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1、presentyourbusinessidea4Learning objectivestalkaboutinventionsandcreativeideas1predictthethemeandrelevantvocabularybeforeyoulisten2proposeideasandcommentonideaswhilebrainstorming3learntousevoice,bodylanguageandvisualaidseffectivelyinspeechdelivery5第1页/共56页DiscussionLookatthepictures.Whydoyouthinkthe
2、yareon the“worlds worst inventions”list?Give atleastonereasonforeach.Thewastegasemittedbycarsispollutingourlivingenvironment.Moreover,alongwiththeincreasingnumberofcars,theroadsarebecomingmoreandmorecrowdedandtherearemoretrafficaccidents.Opening up第2页/共56页DiscussionAccidentscausedbythenuclearpowerte
3、llusthatitisnotassafeasitclaims.Inaddition,theeconomiccostofnuclearpoweraccidentsishigh,andmeltdownscantakedecadestocleanup.Theevacuationofaffectedpopulationswillalsoposeseriousproblems.Opening up第3页/共56页DiscussionNowadayspeoplecometoknowmoreandmoreabouttheharmfuleffectsoffastfood.Thoughitcanbringus
4、alotofconvenience,itisoflittlenutritionalvalueandoftenhighinfat,sugar,salt,andcalories.Eatingtoomuchfastfoodmaycauseobesityandotherrelateddiseases.Opening up第4页/共56页DiscussionDespiteitsconvenience,themobilephonehasbroughtusmanyproblemsaswell.Asweallknow,thissmallmachineemitsradiationallthetime,which
5、isharmfultoourhealth.Furthermore,itreducestheintimacybetweenpeopleandbroughtaboutsomepsychologicalproblems,especiallyamongyoungpeople.Opening up第5页/共56页DiscussionTheweaponisadevicedesignedorusedfornothingbutkillingpeople.Therearedifferentkindsofweapons,includingconventionalweapons,chemicalweapons,bi
6、ologicalweapons,nuclearweapons,etc.Theyareoftenusedinwars,leadingtothedeathofpeopleandthegreatlossofproperty.Opening up第6页/共56页DiscussionTheharmfulhealtheffectsofsmokingcigarettesareknowntoall.Everyyearhundredsofthousandsofpeoplearoundtheworlddiefromdiseasescausedbysmoking.Themixtureofnicotineandcar
7、bonmonoxideincigarettescancauseheartattacksandstrokes.Smokingduringpregnancyincreasestheriskoflowbirthweight,prematurebirthandabortion.Opening up第7页/共56页SharingListeningViewingListening to the world第8页/共56页Listening to the world1 Watchapodcastforitsgeneralidea.Thepeopleinthepodcastmainlytalkaboutthe
8、itemstheyenjoybuyingmost,thesortofthingstheybuyonimpulse,thesortofthingstheyplanto buy,and the recent product or service theythink is impressive.They also talk about thebusinesstheywouldliketostart,ortheproductorservicetheywouldliketoinvent.第9页/共56页Listening to the world2ThenwatchPart1andmatchthesta
9、tements1-4tothepeopleA-D.1234第10页/共56页Listening to the world3 WatchPart2andchoosethetruestatements.2Hebuysfoodonimpulse.3Shedoesntbuythingsonimpulsebecausesheisself-controlled.4Shelikesbuyinghandbagsverymuch.5Hetravelsalotforhisworksoheplanstobuytrainticketsandplanetickets.第11页/共56页Listening to the
10、world1)amazing2)changedmylife3)mobilephone4)emails5)camera6)takingapicture7)fantasy8)cakes9)arts10)creativity4 WatchPart3andfillintheblanks.第12页/共56页Listening to the world5Discussthequestions.1Doyouoftenbuythingsonimpulse?Yes.I cant resist the temptation of deliciousfood,fashionable clothes,and late
11、st electronicproducts.No,Iamself-controlledandwillalwaysthinktwicebeforeImakeapurchase.第13页/共56页Listening to the world5Discussthequestions.2Whatrecentproductorservicedoyouthinkisimpressive?The latest mobile phone I saw on TVimpressesmealot.First,itsverysmart.Second,ithasaflexible3Dscreen.Finally,it
12、has an in-built projector,which isconvenient for you to project pictures ormoviesonanyflatsurface.第14页/共56页Listening to the world3Ifyoucouldstartabusinessorinventaproductorservice,whatwoulditbe?I want to invent a kind of chip which can givepeople knowledge when it is placed in humanbrains.The tradit
