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1、Unit FiveOpening the SpeechCourageiswhatittakestostandupandspeak.Courageisalsowhatittakestositdownandlisten-ChurchillDonot,foronerepulse,giveupthepurposethatyouresolvedtoeffect.-WillianShakespeareObjectives 单元目标单元目标nSpeaking Skills:to understand how to open a speechnExemplar（I）:to introduce the comp
2、anynExemplar（II）:to exhibit new productsnUseful expressions:to familiarize with the language of opening a speechnApplication tasks:to practice opening a speech1.Speaking skills 技巧指南技巧指南Getting attention in the first place 抓住听众注意力抓住听众注意力nWhat are the standards for judging a good opening remarks?nHow
3、can you catch up the listener when you begin your speech?This unit introduces six kinds of This unit introduces six kinds of opening prologues.To these,opening prologues.To these,add five more which you believe add five more which you believe are also important.are also important.ExerciseExerciseExe
4、rciseExerciseCan you think out common faults Can you think out common faults of introductions?of introductions?Name five and illustrate your Name five and illustrate your points.points.ExerciseExercise In what kinds of conditions will you In what kinds of conditions will you start your speech?What w
5、ill you use start your speech?What will you use to open your speech in public?How to open your speech in public?How do you measure up to the standards do you measure up to the standards of a good opening remarks?of a good opening remarks?2.Exemplar（I）实例展示（一）实例展示（一）Wal-Mart,Inc.was founded by America
6、 retail legend Sam Walton in Arkansas in 1962.44 years later,Wal-Mart serves more than 176 million customers per week.It is the world largest private employer and retailer with 1.9 million associates worldwide and more than 6,800 stores in 14 countries.Wal-Mart came to China in 1986.The first Superc
7、enter and SAMS CLUB were opened in Shenzhen,Guangdong Province.Today,there are 86 units in 14 cities,with a total investment of over 1.7 million RMB.China Wal-Mart employs 38,000 associates.As an outstanding corporate citizen,Wal-Mart actively gives back to the community and has donated funds and in
8、-kind support worth more than 26 million RMB to local charities and welfare organizations over the past ten years.In China,as elsewhere,we follow the Wal-Mart tradition of building our business one store and one customer at a time.We strive to provide our customer with friendly service and a wide se
9、lection of quality products at Every Day Low Prices.With each Wal-Mart store we bring advanced retail know-how to the local market.By fostering a healthy,competitive environment,we hope to constantly improve our business operations and customer service in order to contribute to the prosperity of the local economy.B