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1、模板模板(mbn)国外顶尖商学院国外顶尖商学院MBA案例分案例分析英文模板析英文模板(mbn)第一页，共110页。2 2IntroductionThisfilePowerPointTimesavercontainsalargenumberofpreformatteddummyslidesthatarereadytobecopiedandpastedontoyourownpresentationforfurtherprocessing,therebyl ldramaticallyreducinglay-outingandformattingtimel lensuringconsistencyof
2、lay-outthroughoutyourpresentationThestructureoftheslidesisconform:Thestructureoftheslidesisconform:llHeadings:20pointsBoldVerdanaHeadings:20pointsBoldVerdanallSub-headings16pointsVerdanaSub-headings16pointsVerdanallBulletslidesaccordingtotemplate(automatic),jump-inwithTab,jump-backwithShift-TabBulle
3、tslidesaccordingtotemplate(automatic),jump-inwithTab,jump-backwithShift-TabllText14,12or10pointsVerdanaText14,12or10pointsVerdanallFootnotes8pointsVerdanaFootnotes8pointsVerdana*Excludingspecialcharts(Bubble,Merrimekko,Skyline,Brickyardetc.);theseareavailabletolicensedpractitionersthroughtheStratBri
4、dgeStrategicSurveyortool第1页/共110页第二页，共110页。3 3GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182GreenRGBCode:153-204-000Preferred Colors1第2页/共110页第三页，共110
5、页。4 4AllchartsinthisdocumentcomplytothisglobalPowerPointpaletteR=9G=29B=93R=156G=209B=0R=221G=210B=181PrimarycoloursHighlightcolorsusingstandardPowerPointpalette(charts&diagrams)TobeusedasanaccentorhighlightcoloronlyTobeusedasabackgroundcolorbehindchartsandgraphsonlyThecolorpalettehasbeenadjustedinP
6、owerPointtoallowforbetteronscreenprojectionR=161G=61B=58R=89G=110B=110R=102G=51B=104R=145G=125B=74R=151G=115B=174R=220G=130B=64R=87G=125B=61R=84G=156B=181第3页/共110页第四页，共110页。5 5Agenda1.1.StructuredtextStructuredtext2.2.GraphsGraphs3.3.PicturesPictures4.4.ServiceLineChartsServiceLineCharts第4页/共110页第五页
7、，共110页。6 6TextBlocks-UnrelatedList.第5页/共110页第六页，共110页。7 7TextBlocks-CausesandEffects.Subtitlecomeshere第6页/共110页第七页，共110页。8 8TextBlocks-Matrix.Subtitlecomeshere第7页/共110页第八页，共110页。9 9TextBlocks-CauseandEffect.Subtitlecomeshere第8页/共110页第九页，共110页。1010TextBlocks-SequenceofCausesandEffects.Subtitlecomeshe
8、re第9页/共110页第十页，共110页。1111Text-SequentialVertical.Subtitlecomeshere第10页/共110页第十一页，共110页。1212Text-MakingPoints.Subtitlecomeshere第11页/共110页第十二页，共110页。1313Text-Bullits.Subtitlecomeshere第12页/共110页第十三页，共110页。1414TextBlocks-Influencing.Subtitlecomeshere第13页/共110页第十四页，共110页。1515TextBlocks-Leadingto.Subtitle
9、comeshere第14页/共110页第十五页，共110页。1616Text-EnvelopingElements.Subtitlecomeshere第15页/共110页第十六页，共110页。1717TextBlocks-ElementsLeadingTo.Subtitlecomeshere第16页/共110页第十七页，共110页。1818TextBlocks-ResultingFrom.Subtitlecomeshere第17页/共110页第十八页，共110页。1919Text-Interrelations.Subtitlecomeshere第18页/共110页第十九页，共110页。2020
10、MultipleBoxes.第19页/共110页第二十页，共110页。2121OrgChart.Subtitlecomeshere第20页/共110页第二十一页，共110页。2222LogicTree-OneLevelPlusText.Subtitlecomeshere第21页/共110页第二十二页，共110页。2323LogicTree-TwoLevels.Subtitlecomeshere第22页/共110页第二十三页，共110页。2424LogicTree-Vertical.Subtitlecomeshere第23页/共110页第二十四页，共110页。2525DriverTree-Arr
11、owsShowingTrend.Subtitlecomeshere第24页/共110页第二十五页，共110页。2626DriverTree-ArrowsShowingBaseTrends.Subtitlecomeshere第25页/共110页第二十六页，共110页。2727DriverTree-MoonsShowingBaseTrends.strongweakSubtitlecomeshere第26页/共110页第二十七页，共110页。2828DriverTree-TextwithGeneralTrends.Subtitlecomeshere第27页/共110页第二十八页，共110页。2929