13、ional ways of teaching andlearningcosttoomuchtimeandenergy,however,with limited effect.The invention of this chip willsignificantly improve human cognitive capabilityandgetthembetterpreparedforthefuture.5Discussthequestions.第15页/共56页SharingListeningViewingListening to the world第16页/共56页Listening to
14、the world1Workinpairsanddothefollowingquiz.BEFORE you listen1Howmanycanswouldeachmachinesell?Probablyeachmachinewouldsellmorethan100cans.2Shouldyoupriceyourproductaboveorbelowyourcompetition?Iprobablywouldpricemyproductabovemycompetition.3Whatspecialingredientsareusedtomakeahamburgerlookdeliciousina
15、dvertisements?Maybeoil,lacquerandcigarettesmokeareusedintakingthepictureofahamburger.第17页/共56页Listening to the world1Workinpairsanddothefollowingquiz.BEFORE you listen4Whattimedoesawatchorclocknearlyalwaysshowinadvertisements,andwhy?Its10past10,becauseitsapositiveimage:Itlookslikeeitherasmileoratick
16、.5Whichcoloristhebest?1)blue;2)green;3)red;4)purple;5)yellowandorange6Whydoyourarelyseethecolorblueinafoodcommercial?Becauseitsuppressestheappetite.(All the questions are open-ended.)第18页/共56页Listening to the worldListening skillsAdditional NotesPredicting the theme and vocabulary before you listenP
17、redictingisabasicstrategyforusingpriorknowledgeoftheworld and of the language to understand the listeningmaterials.It can greatly improve the efficiency of yourlistening.Predictingthethemeandvocabularyofalecture,atalk,aninterview,etc.beforeyoulistencanhelptoimproveyourcomprehension,especiallyofdiffi
18、cultlisteningmaterials.To get yourself ready for the listening and make yourpredictionmoreaccurate,youareadvisedtofollowtheskillsintroducedintheStudentsBook.第19页/共56页Listening to the worldListening skillsAdditional NotesExample:Supposeyouaregoingtolistentoalectureaboutcreativity,youprobablywouldthin
19、kofthefollowingquestionsandanswers(vocabulary)beforehand.第20页/共56页Listening to the world2Youaregoingtolistentoaninterview.Predictwhatit will be about and what vocabulary will probablyappearbasedonquizyouhavejustfinished.BEFORE you listenSince the quiz is about marketing strategies,Iguess words or ph
20、rases like advertisement,commercial competition,price,company,sellbetter,promotion,marketshare,profit,consumer,salesperson,complaint,product,etc.willmostlyprobablyappearinthetalk.第21页/共56页Listening to the worldWHILE you listenAdditionalNotesCokealsocalledCoca-Cola,wasinventedbyDoctorJohnPemberton,ap
21、harmacist,in1886.In1888,AsaCandler,whoincorporatedtheCoca-ColaCompanyin1892,boughttheformulaforCoca-ColafromJohn.Today,Coca-ColaisconsumedthroughouttheworldandtheCoca-ColaCompanyistheworldslargestbeveragecompanyofsoftdrinks.第22页/共56页Listening to the worldWHILE you listenAdditionalNotesPepsialsocalle
22、dPepsi-Cola,wascreatedbyAmericanpharmacistCalebBradham.In1893,CalebBradhambegantoservehiscustomersfromhisownsodamachine.HeregisteredthisdrinkwiththenameofPepsi-Colain1903.Thenhestartedhisownproductionandestablishedhisowncompany.Pepsi-ColaisCoca-Colasmajorcompetitorallovertheworld.第23页/共56页Listening
23、to the world3Predictwhattheexpertwouldsaytocompletethestatements.Thenlistenandcheckyouranswers.WHILE you listen1cheaper2better3oil4sad5safety6appetite7precision8purple第24页/共56页Listening to the world4 Listenagainandfillintheblanks.WHILE you listen1)Whichsoftdrink2)wantthings3)howconsumersbehave4)abov
24、e5)abiggershare6)small7)Ideservethebest8)steam9)cigarettesmoke10)smile11)ticksymbol12)positive13)built-inassociations14)sportsequipment第25页/共56页Listening to the world5 Discussthemarketingstrategiesforsomethingyouareallinterestedin.Youmayemploythestrategiesmentionedintheinterview.After you listenTose
25、llanewtoy,firstweneedtotargetonourprospectiveconsumers.Weshouldmainlyadvertise on TV since most kids only watch TVinstead of reading newspapers.As to theappearance of our toy,we think purple ispreferablebecauseitissaidthatkidspreferpurpletoallothercolors.第26页/共56页SharingListeningViewingListening to
