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1、?2013?http:/? Contents?1 Chapter 1?2 Point 1?2 Point 2?6 Point 3?7 Chapter 2?10 Point 1?10 Point 2?11 Point 3?12 Point 4?14 Point 5?15 Point 6?16 Part 1?16 Part 2?17 Part 3?18 Part 4?19 Part 5?20 Part 6?21 Part 7?21? Part 8?22 Part 9?23 Point 7?23 Part 1?23 Part 2?26 Part 3?27 Part 4?28 Part 5?30 Pa
2、rt 6?33 Point 8?34 Chapter 3?36 Point 1 PE?36 Part 1?36 Part 2?37 Point 2 VC?39 Point 3 BANK?44 Part 1?44 Part2?48 Part3?48 Part4?49 Part5?50? Part6?52 Chapter4?54 Point 1?54 Point 2?56 Part 1?56 Part 2?FCFF?58 Part 3?FCFE?62 Part 4?DDM?62 Part 5?63 Part 6?P/E?64 Point 3?65 Chapter 5?66 C hapter 6?7
3、6 Point 1?76 Point 2?78 Part 1?78 Part 2?79 Part 3?81 Part 4?83? Part 5?84 Part 6?85 Part 7?86 Point 3?88 Point 4?89 Point 5?90 Part 1?!?Part 2?!?Part 3?!?Part 4?!?Part 5?!?Point 6?92? Chapter 1 Chapter 1? 1 Chinacir All Rights Reserved?(Business Plan? 2 Chinacir All Rights Reserved Chapter 1?Point
4、1?-? 3 Chinacir All Rights Reserved?-?-? 4 Chinacir All Rights Reserved?-?-? 5 Chinacir All Rights Reserved?-?-? 6 Chinacir All Rights Reserved?Point 2? 7 Chinacir All Rights Reserved?Point 3?Executive Summary?General Introduction,Vision&Mission Statement?Market Analysis&Competition Analysis?Team In
5、troduction?Product&Service Description,Business Model and Revenue Model?Business Develop Strategy? 8 Chinacir All Rights Reserved?Financing Plan?Financial Projections?(Risks&Opportunities)? 9 Chinacir All Rights Reserved Chapter Chapter 22? 10 Chinacir All Rights Reserved Chapter 2?Point 1?1?2?3?1?2
6、?3?1?2?S e g me n t a t i o n(?)Ta r g e t i n g(?)P o s i t i o n i n g(?)P r i c e(?)P r o mo t i o n(?)P l a c e(?)P r o d u c t(?)?I P OMBOTr a n s f e r? 11 Chinacir All Rights Reserved Point 2?商业 投资项目定位产品服务定位投资方向定位研究对象定位资源支撑体系质量控制体系技术支撑体系市场消化体系商业投资项目能力分析上游掌控能力技术生产能力组织管理能力财务支撑能力技术创新能力市场接受能力市场服务
7、能力商业投资项目逻辑分析 模式可行性政策可行性市场容纳可行性风险规避可行性持续经营可行性技术可行性资源支撑可行性商业投资项目经济测算项目建设内容总投资构成用资计划成本构成分析收入构成分析模块化测算获利能力评价商业投资项目分析结论? 12 Chinacir All Rights Reserved Point 3? 13 Chinacir All Rights Reserved? 14 Chinacir All Rights Reserved Point 4? 15 Chinacir All Rights Reserved Point 5? 16 Chinacir All Rights Reser
8、ved Point 6?Part 1? 17 Chinacir All Rights Reserved Part 2? 18 Chinacir All Rights Reserved Part 3? 19 Chinacir All Rights Reserved Part 4? 20 Chinacir All Rights Reserved Part 5? 21 Chinacir All Rights Reserved Part 6?Part 7? 22 Chinacir All Rights Reserved Part 8? 23 Chinacir All Rights Reserved Part 9?Point 7?Part 1?1.1? 24 Chinacir All Rights Reserved 1.1.1?1.1.2?/?1.1.3?/?1.1.4?1.2? 25 Chinacir All Rights Reserved?1.2.1?/?1.2.2?1.3?1.3.1?1.3.2?1.4?1.4.1?1.4.2?/?1.4.3?/? 26 Chinacir All Rights Reserved?