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1、Visuals PersuadeVisuals help you sell your ideasVisuals help you sell your ideas33%Source:Decker PresentationsSuccessful meeting Successful meeting withoutwithout visuals visualsSuccessful meeting Successful meeting usingusing visuals visuals67%Source:PowerGRAPHICSCategory:Circles&Spheres第1页/共10页Vis
2、uals Increase RetentionWe remember less than 10%of what we hear verballyWe remember less than 10%of what we hear verballySource:Wharton University StudyMessage Retention in PresentationsMessage Retention in Presentations10%20%30%40%Verbal Presentation Verbal Presentation With VisualsWith VisualsVerb
3、al Only Verbal Only PresentationPresentationSource:PowerGRAPHICSCategory:Cylinders第2页/共10页A Visual Is Worth a Thousand WordsVisuals TriggerVisuals Trigger-Memories-Memories-Emotions-Emotions-Times-TimesSource:PowerICONSCategory:Business第3页/共10页Start With a Background TemplateTemplatesTemplates-Provi
4、de visual unity-Provide visual unity-Add pizzazz-Add pizzazz-Save time-Save timeSource:PowerTEMPLATESCategory:Business ConceptSource:PowerTEMPLATESCategory:MedicalSource:PowerTEMPLATESCategory:BusinessSource:PowerTEMPLATESCategory:Global第4页/共10页Think KISS(Keep It Short and Simple)Impact TestImpact T
5、est-Is it simple?-Is it simple?-Is it clear?-Is it clear?-Is it visible?-Is it visible?Product LeadershipProduct LeadershipOperational ExcellenceOperational ExcellenceCustomer IntimacyCustomer IntimacyThe Three Keys to SuccessThe Three Keys to SuccessSource:PowerGRAPHICSCategory:Circles&Spheres第5页/共
6、10页Stick to One Idea Per Visual Clarity TestClarity Test-Clear headline-Clear headline-One point per visual-One point per visual-Uncluttered-UnclutteredEducateEducateEntertainEntertainExplainExplainThe Three Es of Successful PresentationsThe Three Es of Successful PresentationsSource:PowerGRAPHICSCa
7、tegory:Arrows第6页/共10页Search For a Single Visual to Sell your MessagePresentation ThemePresentation ThemeOur profits come from Our profits come from a few key clientsa few key clientsProfit PyramidProfit PyramidUnprofitableUnprofitableMarginally profitableMarginally profitableHighly profitableHighly
8、profitableSuper profitableSuper profitable80%15%4%1%Source:PowerGRAPHICSCategory:Pyramids第7页/共10页Use Visual MetaphorsSales forecasts gradually improve over next 6 monthsSales forecasts gradually improve over next 6 months2%Decrease2%DecreaseJANUARYJANUARY3%Increase3%IncreaseMARCHMARCH10%10%Increase IncreaseMAYMAYSource:PowerGRAPHICSCategory:General第8页/共10页But Less LoyalUse Animation to Create MovementThe New Breed of ClientThe New Breed of ClientMore DemandingSource:PowerGRAPHICSCategory:Arrows第9页/共10页感谢您的观看。第10页/共10页