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1、?2013?http:/? Contents?1 Chapter 1?2 Point 1?2 Point 2?6 Point 3?7 Chapter 2?10 Point 1?10 Point 2?11 Point 3?12 Point 4?14 Point 5?15 Point 6?16 Part 1?16 Part 2?17 Part 3?18 Part 4?19 Part 5?20 Part 6?21 Part 7?21? Part 8?22 Part 9?23 Point 7?23 Part 1?23 Part 2?26 Part 3?27 Part 4?28 Part 5?30 Pa
2、rt 6?33 Point 8?34 Chapter 3?36 Point 1 PE?36 Part 1?36 Part 2?37 Point 2 VC?39 Point 3 BANK?44 Part 1?44 Part2?48 Part3?48 Part4?49 Part5?50? Part6?52 Chapter4?54 Point 1?54 Point 2?56 Part 1?56 Part 2?FCFF?58 Part 3?FCFE?62 Part 4?DDM?62 Part 5?63 Part 6?P/E?64 Point 3?65 Chapter 5?66 Chapter 6?76
3、 Point 1?76 Point 2?78 Part 1?78 Part 2?79 Part 3?81 Part 4?83? Part 5?84 Part 6?85 Part 7?86 Point 3?88 Point 4?89 Point 5?90 Part 1?!?Part 2?!?Part 3?!?Part 4?!?Part 5?!?Point 6?92? Chapter 1 Chapter 1? 1 Chinacir All Rights Reserved?(Business Plan? 2 Chinacir All Rights Reserved Chapter 1?Point 1
4、?-? 3 Chinacir All Rights Reserved?-?-? 4 Chinacir All Rights Reserved?-?-? 5 Chinacir All Rights Reserved?-?-? 6 Chinacir All Rights Reserved?Point 2? 7 Chinacir All Rights Reserved?Point 3?Executive Summary?General Introduction,Vision&Mission Statement?Market Analysis&Competition Analysis?Team Int
5、roduction?Product&Service Description,Business Model and Revenue Model?Business Develop Strategy? 8 Chinacir All Rights Reserved?Financing Plan?Financial Projections?(Risks&Opportunities)? 9 Chinacir All Rights Reserved Chapter Chapter 22? 10 Chinacir All Rights Reserved Chapter 2?Point 1?1?2?3?1?2?3?1?2?S e g me n t a t i o n(?)Ta r g e t i n g(?)P o s i t i o n i n g(?)P r i c e(?)P r o mo t i o n(?)P l a c e(?)P r o d u c t(?)?I P OMBOTr a n s f e r? 11 Chinacir All Rights Reserved Point 2? 12 Chinacir All Rights Reserved Point 3? 13 Chinacir All Rights Reserved