12、DriverTree-ExpandedText.第28页/共110页第二十九页，共110页。3030RangeofpossibleoutcomesUncertainties.Range of Outcomes.Subtitlecomeshere第29页/共110页第三十页，共110页。3131StandardTable-bulletedcellsSubtitlecomeshereColumn headingColumn headingColumn headingColumn headingEntertextEntertextEntertextEntertextEntertextEntertex
13、tEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertext第30页/共110页第三十一页，共110页。3232StandardTableLayoutSubtitlecomeshereColumn headingColumn headingColumn headingColumn heading第31页/共110页第三十二页，共11
14、0页。3333Agenda1.1.StructuredtextStructuredtext2.2.GraphsGraphs3.3.PicturesPictures4.4.ServiceLineChartsServiceLineCharts第32页/共110页第三十三页，共110页。3434BarChart-StackedSource:.UnitsCharttitle comes here第33页/共110页第三十四页，共110页。3535BarChart-TwoStackedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here
15、第34页/共110页第三十五页，共110页。3636BarChart-ThreeStackedSource:.UnitsCharttitle comes hereUnitsCharttitle comes hereUnitsCharttitle comes here第35页/共110页第三十六页，共110页。3737BarChart-FourParallelSource:.UnitsCharttitle comes hereUnitsCharttitle comes hereUnitsCharttitle comes hereUnitsCharttitle comes here第36页/共11
16、0页第三十七页，共110页。3838BarChart-PairedSource:.UnitsCharttitle comes here第37页/共110页第三十八页，共110页。3939BarChart-TwoPairedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here第38页/共110页第三十九页，共110页。4040ColumnChart-StackedSource:.UnitsCharttitle comes here第39页/共110页第四十页，共110页。4141ColumnChart-TwoStackedSou
17、rce:.UnitsCharttitle comes hereUnitsCharttitle comes here第40页/共110页第四十一页，共110页。4242ColumnChart-PairedSource:.UnitsCharttitle comes here第41页/共110页第四十二页，共110页。4343ColumnChart-TwoPairedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here第42页/共110页第四十三页，共110页。4444ColumnChart-MultipleCountryUnits
18、CountryCountryCountryCountryCharttitle comes here第43页/共110页第四十四页，共110页。4545PieChartSource:.Charttitle comes here第44页/共110页第四十五页，共110页。4646RadarChartCharttitle comes here第45页/共110页第四十六页，共110页。4747LineChartSource:.UnitsUnitsStraightLineDottedLineGreenLineCharttitle comes here第46页/共110页第四十七页，共110页。4848
19、LineChart-TwoSource:.UnitsUnitsStraightLineDottedLineGreenLineCharttitle comes hereUnitsUnitsStraightLineDottedLineGreenLineCharttitle comes here第47页/共110页第四十八页，共110页。4949WaterfallChartUnitsSource:.Charttitle comes here第48页/共110页第四十九页，共110页。5050WaveChartEase of ImplementationBenefitsWave 1Wave 2Wave
20、 3Source:.HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitle comes here第49页/共110页第五十页，共110页。5151DriverTreeChart/DupontChart.XSource:.-/-/-Subtitlecomeshere第50页/共110页第五十一页，共110页。5252Agenda1.1.StructuredtextStructuredtext2.2.GraphsGraphs3.3.PicturesPictures4.4.Service
21、LineChartsServiceLineCharts第51页/共110页第五十二页，共110页。5353MoonsstrongweakSubtitlecomeshere第52页/共110页第五十三页，共110页。5454TrafficLightsNegativeNeutralPositiveSubtitlecomeshere第53页/共110页第五十四页，共110页。5555ArrowsPositiveNeutralNegativeSubtitlecomeshere第54页/共110页第五十五页，共110页。5656DonutsCompany A00 01 02 03Company B00
22、01 02 03Company C00 01 02 03Company D00 01 02 03Criterium.Criterium.Criterium.Criterium.Criterium.Criterium.Criterium.strongweakSubtitlecomeshere第55页/共110页第五十六页，共110页。5757TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere第56页/共110页第五十七页，共110页。5858ValueChains-LooseArrows.