26、the world第27页/共56页Listening to the world1 Read the program information and predict whattherapyTanyamightuseinovercomingherfearofsharks.BEFORE you viewI guess she probably would first ask for helpfromapsychologistwhocouldgivehersomesuggestionsonhowtofacesharksfearlessly.Thensheneedssometrainingtogetu
27、sedtostayingwithsharksclosely.Graduallyshemightfeeleasyaboutcomingfacetofacewithsharkswithoutanypsychologicalobstaclesanymore.第28页/共56页Listening to the world2 Watchthevideoclipandchoosethebestanswers.WHILE you view1ItssafertowearaA.blackswimsuit.2TanyausesaB.sticktoprotectherselffromthesharks.3Atthe
28、endoftheprogram,TanyawasC.proud.第29页/共56页Listening to the world3 Watchthevideoclipagainandcorrectthemistakes.WHILE you view1Atfirst,itisnteasy.2Ididntthinkthattheyweregoingtobequitesobig.3InoticedthesuitandIthinkweshouldchangethesuitcompletely.4 Jim throws fish heads into the water to attract thesha
29、rks.5Tanya,lookbehindyouoveronyourleft.6Thatwaswonderful!Tanyadidgreat.7Ivestartedtoovercomemyveryrealfear.第30页/共56页Listening to the world4 Discusswhatsolutionsyoucanoffertosolvetheproblemsinthefollowingsituations:AFTER you view1 There is always one sock left when the other iswornormissing.It is sug
30、gested that you buy more than twopairsofsocksofthesamecolorandstylenexttime.On the one hand,you can wear theminterchangeably,whichisgoodforprolongingthelifeofthosesocks.Ontheotherhand,itwillnot be a problem anymore if one of them iswornormissing.第31页/共56页Listening to the world4 Discusswhatsolutionsy
31、oucanoffertosolvetheproblemsinthefollowingsituations:AFTER you view2Youalwaysworryaboutyourflowersandplantswhenyouleaveyourhomesincenobodywillwaterthem.To solve this problem,we can design a kind ofspecial device that is able to automatically waterflowers and plants on aregular basis.Maybe themachine
32、canevensensiblydetecttheenvironmentalchangesandcorrespondinglymodifytheamountofwatersupplied.Withthesefunctions,wewontneedtoworryaboutourflowersandplantsanymore.第32页/共56页Speaking for communication1ListentoPart1andnotedownideastomakechildrenlikeeatingvegetables.The ideas given by speakers in the conv
33、ersationinclude:1changingthecolorofvegetablestopurple2givingaprizetokidswhoeattwoveggiesaday3carryingoutaschoolgardeningprogram4makingkidswantvegetablesbyforbiddingthemtoeatvegetables5 putting vegetarian recipes on cereal boxes orwebsites6launchingaviralcampaignwhichfeaturesavideowithacelebrity第33页/
34、共56页Speaking for communication2ListentoPart2.Whichideasarerejectedandwhy?Whichoneischosenintheend?Rejectedideasandreasons:1changingthecolorofvegetablestopurple:wouldneedtousechemicalstocolorthevegetables2givingaprizetochildrenwhoeattwoveggiesaday:notoriginalenough,toodifficulttoorganize3carryingouta
35、schoolgardeningprogram:toocomplicatedtosetup4makingkidswantvegetablesbyforbiddingthemtoeatvegetables:noreasonmentioned第34页/共56页Speaking for communication2ListentoPart2.Whichideasarerejectedandwhy?Whichoneischosenintheend?Rejectedideasandreasons:5puttingvegetarianrecipesoncerealboxesorwebsites:wouldn
36、tmeananythingtokids,maybeonlytotheirparents6gettingkidsintovegetarianism:thepointistogetchildrentoeatamorebalanceddiet,nottomakethemvegetariansChosenidea:launchingaviralcampaignwhichfeaturesavideowithcartooncharacters第35页/共56页Speaking for communication3 ListentoPart2againandcompletethesentences.Sugg
37、estingideas:1feelabout2havingacompetition3consider4strike5itdbegreat6SupposeweRespondingtoideas:1aproblem2frankly;complicated3grab4thinkingof5gowith第36页/共56页Speaking for communication4 Chooseoneofthetopicsbelowandbrainstormatleastfiveideas.Someideasfortopic6(Howtogetpeopletowalkwork):Iwasthinkingofu
