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1、Intercultural Business CommunicationWeek 11Contentsv Intercultural Communication(continued)v Business Etiquette-Initial Contact-Farewell-Business Attire-Thanks and Responses-Business Card-Compliments and responses-Terms of Address-Refusals-Greetings-Topic Choices-Appointments-Dinning Etiquette-Gift-
2、giving Etiquettev Based on Obergs,5 stages defined:Cultural Shock1.Exciting and New2.Frustrated 3.Relax and Laugh5.Adjusted4.Rejection and RegressionThought Patternsv Holistic Thinking(High-context)-Thinking from the perspective of the whole,with all the relevant parts taken into account v Analytic
3、Thinking(Low-context)-Thinking by dividing the whole into constituents or parts to analyze the features or relations between the partsv Components-Michael Canale and Merrill Swain-4 indispensable components*Linguistic*Sociolinguistic*Discourse*Strategic CompetenceIntercultural Communication Competen
4、cev Key Factors By Marian Wiseman-Knowledge-Motivation-Skills(actions)By Chen Guoming&William Starosta-Sensitivity-Awareness-AdroitnessIntercultural Communication CompetenceBusiness Etiquette vBusiness Etiquette Manners and behavior considered acceptable in social and business situations-How to do s
5、omething gracefullyvProtocolsCustoms and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various cultures-What to do in a given situationv Initial Contacts-Make an initial contact/appointment-Amount of advance notice between the contact and
6、appointment-e.g.Latin America,Egypt,Saudi Arabia,Chinav Naming Systems-Which name to use -when to use a name-e.g.U.S.,Great Britain,Germany,ChinaBusiness Etiquette v Business Card-Europe-An expected part of al business introductions and most personal ones -Asia-A meaningful ritual,esp.Japan-Bilingua
7、l Cards preparation-Rank/Title/Profession/Position/Degreev Avoid colored type and paperBusiness Etiquette v Seating Arrangement-Most important guest in a honor relative to the host-French Method/British MethodBusiness Etiquette HOSTMost IMP Female GuestNext Most IMP Female GuestHOSTESSNext Most IMP
8、Male GuestMost IMP Male GuestBusiness Etiquette British MethodDinner TableBusiness Etiquette Chinese MethodHOSTLeast IMP GuestNext Least IMP GuestMost IMP GuestHOSTESSNext Most IMP GuestDinner TableBusiness Etiquette v Gift-giving Customs-Reminder of pleasant times and friendships-Art,integral part
9、of building intercultural professional and social relationships-Gift-giving in America/China/JAPANv Gift-giving CustomsBusiness Etiquette Business Etiquette Gift-giving CustomsBusiness Etiquette v Business Dress-Personality/education/background/Credibility/financial status-Visitors are better off exhibiting quiet good taste-Exception:Watch-Dress for Men vs Dress for WomenBusiness Etiquette