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1、2023年商务英语教案1_商务英语精读1教案 商务英语教案1由我整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“商务英语精读1教案”。 2023年第1学期 商 务 英 语 教 案 郭 胜 Unit 1 busine letters The first leon Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing busine letters.2.to understand and use language related to busine let
2、ters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Oral English and listening : Can speak fluently.and listen and understand some information of English Teaching way : Let the students
3、 practise ,and make some discuion.Teaching Procedures: I.Showing the teaching aims II.Revision Check homework, then ask the students to read the partners homework to share with each other.III.leading in Writing activity:busine letters 1.introduction: usually ,a busineman spends a surprising amount o
4、f time in writing a letter ,for he can not afford a personal visit each time he wants to transact busine in various parts ot the world.2.steps for writing busine letters 1)layout a letter needs your company addre at top right hand corner ,date at top right hand corner below senders addre,name /addre
5、 of recipient beneath date on left hand side ,correct salutation ,complimentary close.2) indentify the relevant information and present it in a suitable order.a good busine letter is concise ,it keeps to the point.to write a letter ,you must organize your thoughts ,jot down the things you must say a
6、nd consider how the ideas are logically related.3)Write the letter Try to keep a balance between being formal and being friendly.since you are usually trying to get your reader to do something ,dont be sarcastic or too aggreive ,be confident ,not slavish.4)Check your work by considering the followin
7、g points.3.practice one 1)students read the situation.then explains the meaning.2)students read the text ,then teacher explains the meaning.pay attention to the important phrases.One.understand the objectives , one read one translate.Teacher ask :conclude the objective of reading : answer:busine kno
8、wledge Teacher add:speaking , practical busine ability.Two.busine letters Teacher read ,students follow.then students read.Students read first silently.Teacher ask: 1.what is the general idea of the text ? 2.why a busine person spends much time in writing letters? 3.what is the use of writing ? 4.wh
9、at is the use of good busine letters? Teacher explain the text : The phrases, making sentence,the use of words, Students in groups :translate the meaning of sentence , Three.steps for writing busine letters Students read and explain each step.Step two :teacher make example :read a letter ,which is n
10、ot concise ,not in order ,students smile.Four.Writing 中国北京胜利路67号的中国国际贸易公司在2023年给他们的客户美国纽约东南大街6789号的纽约电脑公司的约翰先生写信，邮编：23145。内容如下： 约翰，我们通过因特纳网知道你们的公司，你们对电脑进口很感兴趣。我们有很多质量很好的电脑，价格不贵，如果有需要的话，我们可以给你们邮寄产品图片和价格，希望可以合作成功。谢谢。贸易部经理刘明。 exercise : read the practice and recite the important phrases.Leone two One.s
11、ituation : 1.students read it.2.explain the text :in groups.,then teacher explains in detail.with its focus on ,under my name ,talk about the matter with sb.3.ask questions : a.why mr.Richard will attend the conference ? b.why mr.Richard let you draft a reply to this letter ? two.letter : 1.layout :
12、 2.let the students read the text :para.1 for a few minutes.then ask one student read.teachert interprets.3.para.2:students read all cla , and one students interpret.4.para 3 :translate.three.underline the special words and phrases.four.reply a letter.Unit 1 busine letters The second leon Properties
13、: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing busine letters.2.to understand and use language related to busine letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct thei
14、r marketing activities.Teaching way : Let the students practise ,and make some discuion.Teaching Procedures: I.Showing the teaching aims II.Revision 5 Check homework, then ask the students to read the partners homework to share with each other.III.leading in 5.students read the situation ,then trans
15、late the meaning.pay attention to the important phrases.6.students read the letter ,then translate the meaning.pay attention to the important phrases.7.students write the reply to the letter.Thank you for your letter of 12th October ,2023,and I am very glad to get your order for 200 Super mobile har