23、Subtitlecomeshere第57页/共110页第五十八页，共110页。5959ValueChains-TouchingArrowsSubtitlecomeshere第58页/共110页第五十九页，共110页。6060InterrelatedStages.Subtitlecomeshere第59页/共110页第六十页，共110页。6161Movements.Subtitlecomeshere第60页/共110页第六十一页，共110页。6262Circle-OverlappingArrows.VirtuousViciousSubtitlecomeshere第61页/共110页第六十二页，共
24、110页。6363Circle-IntegratedArrows .VirtuousViciousSubtitlecomeshere第62页/共110页第六十三页，共110页。6464ClosedLoop.Subtitlecomeshere第63页/共110页第六十四页，共110页。6565ProcessEndinginaClosedLoopSubtitlecomeshere第64页/共110页第六十五页，共110页。6666WheelofFortuneSubtitlecomeshere第65页/共110页第六十六页，共110页。6767Puzzle-FourPiecesFittingToge
25、therSubtitlecomeshere第66页/共110页第六十七页，共110页。6868Puzzle-FivePiecesFittingTogetherSubtitlecomeshere第67页/共110页第六十八页，共110页。6969Puzzle-PiecesNotFittingTogetherSubtitlecomeshere第68页/共110页第六十九页，共110页。7070Puzzle-PiecesMightFitTogetherSubtitlecomeshere第69页/共110页第七十页，共110页。7171QuotesSubtitlecomeshere第70页/共110页
26、第七十一页，共110页。7272CirclesofInfluenceSubtitlecomeshere第71页/共110页第七十二页，共110页。7373Eggs.Subtitlecomeshere第72页/共110页第七十三页，共110页。7474Circles-Interrelated.Subtitlecomeshere第73页/共110页第七十四页，共110页。7575Circles-OverlappingSubtitlecomeshere第74页/共110页第七十五页，共110页。7676Expansion.Subtitlecomeshere第75页/共110页第七十六页，共110页。
27、7777CubeSubtitlecomeshere第76页/共110页第七十七页，共110页。7878Maps-NetherlandsSubtitlecomeshere第77页/共110页第七十八页，共110页。7979Maps-WesternEurope,TheWorld ungroup to select countries Subtitlecomeshere第78页/共110页第七十九页，共110页。8080LifeCycle-GenericUnits soldTime since launchProductAProductBProductCProductDSubtitlecomeshe
28、re第79页/共110页第八十页，共110页。8181LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere第80页/共110页第八十一页，共110页。8282CostCurveCost/unitCumulative Volume.Subtitlecomeshere第81页/共110页第八十二页，共110页。8383Downwardandupwardslopes123Time321TimeSubtitlecomeshere第82页/共110
29、页第八十三页，共110页。8484RecognitionFor TeachingRecognitionOf Research第83页/共110页第八十四页，共110页。8585FunnelsSubtitlecomeshere第84页/共110页第八十五页，共110页。8686BuildingblocksSubtitlecomeshere第85页/共110页第八十六页，共110页。8787Spectrum.LowHighSubtitlecomeshere第86页/共110页第八十七页，共110页。8888BalanceSubtitlecomeshere第87页/共110页第八十八页，共110页。
30、8989Cross.Subtitlecomeshere第88页/共110页第八十九页，共110页。9090Pyramid.Subtitlecomeshere第89页/共110页第九十页，共110页。9191Historyxxxxx2005Subtitlecomeshere第90页/共110页第九十一页，共110页。9292Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere第91页/共110页第九十二页，共110页。9393Agenda1.1.StructuredtextStructuredtext2.2.GraphsGraphs3.3.
31、PicturesPictures4.4.ServiceLineChartsServiceLineCharts第92页/共110页第九十三页，共110页。9494GenericStrategyDevelopmentFramework-EnglishBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternalAnalysisKeyInsightsFutureIndustryScenariosFutureIndustryScenariosStrategic Options AnalysisStrate
32、gy ImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesWorkshops and AnalysesBusiness Plan WritingCrea-tivitySubtitlecomeshere第93页/共110页第九十四页，共110页。9595GenericStrategyDevelopmentFramework-DutchMissieenVisieRand
33、-voorwaar-denUitgangs-puntenExterneAnalyseInterneAnalyseInzichtFutureIndustryScenariosScenariosStrategische keuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-scheoptiesRende-mentenrisicosStrategieHeroverweegdeuitgangspuntenWorkshops en analysesUitwerking plannenCreati-viteitSubtitlecomeshere
34、第94页/共110页第九十五页，共110页。9696StrategyDevelopment-TheFishChosenStrategyProjects&ResourcesMonitoringFinancialPositionStrategicPositionCapitalMarketEconomicProfitabilityGrowthCommercialMarketMarketAttractivenessCompetitivePositionInsightCSFs&KPIsStrategicIssuesScope&ContextCreativityScenarios&OptionsSubti
35、tlecomeshere第95页/共110页第九十六页，共110页。9797StrategyDevelopment-TheLoopCAPITAL MARKETMANAGED PERFORMANCEStrategy ExecutionStrategy FormulationDynamic StrategyCOMMERCIAL MARKETSTRUCTURE&RESOURCESStrategic PositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssuesInsightVal
36、ue CreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosen StrategyScenarios&OptionsCreativitySubtitlecomeshere第96页/共110页第九十七页，共110页。9898BackwardStrategicPlanningF
37、rameworkTIMEGOALActionsdrivenbystrategyWherearewenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere第97页/共110页第九十八页，共110页。9999IncrementalversusDynamicStrategicPlanningFrameworkVersusIncremental Plannin
38、g ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWherewearenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?FocusOne reason why companies growTIMEGOALActionsdrivenbystrategyWherearewenow?Visionofwhereweneedtobefiveyearsfromnow第98页/共110页第九
39、十九页，共110页。100100StrategicDisciplines.Subtitlecomeshere第99页/共110页第一百页，共110页。101101ActivityMap-Generic.AdvantagedNeutralDisadvantaged.Subtitlecomeshere第100页/共110页第一百零一页，共110页。102102ActivityMap-VeryDetailedGeographicmarketsDistributionchannelCustomerEnduseIndustrySystemdesign/ApplicationengineeringInst
40、allationServiceCustomisedStandardSub-systemsFood packagingCanningBottlingSystemSalesforceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddleEast&AfricaAsiaJapanAustralasiaLiquidHybridDryProcessedPumpsValvesHomogenisersTubularheatexchangersFood ProcessingEvaporatorsTa
41、nksOtherOhmicheatersFreezers&RefrigeratorsPlateheatexchangersSeparatorsAirtreatmentAutomationWrappingDryersCartoningSystemsSubcontractormanagement3rdpartymaintenanceUpgrades/modificationsContractTime/materialOwnmaintenanceConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmen
42、tThermal&energytechnologyControlsystemsSealingLabellingGlobalStandardDairyBrewingSoftdrinksJuicesCheeseIceCreamBakedSnacks/ConfectioneryCerealsSoups/saucesBabyFoodOil/fats/margarinesProjectmanagementFillinglinesNewbusinessstrengthsInstalledbasestrengthsCanningBottlingPumpsValvesHomogenisersTubularhe
43、atexchangersEvaporatorsTanksOhmicheatersPlateheatexchangersSeparatorsWrappingDryersCartoningSealingLabellingFillinglinesConveniencefoodCustomerDIYSparepartsFreezers&RefrigeratorsAutomationConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentControlsystemsStrongpositionAvera
44、geWeakpositionNoposition第101页/共110页第一百零二页，共110页。103103ActivityMap-CompetitorOverview.AdvantagedNeutral.DisadvantagedSubtitlecomeshere第102页/共110页第一百零三页，共110页。104104ActivityMap-SynergyAnalysis.AdvantagedDisadvantagedNMAAverage.BSubtitlecomeshere第103页/共110页第一百零四页，共110页。105105ActivityMap-SynergySummaryA
45、BNewCo+=AdvantagedDisadvantagedNMAverage.Subtitlecomeshere第104页/共110页第一百零五页，共110页。106106ActivityMap-RangesofActivitiesAcrossValueChain.Stage.Stage.Stage.Stage.Stage.Stage.Subtitlecomeshere第105页/共110页第一百零六页，共110页。107107ActivityMap-CompetitiveGroupsActivityCompetitive Group(sample companies).Competiti
46、veadvantageActivityActivityActivityActivityActivityCompetitive Group(sample companies).ActivityActivityActivityActivityActivityCompetitive Group(sample companies).CompetitiveadvantageActivityActivityActivityActivityActivityCompetitive Group(sample companies).ActivityActivityActivityActivitySubtitlec
47、omeshere第106页/共110页第一百零七页，共110页。108108PortfolioMatrixCompetitive Position(ReturnscomparedtoIndustryAverage)Market Attractiveness(IndustryAverageReturnsaboveCostofCapital)ROCECoCROCECoCROCE=CoChighlowlowhighCharttitle comes here第107页/共110页第一百零八页，共110页。109109FiveForcesCompetitorsCustomersSuppliersSubs
48、titutesNew EntrantsStrongModerateWeakSubtitlecomeshere第108页/共110页第一百零九页，共110页。110110DocumentControl-ForInternalUseOnlyVersionDate of ReleaseWriterApprover(s)(if relevant)Comments on Major Changes from Previous Release126-1-2005RandyJagtVincentOomesFontsandcolorsinnewglobaltemplate230-1-2005RandyJagtVincentOomesChangeofcolorsDocument TitleTimesaver2005Document OwnerRandyJagtApprover(s)VincentOomes,BertVries第109页/共110页第一百一十页，共110页。