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1、Unit 1IntroductionsBusiness EnglishMARKETLEADERa new language course for tomorrows leadersoverviewBusiness EnglishKey Language:Learn different Job TitlesLearn countries and nationalitiesSkillsIntroducing yourself and othersListeningTalking about yourselfReading:Describing PeopleCase StudyAloha in Ha
2、waiiLanguage Focus to be a/an with jobs,wh-questions with to beBusiness EnglishQuotations:“Humans are social animals.To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.”“Networking begins with introd
3、ucing yourselves.”“You never have a second chance to make a good first impression.”Why?Business EnglishNo one lives alone in this world.Few people can go without friends.In order to survive or succeed in the working world,we need to group together and form our network of friends and contacts.To get
4、to know people,we always begin by introducing ourselves to each other.Therefore,introductions are important.A good introduction is a good announcement to make others know you well and a proper introduction will give others a good first impression.Studies show that people form their first impression
5、of you within the first few seconds of the meeting when you are introducing yourselves.Once the first impression is made,it is difficult to change.Thats why people say that you never have a second chance to make a first impression.Reading aloud practiceBusiness EnglishThe tone of a business relation
6、ship can be set by an initial introduction.It is important to make a good impression right from the first handshake.When meeting businesspeople for the first time,is it better to be formal or informal?If in doubt,its more advisable to adopt a more formal approach.Here are some points to remember whe
7、n making business introductions in English-speaking Western countries:1.Introduce businesspeople in order of professional rank the person of highest authority is introduced to others in the group in descending order,depending on their professional position.2.When possible,stand up when introductions
8、 are being made.3.If clients are present,they should be introduced first.4.The name and title of the person being introduced is followed by the name and title of the other person.Reading aloud practiceBusiness EnglishCultureFocusHow to read a Business Card?BALTPROF Consulting Group Nikolai Ivanov Ac
9、countant P.O.Box 103 Tel:(812)275-5626 St.Petersburg,Tel/fax:(812)101-4046 193015 RUSSIA E-mail:Companys nameName of the personJob titleAddressKey wordsBusiness EnglishBusiness termsconsulting groupaccountantGmbhproduct managerS.A.senior managerProper NamesSt.PetersburgRussiaHamburgGermanyBuenos Air
10、esArgentinaKey WordsBusiness EnglishBusiness termsA consulting group：also called a consulting firm or company,is a business organization that offers specialist and professional knowledge or advice on business affairs to companies.consult,consultant,consultancyaccountant：a professional who examines t
11、he financial accounts of businesses or peopleGmbh：German abbreviation for“company limited”product manager：a manager whose job is to supervise the companys product strategy.S.A.：French abbreviation for“company limited”.senior manager：a position which falls between manager and general manager.Business
12、 EnglishProper NamesSt.Petersburg,RussiaHamburg,the 2nd largestcity of GermanyBuenos Aires,capital of Argentina,A highly individualized cityBusiness EnglishListening 1.11.Do Listening exercises 1.1 on the text book 2.Listen again and complete the introductions.Use the words from the boxKey Language1
13、Business Englishpersonal assistant(PA)Job Titlesaccountantcashier managertelephone operatortechnicianengineerlawyer receptionistsales assistant Key Language1Business Englishpersonal assistant(PA)Job TitlesMatch the words and the meaningsaccountantcashier telephone operatortechnicianreceptionistA per
14、son who takes and gives out money in a bank or shopA secretary who works for one person,organizing their work,meeting etc Some one whose job is to prepare and check financialrecords for a company or personOne whose occupation requires training in a specific technicalprocessAn office worker employed
15、chiefly to receive visitors and answerthe telephoneSomeone who works on a telephone switchboard,who you can call for helpAn expert who studies financial data and recommends financialactionsOne that gives expert professional adviceOne who uses the art of combining pictures,words and decoration in the
16、 production of books,magazines,etcanalyst consultantgraphic designerKey Language1Business EnglishWrite the words from the box under the correct headingaccountant finance marketing manager technicianengineer cashier production director doctortelephone operator human resources receptionistlawyer sales
17、 assistant personal assistant(PA)accountant financeDepartmentJobmarketingmanagertechnicianengineercashierproductiondirector doctortelephone operatorhuman resourcesreceptionistlawyersales assistantpersonal assistant(PA)Departments Finance/Accountsorganizes payment.Marketing advertises and markets pro
