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1、The wrong stuff 错误的东西LOOK at the picture and the first sentence of the article . 看 图片和文章的第一句话。why is market research important to companies that want to sell their products internationally.为什么市场研究重要的是要在国 际上推销自己的产品的公司。If a business wants to sell its products internationally, it had better do some mar
2、ket research first.如果一个企业想要在国际上销售其产品，也最好先做一些市场调查。this is a lesson that some large American corporations have the hard way.这是一个教训，一些大型美国公司有艰辛的道路。what s in a name?什么是在一个叫什么名字？sometimes the problem is the name . when General Motors introduced its Chevy Nova into Latin America , it overlooked the fact t
3、hat NO va in Spanish means Sure enough , the chevy nova never went anywhere in Latin America ”有时候问题是名字。当 通用汽车公司推出了其雪佛兰新星到拉美，它忽略了一个事实，在西 班牙语中意为NO VA ”果然，新的雪佛兰从来没有在拉丁美洲任何地translation problems 翻译问题sometimes itr s the slogan the doesnt work. No company knowsthis better than pepsi-cola,with its come aliv
4、e with pepsi !” campaign . the campaign was so successful in the United states, Pepsi translated its slogan literally for its international campaign . as it turned out , the translations werent quite right.有时它的口号是行不通的。没有一家公司知道这比百事可乐，以其“来 活着与百事可乐！”运动。运动是如此的成功，在美国，百事翻译它 的口号字面其国际活动。至于事实证明，翻译是不完全正确。Peps
5、i was pleading with Germans to “come out of grave ” and telling the Chinese that “pepsi brings your ancestors back from the graven百事可乐与德国恳求“走出坟墓”，并告诉中国的是“百事带给你的 祖先从坟墓回来”A picture1 s worth a thousand words 一张照片的胜过千言万语 other times, the problem involves packaging . 其他时候，这个 问题涉及到包装中。A picture of a smili
6、ng ,round-cheeked baby has helped sell countless jars of Gerber baby food . so when Gerber marketed its products in Africa, it kept the picture on the jar. 一 个微笑，圆颊婴儿的图片，帮助出售嘉宝婴儿食品罐子不计其数。所 以当格柏销售其产品在非洲，它保存在罐子的图片。what Gerber didnt realize was that in many African countries, the picture on the jar sho
7、ws what the jar has in it.什么格柏没有意识到的是，在许多非洲国家，在瓶子的图片显示了罐子中有。Twist of fate命运转折Even cultural and religious factors-and pure coincidence-can be involved.甚至是文化和宗教因素，以及纯粹的巧合，可以参与。thorn McAn shoes have a thorn McAn “signature“ inside . 汤姆MCAN鞋有吞MCAN “签名”内。to people in Bangladesh,this signature looked like Arabic script for the word allah.人们在孟加拉国，该签名看起来像阿拉伯文字的字真主。in that country,feet are considered unclean,and Muslims felt the company was insulting Godr s name by having people walk on在该国，脚被认为是不洁的，和穆斯林认为该公司是侮辱上帝通过让人们走在上面的名字。