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1、综合商务英语教程综合商务英语教程 第三册第三册Unit2CorporateCultureUnit2CorporateCultureTimeTimeTimeTime3*903*90 Outline:Outline:Outline:Outline:FocusFocusFocusFocus I.lead-inI.lead-inI.lead-inI.lead-inII.VocabularyBuildingII.VocabularyBuildingII.VocabularyBuildingII.VocabularyBuilding III.ReadingIII.ReadingIII.ReadingIII
2、.ReadingIV.LanguageFocusIV.LanguageFocusIV.LanguageFocusIV.LanguageFocusV.SpeakingV.SpeakingV.SpeakingV.SpeakingVI.WritingVI.WritingVI.WritingVI.WritingFocusFocusLearningthecorporatecultureindifferentcompaniesI.Lead-inI.Lead-inWorkinpairs.DiscussthedifferencesandWorkinpairs.DiscussthedifferencesandW
3、orkinpairs.DiscussthedifferencesandWorkinpairs.DiscussthedifferencesandsimilaritiesofcorporatecultureinChineseandsimilaritiesofcorporatecultureinChineseandsimilaritiesofcorporatecultureinChineseandsimilaritiesofcorporatecultureinChineseandAmericancompaniesaccordingtotheirnationalAmericancompaniesacc
4、ordingtotheirnationalAmericancompaniesaccordingtotheirnationalAmericancompaniesaccordingtotheirnationalcultures.Bringforwardatleastthreedifferencescultures.Bringforwardatleastthreedifferencescultures.Bringforwardatleastthreedifferencescultures.Bringforwardatleastthreedifferencesandthreesimilarities.
5、andthreesimilarities.andthreesimilarities.andthreesimilarities.II.VocabularyBuildingII.VocabularyBuilding B.CompletethefollowingparagraphwithappropriateformsoftheB.CompletethefollowingparagraphwithappropriateformsoftheB.CompletethefollowingparagraphwithappropriateformsoftheB.Completethefollowingpara
6、graphwithappropriateformsofthegivenwords.givenwords.givenwords.givenwords.organizationsculturepracticesproductivityperformanceimpactorganizationsculturepracticesproductivityperformanceimpactorganizationsculturepracticesproductivityperformanceimpactorganizationsculturepracticesproductivityperformance
7、impact A2003HarvardBusinessSchoolstudyreportedthathasaA2003HarvardBusinessSchoolstudyreportedthathasaA2003HarvardBusinessSchoolstudyreportedthathasaA2003HarvardBusinessSchoolstudyreportedthathasasignificantimpactonanorganizationslong-termeconomicsignificantimpactonanorganizationslong-termeconomicsig
8、nificantimpactonanorganizationslong-termeconomicsignificantimpactonanorganizationslong-termeconomic.ThestudyexaminedthemanagementThestudyexaminedthemanagementThestudyexaminedthemanagementThestudyexaminedthemanagementat160organizationsat160organizationsat160organizationsat160organizationsovertenyears
9、andfoundthatculturecanenhanceperformanceorovertenyearsandfoundthatculturecanenhanceperformanceorovertenyearsandfoundthatculturecanenhanceperformanceorovertenyearsandfoundthatculturecanenhanceperformanceorprovebadtoperformance.provebadtoperformance.provebadtoperformance.provebadtoperformance.withstro
10、ngperformance-orientedwithstrongperformance-orientedwithstrongperformance-orientedwithstrongperformance-orientedcultureswitnessedfarbetterfinancialgrowth.Additionally,a2002cultureswitnessedfarbetterfinancialgrowth.Additionally,a2002cultureswitnessedfarbetterfinancialgrowth.Additionally,a2002cultures
11、witnessedfarbetterfinancialgrowth.Additionally,a2002CorporateLeadershipCouncilstudyfoundthatculturaltraitssuchasCorporateLeadershipCouncilstudyfoundthatculturaltraitssuchasCorporateLeadershipCouncilstudyfoundthatculturaltraitssuchasCorporateLeadershipCouncilstudyfoundthatculturaltraitssuchasrisktaki
12、ng,internalcommunications,andflexibilityaresomeoftherisktaking,internalcommunications,andflexibilityaresomeoftherisktaking,internalcommunications,andflexibilityaresomeoftherisktaking,internalcommunications,andflexibilityaresomeofthemostimportantdriversofperformance,andmaymostimportantdriversofperfor
13、mance,andmaymostimportantdriversofperformance,andmaymostimportantdriversofperformance,andmayonindividualonindividualonindividualonindividualperformance.Furthermore,innovativeness,throughpeople,performance.Furthermore,innovativeness,throughpeople,performance.Furthermore,innovativeness,throughpeople,p
14、erformance.Furthermore,innovativeness,throughpeople,andtheotherculturalfactorsalsohavepositiveeconomicandtheotherculturalfactorsalsohavepositiveeconomicandtheotherculturalfactorsalsohavepositiveeconomicandtheotherculturalfactorsalsohavepositiveeconomicconsequences.consequences.consequences.consequen
15、ces.III.ReadingIII.ReadingA.Readthearticleaboutcorporateculture.SkimA.Readthearticleaboutcorporateculture.SkimA.Readthearticleaboutcorporateculture.SkimA.Readthearticleaboutcorporateculture.Spanyculturechangec.waystoevaluatecompanyculturec.waystoevaluatecompanycultured.matchcompanyculturewithgoalsd.