16、d disks.I am very sorry to tell you ,that our Super mobile hard disks are out of stock ,but we are producing now.200 disks ordered by you will be sent as soon as they are available ,about in two days.And the price is $150 each,the total amount is $30,000 ,the money should be transferred into the acc
17、ount on completion of order.We can aure you that the disks are in high quality and the quality guarantee letter will be enclosed in each package.at last ,I must say sorry to you again for the inconvenience we bring to you.I look forward to meeting you.4.Check your work by considering the following p
18、oints.1)layout a letter needs your company addre at top right hand corner ,date at top right hand corner below senders addre,name /addre of recipient beneath date on left hand side ,correct salutation ,complimentary close.2)indentify the relevant information and present it in a suitable order.a good
19、 busine letter is concise ,it keeps to the point.to write a letter ,you must organize your thoughts ,jot dow 3)language and tone 4）spelling ,grammar and punctuation Practice : A customer want to buy 1000 red purses ,he thinks red purses have a good market.But you only have black purses in your compa
20、ny ,so you try to pursade the customer to buy the color.in fact ,black is a sign of grave ,it is popular.Especially the people in Asian countries prefer black.The price is $100 ,and the bottom price is $80.5Marketing : 1)Para.one I Speak: Give some examples of promises which producers make in Chines
21、e or English.2)Para.two Student read the text.Teacher explains the text.3)para.Three: Teacher explains the text : talking : Give one example that your partner told you: he or she does marketing when buys goods.Requirement :at least speak English partly.Subject:speaking ,communicating , ability 4)par
22、a.four : Tercher explains.Paage B 市场管理哲学 1.生产概念 背景： 举例说明。并分析企业只注重生产会产生什么恶劣现象。2.产品概念 背景： 企业一般注重产品的什么方面？这样又会产生什么后果？ 3.销售概念 销售产品的优劣势分析。4.市场营销概念 市场营销和前面几种比较有什么优势？ 5.社会市场营销概念 举例说明社会市场营销观念。Exercese : Leon six ONE、review paage b : 问题：下列现象各属于哪种观念？ 1、篮天公司致力于环保技术的研究，开发出了系列产品，取得了很大的社会、经济效益。 2、腾飞公司在非典期间，大量生产口罩，
23、由于需求大，产量跟不上，就把次品掺进里面充数。 3、海滨市有许多生产服装的企业，竞争激烈。有一家企业看到服装竞争激烈，而服饰产品却很少有企业生产，于是改行做服饰。 4、朝晖公司因最近产品质量不好，老遭到顾客投诉，并且严重影响了销售，仓库货存过多，于是决定改进质量。 5、小太阳洗衣机厂产品质量很好，但由于最近洗衣机企业增多，客户大量减少。决定派业务代表去各地推销产品。 Unit two One.Objectives one read ,one interpret.Two.Memos 1.The cla read first ,than one read.2.Interpret :one grou
24、p finish 3.Steps for writing a busine memo.1.)layout Practical teaching.Requirement : 1.Students teaches.(come to the cla ,and be a teacher)2.time limited:5 minutes.2)identify relevant information.3)write the memo Students explain it.Ask :what is the difference between letters and memos? Unit 1 busi
25、ne letters The third leon Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing busine letters.2.to understand and use language related to busine letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts un
26、der which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discuion.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 4.how many steps you should consider when you begin to write a busine letter ? 5.what
27、kind of personal quality should you have when deal in busine ? III.leading in students read the situation ,then translate the meaning.pay attention to the important phrases.1.students read the letter ,then translate the meaning.pay attention to the important phrases.department manager ,complaint let
28、ter ,old customer ,overcharged part ,refert to ,look into , 2.students read the letter.let some students correct the mistakes.3.students translate the meaning of the letter.4.students write the reply to the letter.Check your work by considering the following points.Practice four : According to the s
29、ituation ,write the reply to the letter.Paage A Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Exercese Page 14:2,3 Unit 1 busine letters The fourth leon Properties: Recorder,multifunctional media , Teac
30、hing Objectives: Writing: 1.to Practise writing busine letters.2.to understand and use language related to busine letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : L
31、et the students practise ,and make some discuion.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 1.what is the difference between sales and marketing ? 2.what is the most important for a busine man ? III.leading in Students read the situation ,then translate
