 的 才 华发 挥 自 己 的 才 华.翻译 声音Reading AHome第14页/共88页T e xt A-66 6Today,GooglehasbecomeaToday,Googlehasbecomeamultinationalmultinational corporationcorporation跨国跨国公司公司ininInternet-relatedservicesandInternet-relatedservicesandProductsProducts提提供与互联网相关的服务与产品的供与互联网相关的服务与产品的.TheseincludeTheseinclude
23、searchsearch搜索搜索,cloudcomputingcloudcomputing云云计算计算,softwaresoftware软件软件,and,andonlineadvertisingtechnologiesonlineadvertisingtechnologies网络网络广告技术广告技术.Anditis.Anditistheleadertheleader佼佼者佼佼者 intermsofad-basedrevenueontheintermsofad-basedrevenueonthe webweb网络网络广告收入的广告收入的.TheThebrainchildbrainchild 小小
24、点子点子oftwostudentsoftwostudentshashasbecomebecome abillion-dollarcompanyabillion-dollarcompany数十亿数十亿美元资产的大美元资产的大公司公司andoneofthebest-knownandoneofthebest-known trademarkstrademarks商标商标intheintheworld.Googleshistoryworld.Googleshistory servesasservesas 提供提供aaperfectperfect modelmodel 完完美美典范典范andandinsp
25、irationinspiration灵感灵感forfor InternetentrepreneursInternetentrepreneurstoday.today.翻译 声音Reading AHome第15页/共88页A-T ra ns-1谷 歌 1 1 上上过过互互联联网网的的人人都都见见过过谷谷歌歌，许许多多人人要要在在互互联联网网上上查查找找某某方方面面的的信信息息时时，他他们们都都会会去去“谷谷歌歌”一一下下。作作为为全全世世界界最最有有名名的的互互联联网网搜搜索索引引擎擎，谷谷歌歌是是网络业界功成名就的最好范例之一。网络业界功成名就的最好范例之一。BackReading A第16页
26、/共88页A-Trans-22谷谷歌歌始始于于19961996年年1 1月月斯斯坦坦福福大大学学博博士士生生拉拉里里 佩佩奇奇的的一一个个研研究究项项目目。为为了了找找到到一一种种能能帮帮助助网网络络用用户户搜搜索索到到相相关关网网页页的的更更好好方方法法，佩佩奇奇设设想想可可以以通通过过检检索索网网页页之之间间的的关关系系来来实实现现。他他认认为为其其他他网网页页链链接接最最多多的的那那些些网网页页一一定定是是最最受受欢欢迎迎的的，这这项项技技术术结结果果看看起来是成功的。起来是成功的。Reading A Back第17页/共88页A-Trans-33佩佩奇奇和和他他的的合合作作伙伙伴伴谢谢
27、尔尔盖盖 布布林林于于19981998年年9 9月月7 7日日创创建建了了自自己己的的公公司司，并并在在之之后后的的一一周周注注册册了了这这一一网网址址。这这个个搜搜索索引引擎擎很很快快声声名名鹊鹊起起，20002000年年谷谷歌歌开开始始在在自自己己的的网网站站出出售售广广告告。在在投投资资者者的的热热情情资资助助下下，经经过过几几年年的的发发展展，谷谷歌歌上上市了，市了，一夜之间谷歌的很多雇员成了百万富翁。一夜之间谷歌的很多雇员成了百万富翁。Reading A Back第18页/共88页A-Trans-44 谷谷歌歌收收购购了了互互联联网网最最大大的的视视频频共共享享网网站站YouTYou
28、T，而而且且每每天天都都在在不不断断增增加加一一些些新新功功能能，如如工工具具栏栏、邮邮件件和和广广告告。当当然然，成成长长与与成成功功也也带带来来了了竞竞争争。微微软软正正试试图图收收购购雅雅虎虎以以便便能能在互联网搜索引擎领域与谷歌抗衡。在互联网搜索引擎领域与谷歌抗衡。Reading A Back第19页/共88页A-Trans-55随随着着公公司司的的壮壮大大与与知知名名度度的的提提高高，谷谷歌歌在在美美国国公公司司就就业业吸吸引引力力的的排排名名也也上上升升到到第第一一。他他们们尝尝试试打打破破传传统统的的办办公公室室设设计计，努努力力把把办办公公室室变变成成员员工感觉舒适、并能充分发
29、挥自己才华的地方。工感觉舒适、并能充分发挥自己才华的地方。Reading A Back第20页/共88页A-Trans-66现在，谷歌已成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。Reading A Back第21页/共88页a.a.closely connected with the subject you are discussing or the s
30、ituation you are thinking aboutReading Ae.g.e.g.What experience do you have that is relevant to this position?Back第22页/共88页e.g.e.g.After 10 years of hard work,he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year.Reading Aachievev.v.