18、ducts.Production makes goods in the factory.Human resources/Personnel deals with employees.Business EnglishVocabulary exerciseDepartments R&D develops new products for the company.Salessells the companys products.After sales helps customers with problems.Dispatchsends goods to customers.Purchasing b
19、uys goods for the company.Business EnglishVocabulary exerciseBusiness EnglishSpeakingWork with your partners.Introduce yourself and talk about your job or studies.What do you do?I am a manager.Whats your job?Where do you come from?I am from France.I am an accountant.Business EnglishListening 1.2List
20、en to these letters and practice saying them.A H J KB C D E G P T VF L M N S X Z I Y OQ U W RWhy are they grouped in this way?Key Language2Business EnglishCountries and Nationalities Country Nationality-an Brazil Germany Italy Russia-ese Japan China-ish Poland SpainSwedenTurkey Country Nationalityot
21、hersFrance GreeceThe UK The USABrazilian German Italian RussianJapaneseChinesePolishSpanishSwedish Turkish FrenchGreekBritish American-i Kuwait OmaniKuwaitiOmanBusiness EnglishCultureFocusCompanies and NationalitiesJapaneseFrench SwedishSpanishItalianRussianFrenchGermanAmericanGreekBusiness EnglishR
22、eadingDescribing PeopleMeet Jeffrey Immelt Read this article and then complete the chart below.Structure of the article:Personal informationFamily membersHobbies&Interests Business EnglishReadingDescribing PeopleMeet Jeffrey Immelt 通用电气公司的历史可追溯到托马斯-爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生电灯公司和汤姆森-休斯顿电气公司合并，成
23、立了通用电气公司（GE）。GE是自道琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。通用电气公司的总部位于美国康涅狄格州费尔菲尔德市(Fairfield,CT)。旗下公司：GE资本、GE航空金融服务、GE商业金融、GE能源金融服务、GE金融、GE基金、GE技术设施、GE航空、GE企业解决方案、GE医疗、GE交通、GE能源设施、GE水处理、GE油气、GE能源、GE消费者工业、GE器材、GE照明、GE电力配送。在美国福布斯杂志2012年全球企业2000强排名全榜单中，GE名列第3位。Business EnglishReadingDescribing PeopleMeet Phil Kni
24、ght Phil Knight is the founder and CEO of Nike,a famous sports and fitness company.He is from Oregon,USA.He is 65 and is a very rich man.He is married,and his wifes name is Penny.They have two sons and one daughter.Knight loves sport,including tennis,running and golf.He also likes fast cars.He says,
25、I love the fact that Nike is about sports.He has a tattoo of the Nike logo on his left leg.Knights ad agency is Wieden&Kennedy.At his first meeting with Wieden,Knight said,Hi,Im Phil Knight.And I hate advertising.But they are still partners after 21 years.At meetings with Wieden,Knight is relaxed an
26、d tells jokes.He wears blue jeans,a T-shirt and suit jacket,and a pair of Nike shoes.Knight is interested in Asia,especially Japan.His office is full of objects from Asia.It is in Nikes World Headquarters in Beaverton,Oregon.Oregon,USATattooBlue jeans&suit JacketSuit jacket for menSuit jacket for la
27、diesJeans coatMens jeansWomens jeansTaskBusiness EnglishPhil KnightAgeNationalityFamilyJobType of companyInterest65AmericanMarried;2 sons and 1 daughterCEO of NikeSports and fitness companySports:tennis,running and golfAsia:especially JapanTaskBusiness EnglishTick the correct sentences.Correct the m
28、istakes in the other sentences.1.Phil Knight is the head of Nike.2.He isnt rich.3.Knight is married with two children.4.His wifes name is Penny.5.Knights tattoo is on his right leg.6.Wieden is in advertising.7.Knights office is full of objects from Austria.8.Knights office is in California.He is ver
29、y rich.He has three children.On his left leg.From Asia.Beaverton,Oregon.Business EnglishLanguageFocus 1to beIam(Im)YouWeTheyare(Youre)(Were)(Theyre)SpanishHeSheItis(Hes)(Shes)(Its)Iam not(Im not)YouWeTheyare not(You arent)(We arent)(They arent)ItalianHeSheItis not(He isnt)(She isnt)(It isnt)Business
30、 EnglishComplete the information about Ingrid with short forms of the verb to be.My name_Ingrid.I _ a graphic designer.I _ German,and I _ from Munich.I_married with two children.They _ both in high school.Their school _near my office.My husband_an engineer.We_interested intravel and the cinema.My si
31、ster _an accountant.samammamareisisareisTaskBusiness EnglishComplete the sentences with negative forms of“to be”.1.Im Russian,but _from Moscow.2.Theyre Japanese,but _ from Tokyo.3.Hes German,but _ from Munich.4.Im in sales,but _ the manager.5.Youre in Poland,but _in Warsaw.6.Her name is Sophia,but _
32、Italian.I am notI am nothe is not I am notyou are notshe is notTaskBusiness EnglishMatch the questions answers about Sergio.1.Are you Spanish?2.Are you a sales manager?3.Are you married?4.Is your wife a manager?5.Is she Italian?a)No.Im a financial analyst.b)No,shes Polishc)No,Im Italiand)No,shes a l
33、awyer.e)Yes,I am.Thats a picture of my wife.TaskBusiness EnglishSpeakingWork in pairs.Ask and answer questions about Ingrid.Is Ingrid French?No,she isnt.Shes German.Is Ingrid a doctor?Does she come from Munich?No,she isnt.Shes a graphic designer.Yes,she does.Is she married?Yes,she is.How many childr