16、matchcompanyculturewithgoalse.definitionofcompanyculturee.definitionofcompanyculturef.designyourowncompanyculturef.designyourowncompanycultureIII.ReadingIII.ReadingReadthearticleagainandanswerthefollowingReadthearticleagainandanswerthefollowingReadthearticleagainandanswerthefollowingReadthearticleag
17、ainandanswerthefollowingquestions.questions.questions.questions.1.Accordingtotheauthor,toachieveresultslike1.Accordingtotheauthor,toachieveresultslikeoutperformingyourcompetitors,whatshouldyoudoforoutperformingyourcompetitors,whatshouldyoudoforyourcompany?yourcompany?2.InParagraph3,howmanysituations
18、wherethe2.InParagraph3,howmanysituationswherethecompanyculturewillchangearementioned?Whatarecompanyculturewillchangearementioned?Whatarethey?they?3.Somewaystoassessthecompanyculturehavebeen3.Somewaystoassessthecompanyculturehavebeenmentionedinthepassage.Canyouthinkofsomeothermentionedinthepassage.Ca
19、nyouthinkofsomeotherways?ways?4.Isitnecessarytoreviewthemission,visionand4.Isitnecessarytoreviewthemission,visionandvaluesbeforechangingthecompanyculture?Whyorvaluesbeforechangingthecompanyculture?Whyorwhynot?whynot?IV.LanguageFocusIV.LanguageFocusIV.LanguageFocusIV.LanguageFocus Aninfinitivephrasei
20、saverbphraseconstructedwiththeverbininfinitiveform.ThisconsistsofAninfinitivephraseisaverbphraseconstructedwiththeverbininfinitiveform.Thisconsistsoftheverbtogetherwithitsobjectsandothercomplementsandmodifiers.Thegrammaticaltheverbtogetherwithitsobjectsandothercomplementsandmodifiers.Thegrammaticals
21、tructureofaninfinitivalclausemaydifferfromthatofacorrespondingfiniteclause.structureofaninfinitivalclausemaydifferfromthatofacorrespondingfiniteclause.Themainusesoffullinfinitives(orfullinfinitivephrases)areasfollows:Themainusesoffullinfinitives(orfullinfinitivephrases)areasfollows:Themainusesoffull
22、infinitives(orfullinfinitivephrases)areasfollows:Themainusesoffullinfinitives(orfullinfinitivephrases)areasfollows:Asanounphrase,usedasthesubjectorpredicativeofaclause:Asanounphrase,usedasthesubjectorpredicativeofaclause:Asanounphrase,usedasthesubjectorpredicativeofaclause:Asanounphrase,usedasthesub
23、jectorpredicativeofaclause:ThecompanyculturewillchangeandThecompanyculturewillchangeandit itisimportantisimportanttobeawareofthechangestobeawareofthechangestobeawareofthechangestobeawareofthechanges.TheeasiestwaytoassessyourcompanyscultureisTheeasiestwaytoassessyourcompanyscultureistolookaroundtoloo
24、karoundtolookaroundtolookaround.Asobjects:Asobjects:Asobjects:Asobjects:YouneedYouneedtoalignyourcompanyculturewithyourstrategicgoalstoalignyourcompanyculturewithyourstrategicgoalstoalignyourcompanyculturewithyourstrategicgoalstoalignyourcompanyculturewithyourstrategicgoalsifitisntalready.ifitisntal
25、ready.ThismarketcampaignmadeThismarketcampaignmadeit itpossibleforthecompanypossibleforthecompanytogainmoremarketsharetogainmoremarketsharetogainmoremarketsharetogainmoremarketshare.Asamodifierofanounoradjective:Asamodifierofanounoradjective:Asamodifierofanounoradjective:Asamodifierofanounoradjectiv