31、to succeed in reaching a particular goal or standard by making an effort for a long time Back第23页/共88页achievemente.g.e.g.It It was was a a great great achievement achievement for for such such a a young young scientist.scientist.第24页/共88页e.g.e.g.She appeared to be in her late thirties.They appeared
32、not to know what was happening.Reading Aappear to be/doto give the impression of being or doing something Back第25页/共88页e.g.e.g.His words fueled her anger still more.The stored oil could fuel the nation for six months.Reading Afuelv.v.to increase something;to make something stronger;to supply somethi
33、ng with material that can be burnt to produce heat or powern.n.any material that produces heat or power,usually when it is burnt Back第26页/共88页e.g.e.g.This company is among the first ones that went public in China.Reading Ago public(of a company)to start selling shares on the Stock Exchange Back第27页/
34、共88页e.g.e.g.She took an instant dislike to me.instant coffee/instant noodlesReading Ainstanta.a.happening immediately;(of food)that can be made quickly and easily Back第28页/共88页e.g.e.g.The company has just acquired some new properties.She has acquired a good knowledge of English.Reading Aacquirev.v.t
35、o gain possession of;to gain something by ones own efforts,ability or behavior Back第29页/共88页acquisitione.g.His latest acquisition is a racehorse.第30页/共88页e.g.e.g.An important feature of Van Goghs paintings is their bright colors.Reading Afeaturen.n.something important,interesting or typical of a pla
36、ce or thinge.g.e.g.The new car features high speed and safety.v.v.to include a particular person or thing as a special feature Back第31页/共88页as well as;besidesReading Ain addition toe.g.e.g.In addition to the apples you asked for,I bought you some oranges and bananas.Back第32页/共88页e.g.e.g.Women tend t
37、o live longer than men.When Im tired,I tend to make mistakes.Reading Atend toto be likely to do something or to happen in a particular way because this is what often or usually happens Back第33页/共88页not to go near a particular person or placeReading Astay away frome.g.e.g.I want you to stay away from
38、 my home.Back第34页/共88页a.a.having the usual qualities or features of a particular group or thingReading Atypicale.g.e.g.This advertisement is a typical example of their marketing strategy.Back第35页/共88页v.v.to be very good at doing somethingReading Aexcel(at/in)e.g.e.g.The school excels in sports.She h
39、as always excelled at foreign languages.Back第36页/共88页in terms offrom the point of view of;with regard to;concerninge.g.In terms of environmental protection,this project is excellent.第37页/共88页an idea or invention of one person or a small group of peopleReading Athe brain child(of somebody)e.g.e.g.Thi
40、s festival was the brain child of Tony Smith.Back第38页/共88页to be suitable for a particular useReading Aserve ase.g.e.g.The sofa will serve as a bed for a night or two.Back第39页/共88页Reading AGoogle began as Larry Pages research project.Page and Sergey set up the company and registered the .The search e
41、ngine grew quickly and it began to sell advertising on the website.第40页/共88页A-T as k 2-1Task2Task2Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.Reading A1.Googleistheworldsmostpopularwebsite.Internetsearchengine2.Googlewentpublicbeforeitbegantoselladvertisingonthewebsite.a
42、fterHome第41页/共88页A-T as k 2-2Reading A3.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.4.Googlesemployeesworkinplaceswheretypicalofficedesignsareused.5.GooglehasbecometheInternetleaderintermsoftechnology.the No.1 company to work for in the USad-based revenue on the webwher
43、eemployeesarecomfortableandexcelattheirworkHome第42页/共88页Task3SupposeyouarethePRmanagerofGoogle.Giveashortpresentationaboutthecompany.Thefollowingareforyourreference.Reading A第43页/共88页Business Know-howMaking a Company IntroductionAcompanyintroductionusuallycontainsthefollowinginformation:History;Numb
44、erofemployees;Managementstructure&companyculture;Productsorservices.Home第44页/共88页R ea di ng BReading BTextTask1Task2Home第45页/共88页T e x t B-1TAF ProfileTAFCo.,Ltd.wasfoundedintheyear1990TAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientwiththeobjectiveofprovidingbetterand
45、efficientservicestothemarketsintheAfricancontinentservicestothemarketsintheAfricancontinentandSoutheastAsia.andSoutheastAsia.翻译Reading BHome第46页/共88页T e xt B-2TAFisoneoftheleadingmanufacturersofTAFisoneoftheleadingmanufacturersofskincareandhaircareproducts.Withitsownskincareandhaircareproducts.Withi
46、tsownmanufacturingfacilitiesinChinaandtheUSA,themanufacturingfacilitiesinChinaandtheUSA,thecompanyhasdevelopedawiderangeofproductscompanyhasdevelopedawiderangeofproductstomeetthedemandsofitsinternationaltomeetthedemandsofitsinternationalcustomers.TAFproductsareextremelypopularincustomers.TAFproducts
47、areextremelypopularintheircurrentmarkets,andthecompanyisnowtheircurrentmarkets,andthecompanyisnowlookingtofurtherexpanditscustomerbaselookingtofurtherexpanditscustomerbasethroughouttheworld.throughouttheworld.翻译Reading BHome第47页/共88页Tex t B-3Belowisthecompanysorganizationchart,Belowisthecompanysorga
48、nizationchart,includingalldepartmentsandtheirfunctions.includingalldepartmentsandtheirfunctions.翻译Reading BProduction DepartmentSales&Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch&DevelopmentQuality ControlBoard of DirectorsChief Executive OfficerAdministrativ
49、e DepartmentHome第48页/共88页T e x t B-4BoardofDirectorsBoardofDpany.ChiefExecutiveOfficer(CEO)ChiefExecutiveOfficer(CEO)workscloselywiththeworkscloselywiththeBoardtoprovideleadershipforthecompany.Boardtoprovideleadershipforthecompany.AdministrativeDepartmentAdministrativeDepartmentprovidessupportandpro
50、videssupportandservicefortheBoardandtheCEO.servicefortheBoardandtheCEO.ProductionDepartmentProductionDepartmentisresponsiblefortheisresponsibleforthedevelopmentandmanufacturingofproducts.developmentandmanufacturingofproducts.PurchasingPurchasingisinchargeoftheactualbuyingofallisinchargeoftheactualbu