38、singtheInternettogetpeopletorealizethebenefitsofit.whataboutinvitingacelebrityspokespersontopromotetheidea?Howdoestheideaofputtingarticlesinpopularnewspapersstrikeyou?Ithinkitdbegreatifwecouldgetdoctorstopromotethebenefitsofwalkingtowork.WhydontweorganizeaWalktoWorkWeek?第37页/共56页Additional NotesBrai
39、nstormingTo make sure that a group brainstorming is successful,somekeyprinciplesorrulesaretobeobservedasfollows.1 Initially,the quantity of ideas is more important thanquality.Sothegoalofbrainstormingistoproduceaslongalistaspossible.2Noideaistoopredictableorabsurd.Infact,sometimestheseideassomehowle
40、adyoutotheperfectsolution.3 Zero judgment.The worst thing you can do in abrainstormingistocriticizeanidea.Speaking for communicationSpeaking skills第38页/共56页Additional NotesBrainstorming4Everybodysequal.Youhavetospottheshypeopleandencouragethem.Itonlyworksifyouworkasateam.5Keeparecord.Writetheideasdo
41、wneachandeveryone.Haveonepersonasasecretaryandtheyjustwritewhateveranyonesays.Speaking for communicationSpeaking skills第39页/共56页Speaking for communication1 Listenandanswerquestions.Get ideas1Whatistheproductcalled?YummyUtensils.2Whyisitsuchagoodidea?Theycanbeusedastherealutensils.Andtheycreatenorubb
42、ishbecausewhenyoufinisheating,youcansimplyeatthemandtheytastegood.Orifyouthrowthemaway,theydissolvewithindays.Sotheyreenvironmentallyfriendly.3Wherewillitbesold?Inthesupermarket,withpicnicsuppliesorinthesnacksection.第40页/共56页Speaking for communicationGet ideas2 Listenagainandchoosetheonesyouhear.1We
43、wouldliketointroduceyoutoanideathat2Whatmakesourideaspecialisthatitsnotjustpractical4Weenvisagethisproductbeingsoldinsupermarkets6 We think that Yummy Utensils will be a hit withfamiliesinparticular8 Weve done some market testing and it wasamazinghowmuchthechildrenenjoyedthem.10Inthefuture,weareplan
44、ningtodevelopasweetenedversion第41页/共56页3Thinkofabusinessideaofyourownanddiscussitwiththehelpofthefollowingquestions.YoumayrefertotheexpressionsinExercise2.Discuss and organize ideas4 Planatalktoshareyourbusinessidea.Speaking for communicationWhatstheproductcalled?Howdidyoucomeupwiththisidea?Whatarei
45、tsmajorfeaturesorfunctions?Whowilltheproductbepopularwith?Howtopublicizetheproduct?Wherewillitbesold?第42页/共56页Speaking for communication5 Present your groups business idea to the class.Beforeyoubegin,refertothechecklistbelowtoseeifyouareready.Present ideasChecklistpProvideenoughdetailsaboutmybusines
46、sidea.pIntroducemybusinessideainanorganizedway.pMakeuseofappropriateexpressions.pUsebodylanguageandkeepeyecontactwiththeaudience.第43页/共56页Speaking for communicationAdditional TipsDelivering a speech Goodspeakersknowhowtousevoice,bodylanguageandvisualaidstoenhancetheimpactoftheirpresentation,butwitho
47、utdistractingtheaudience.Voice Onefactorthatcontributestosuccessfulspeechpresentation is the use of voice.The speaker needs tocontrolthevolume(loudness),rate,pitchaswellaspauses.The following are some tips on how to use these voicequalities:第44页/共56页Additional TipslVolume:The speaker can use an incr
48、eased volume to getattentionortostressanidea,butasoftvoicetoapologizeortoexpresssadness.lRate:Thespeakermayspeakfasttoconveyenthusiasmandexcitement,butslowlytosignalemphasisorcaution.lPitchandtone:Ahighpitchisgenerallyusedtoaskaquestionorconvey happiness,but a low pitch to give a statement orconveys
49、adness.lPauses:Short pauses can signal the end of a clause orsentence,butlonger ones can indicate the transition between two majorpoints.Apause before a key point lets the audience know thatsomethingimportantistobepresented,whereasapauseafterthatpointgivestheaudiencetimetoreflectonandinternalizeit.S
50、peaking for communication第45页/共56页Additional TipsBody language Ageneralruleofusingbodylanguageinspeechdeliveryisnottooveruseitandletitdistracttheaudience.Inparticular,thespeakershouldpayattentiontothefollowing:lAvoidhavingthesamegestureormovementoverandover.lAvoidusinggesturesthatrevealanxiety.lAvoi