32、 the meaning.pay attention to the important phrases.Students read the letter ,then translate the meaning.pay attention to the important phrases.Students read the letter.let some students correct the mistakes.Students translate the meaning of the letter.Students write the reply to the letter.Some imp
33、ortant words and expreions : National expre service company ,regulation tax ,postage is paid ,sales manager Paage Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Marketing : 1.the concept of marketing.2.t
34、he goal of marketing.3.the function of marketing Exercise Page 14:2,3 Unit 2 memos The fifth leon Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing busine letters.2.to understand and use language related to busine letters.Reading: 1.to learn about what
35、marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discuion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some qu
36、estions : 1.Whati is four p ? 2.what is the strategy of product ,promotion ?please give some examples ? 3.teacher ask some students to translate some words and expreions.III.leading in Students read the situation ,then translate the meaning.pay attention to the important phrases.Students read the le
37、tter ,then translate the meaning.pay attention to the important phrases.Students read the letter.let some students correct the mistakes.Students translate the meaning of the letter.Students write the reply to the letter.Some important words and expreions : National expre service company ,regulation
38、tax ,postage is paid ,sales manager Paage Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Marketing management Ask students read the text ,and then trnaslate the meaning.Pay attention to the important phr
39、ases.Marketing management : 1.the production concept.2.the product concept 3.the selling concept 4.the marketing concept 5.the societal marketing concept Discuion : How to build a profitable relationship with your customer ? Exercise 1.answer the following questions 2.match the word in column a to t
40、he word in column b.3.translate the following sentences into chinese.Unit 2 memos The sixth leon Properties: Recorder,multifunctional media Teaching Objectives: Writing: 1.to Practise writing busine letters.2.to understand and use language related to busine letters.Reading: 1.to understand why marke
41、ting strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discuion ,create some situations.Teaching Pro
42、cedures: I.Showing the teaching aims II.Revision Teacher ask some questions : What is the difference between formal busine letters and memos.III.leading in Practice four Translation : The statistics on total sales during the last half year which you want were attached.These statistics are in the bas
43、e of the last six months.please contact me if you want the details of sales in each department or you need discu with me Please offer me a copy of the report you write according to the statistics.Thanks.Ask students read the text ,and then trnaslate the meaning.PASSAGE A Pay attention to the importa
44、nt phrases.students read the paage ,then answer the questions.Activity : All the cla depart into eight groups.Scene design : 一个客户通知你（外贸人员），她的货（10000个木制相框）要下周三之前出货。那么你如何安排？ 主要内容如下： 询问：生产部：货物是否全部做完？或什么时候做完？并告知其客户的出货时间。 包装部：询问包装此批货物要多久？核算是否可以按时出货。 船运部：是否能出货？ 2.如果你打算做一个培训公司，项目是做中小学英语的培训。你如何做市场策划。Exercis
45、e Page 28:1,2,3 Unit 2 memos The seventh leon Properties: Recorder,multifunctional media Teaching Objectives: Writing: 1.to Practise writing busine letters.2.to understand and use language related to busine letters.Reading: 1.to understand why marketing strategic planning is so important to an organ
46、ization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discuion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Te
47、acher ask some questions : 1.What is the use of marketing strategic planning ? 2.can you talk about something about the sentence “if you fail to plan ,you are planning to fail.” III.leading in A customer named jack from America comes to your company ,and complains the defects of the products ,he bou
48、ght 1000 radios from your company last month.:1.the sound effect is not clear and loud enough 2.there is a shortage of fifty ones If you are a director in busine department, you and your colleagues come to the meeting room and discu the problems with the customer.one of your colleagues from packaging department ,and one from producing department.The customer complains the problems.You should gi