34、en does she have?2.Are her children both in university?No,they arent.They are both in high school.Is her childrens school far away from her office?No,it isnt.Its near her office.Is her husband a manager?No,he isnt.hes an engineer.What are they interested in?They are interested in travel and the cine
35、ma.Is her sister an accountant?Yes,she is.Business EnglishLanguageFocus 2 We use a before words with a consonant sound such as b,c,d:a receptionist.We use an before words beginning with a vowel sound such as a,e,i,o:an astronaut.We do not use a or an with plural nouns:They are architects.We use ques
36、tion words such as what,who and where to ask for information.Whats your job?Im a lawyer.(Not Im lawyer)Whos your boss?Where are you from?/Wheres he from?Whats your job?Im an engineer.Business EnglishWrite the jobs from the box under the correct heading.trainee accountant executive optician lawyerana
37、lyst director architect manager consultantengineer doctor pilotaantraineeaccountantexecutiveopticiananalystdirectorlawyerarchitectmanagerconsultantengineerdoctorpilotTaskBusiness EnglishListening 1.6Three people talk about their jobs.Listen and complete the chart.PierreOlgaAnna1.What is his or her j
38、ob?an engineer 2.Where is he or she from?Switzerland3.Where is his or her office?Zurich Poznan4.Who is his or her boss?Eugeniaan architectIreneRussiaMoscowa lawyerPolandAlexBusiness EnglishListening 1.7Listen to three conversations.Mark each statement true or false.Conversation one1.Patrick is a sal
39、es assistant.2.Diana Vincent is a sales manager.Conversation two3.Hiroshi Ito is Mayumis assistant.4.Dan Marshall is in finance.Conversation three5.Jimmy is pleased to meet Dave.6.Business is good.truefalsefalsefalsetruefalseBusiness EnglishListening 1.7Listen to three conversations and fill in the
40、missing words.Conversation oneA Hello._ Patrick Keller._ the new sales assistant.B Oh,hello _ to meet you.Im Diana Vincent.Conversation twoA Good morning.My _ Hiroshi Ito._is Mayumi Nitta,my assistant.B Nice to _you both.Im Dan Marshall from Marketing.Conversation threeA Hello,Jimmy.B Hi,Dave.A _ to
41、 see you again.B You,too._?A Not too good.B Oh,really Sorry to hear that.Whats the problem?ImImpleasednamesThismeetGoodHow is businessBusiness EnglishCase StudyBackgroundYou are at an international conference in Hawaii.Your company has a new office in a foreign country.You want a manager for the off
42、ice.Find out information about people at the conference.Speaking Task1.Complete the card with information about yourself.Invent information if you wish.2.Introduce yourself to the other people at the conference.Use the words to make questions.3.What/name?4.Where/from?5.What/job?6.Where/office?7.How/
43、business?3.Make notes about the people you meet.4.Talk in pairs about the people you met at the conference.Name:Job Title:Address:Company Name:Business EnglishWriting TaskChoose two interesting people from the conference and write a short e-mail about them to your boss.-telling him how the conferenc
44、e is like;-describing to your boss the two people you met there;-saying how useful they could be to your companyBusiness EnglishHi,DaveThe Sales Conference is very exciting,and Hawaii is a great place for sightseeing.I met two interesting people at the conference.One is Barbara Grunewald from German
45、y.She is a sales manager of CBT Systems GmbH.Her office is in Hamburg.The other one is Adam Bota from Debrecen,Hungary.He is a sales manager of Cyberfair,which sells furniture for hi-tech offices.Both of them say that business is good with them at the moment.I think both Mr.Bota and Ms.Grunewald are
46、 very good business contacts.Moreover,if we are to open new offices in Debrecen and Hamburg,they can be ideal candidates for the positions.Best regards.Steve(110 words)Business EnglishUnit 1 Introduction Summary SheetWe us a before words with a consonant sound such as b,c,d:a receptionist.WE use an
47、before words beginning with a vowel soundsuch as a,e,I,o:an astronautAccountantCashierAnalystTelephone operatorTechnicianConsultantGraphic DesignerReceptionistPersonal AssistantA person who takes and gives out money in a bank or shopA secretary who works for one person,organising their work,meeting
48、etc Some one whose job is to prepare and check financialrecords for a company or personOne whose occupation requires training in a specific techincalprocessAn office worker employed chiefly to receive visitors and answerthe telephoneSomeone who works on a telephone switchboard,who you can call for h
49、elpAn expert who studies financial data and recommends financialacitonsOne that gives expert of professional adviceOne who uses the art of combining pictures,words and decoration in the production of books,magazines,etc-anBrazil BrazilianGermany GermanItaly ItalianRussia Russian-eseJapan JapaneseChi
50、na ChineseOthersFrance FrenchGreece GreekThe UK BritishThe USA America-ishPoland PolishSpain SpanishSweden SwedishTurkey Turkishto beWe use question words such as what,who and where to ask for information.Whats your job?Im a lawyer.(Not Im lawyer)Whos your boss?Where are you from?/Wheres he from?Wha