译林牛津版必修四Unit1ReadingI公开课ppt课件.ppt

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1、AdvertisementsM4U1 Reading Wherever we go,we can see a variety of ads.Structure of the text:Introduction to ads 2.Does an ad tell people the complete truth?3.Public service adsConclusion:_!expository writing说明文写作说明文写作1.What is an ad?It offers supporting details.BodyDont be a slave to adspromoteaprod

2、uct promote the serviceCommercial adCommercial advertisements are meant to _ a product or service,which uses _ language and exciting images.promotepersuasive立即下斑立即下斑,禁止痘留禁止痘留 Say no to drugs PSAs(_)are meant to _ people about health,safety,or other problem that affects public welfare.Public service

3、advertisementseducateConclusion 1.An ad uses words and pictures to _ people to buy a _ or _,or to _ _ an idea.There are two main types of ads _ _ and _ _ _.persuadeproductservice believe in commercial advertisement public service advertisement Conclusion 2:Ads sometimes dont _,but just tell us _ tru

4、th.Therefore,dont _ _ the tricks ads use.liehalf fall forPublic service ad PSAs,which _ _ widespread social _,aim to teach us and help us _ better lives.PSAs are meant to _ the public,and we can learn a lot by _ the advice they give.deal withconcernsleadbenefit followingCommercial adsPSAsPlacesmetho

5、dseverywhereusing attractivepictures and clever language similaritiesDifferencesCommercial adsPSAsPurposesReliancePromoting a product or serviceEducating peopleFull of tricksHelpfulClassroom Interaction:Look at the following pictures and the slogans with them,and tell your classmates how much you understand each of them.Wish all the best in 2015!PepsiTides in,dirts out.TideTide 少了这一点就不是一个完整的中国少了这一点就不是一个完整的中国 I(i)am a part of China!

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