26、e:TherearemanywaysTherearemanywaystoassessyourcompanyculturetoassessyourcompanyculturetoassessyourcompanyculturetoassessyourcompanyculture.Adverbially,toexpresspurpose,intentorresult:Adverbially,toexpresspurpose,intentorresult:Adverbially,toexpresspurpose,intentorresult:Adverbially,toexpresspurpose,
27、intentorresult:ToachieveresultslikethisforyourorganizationToachieveresultslikethisforyourorganizationToachieveresultslikethisforyourorganizationToachieveresultslikethisforyourorganization,youhavetofigureoutwhatyourcultureis,youhavetofigureoutwhatyourcultureis,decidewhatitshouldbe,andmoveeveryonetowa
28、rdthedesiredculture.decidewhatitshouldbe,andmoveeveryonetowardthedesiredculture.Thebossarrivedattheexpressconferencelate,onlyThebossarrivedattheexpressconferencelate,onlytofindtofindtofindtofindthatitwasover.thatitwasover.Inellipticalquestions(directorindirect):Inellipticalquestions(directorindirect
29、):Inellipticalquestions(directorindirect):Inellipticalquestions(directorindirect):WearehavingameetingtodiscusswhatWearehavingameetingtodiscusswhattodotodotodotodoinemergenciesinthepromotion.inemergenciesinthepromotion.V.SpeakingV.SpeakingA.Workinpairs.YouareresponsibleforA.Workinpairs.Youareresponsi
30、bleforsettingdownthecorporaterulesandsettingdownthecorporaterulesandregulationsforyourcompany.Rememberregulationsforyourcompany.Remembertotakeyourcorporatecultureintototakeyourcorporatecultureintoconsideration.Forinstance:consideration.Forinstance:V.SpeakingV.SpeakingV.SpeakingV.SpeakingC.Manycharac
31、teristicsofcorporateculturehavebeenC.ManycharacteristicsofcorporateculturehavebeenC.ManycharacteristicsofcorporateculturehavebeenC.ManycharacteristicsofcorporateculturehavebeenmentionedinReading.SomeofthemhavebeenlistedmentionedinReading.SomeofthemhavebeenlistedmentionedinReading.Someofthemhavebeenl
32、istedmentionedinReading.Someofthemhavebeenlistedbelow.Workinpairs.Chooseoneanddiscusswithyourbelow.Workinpairs.Chooseoneanddiscusswithyourbelow.Workinpairs.Chooseoneanddiscusswithyourbelow.Workinpairs.Chooseoneanddiscusswithyourpartnerwhatemployeesrightsandobligationsshouldbepartnerwhatemployeesrigh
33、tsandobligationsshouldbepartnerwhatemployeesrightsandobligationsshouldbepartnerwhatemployeesrightsandobligationsshouldbeunderthegivencorporateculture.underthegivencorporateculture.underthegivencorporateculture.underthegivencorporateculture.EmployeecommitmentEmployeecommitmentEmployeecommitmentEmploy
34、eecommitmentFullyempoweredemployeesFullyempoweredemployeesFullyempoweredemployeesFullyempoweredemployeesPerformance-basedcompensationandrewardPerformance-basedcompensationandrewardPerformance-basedcompensationandrewardPerformance-basedcompensationandrewardprogramsprogramsprogramsprogramsEffective360-degreecommunicationsEffective360-degreecommunicationsEffective360-degreecommunicationsEffective360-degreecommunicationsCommitmenttolearningandskilldevelopmentCommitmenttolearningandskilldevelopmentCommitmenttolearningandskilldevelopmentCommitmenttolearningandskilldevelopment