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1、 .BUSINESS REPORT Topic:Business report for Toyota Written by:Date:;w .Content1.Executivesummary22.IntroductionoftheToyota.33.Issues.34.SWOT analysis.44.1 internalanalysis.44.2externalanalysis.55.Recommendation.66.Conclusion.77.Reference.8w .Executive summaryExecutive summaryThe aim of this paper is
2、 to analysis Toyota Auto corporations strengths,weaknesses,opportunities and the threats through using SWOT method.At the same time,humanresource development displayed in the process of case analyzing.The major problemsin this article are what makes Toyota become the world first Auto manufacture?Wha
3、t are the Toyotas strategies?The prospects of the Toyota and so on,the mainpurpose is to identify Toyota s problems and shortcomings;and finally to find out thereasons caused these problems,in the end of the article,the author forward his ownopinions and recommends for the Toyotas developing.Introdu
4、ction of the ToyotaIntroduction of the ToyotaToyota is Japans largest car manufacturer,which was founded in 1933,and ToyotaCompany is headquartered in Toyota City.Initially is one of the Toyota Automaticw .Looms production departments.In 1937,Toyota merged into Toyota Motor Co.,since then,Toyota est
5、ablished several related companies,including Toyota MachineryCo.,Ltd.in1941,and Toyota Body Co.in 1945,In the 1960s and 1970s,Toyotasexpansion rapidly,the vehicle volume even sold to foreign markets.And in 1982,thecompany obtained its present name-Toyota.Today,Toyota has assembly plants anddistribut
6、ors in many countries,the company also has the subsidiary which produce themotor vehicles line and the other parts,rubber and cork materials,steel,synthetic resin,automatic loom and the cotton wool and so on.(Arkadi B.,2010)Issues of the articleIssues of the articleWiththeeconomicglobalizationdevelo
7、pment,moreandmoreautomobilemanufacturers appeared,followed by the more and more intense competitive pressure,in addition,global economics instability and uneven makes a great impact on theautomotive industries development.Economic depression and rising costs of rawmaterials and labor,competition in
8、the automotive industry is also growing,and so on.All these questions caused every company must reposition its self,recreate thedeveloping strategy.SWOT analysis of ToyotaSWOT analysis of ToyotaInternal environmentInternal environmentStrengths:in research and development sector,Toyota Company in ord
9、er to be theleader in innovation way,it has continuously involved in research and developmentactivities and uses this point as one of its strategies to stay in the market.The researchand development activity done has been a success as Toyota is now able to produce acustomer car in five days.In addit
10、ion,Toyota is also able to produce a commerciallyw .viable hybrid car,with this two newly found strategies,Toyota has continued torevolutionize the auto industry.(Y.Arayici,P.Coates,L.Koskela,2011)In Toyotas management process,with Toyotas production system(TPS),all work aredone according to schedul
11、e,employees follow a well-defined sequence of steps for aparticular job,this shows that every employee follows he rules and this reflects thatToyotas management team has done a good job in managing the employees.Welltrained employees are more committed to their jobs and indirectly,it will help toboo
12、st the production volume.(Jo o-P.B.,2011)Weaknesses:in year 2008-2009,the global financial crisis bring a great impact toToyotas sales income,with the weak and slow-moving economic around the world,hardly enable for Toyota to abstain a higher profit-margin as to compared to recentyears,the closing o
13、f some of its plants in China proves that Toyotas financial orliquidity state unable to support its explanation of production in other countries likeChina.Therefore,it would be a weakness for Toyota during the global economic crisiswhereby losses of closing its plant and the cost of construction sha
14、ll be bared by Toyotawhich naturally caused the corporations liquidity to fall.(S.K.Breja,D.K.Banwet,2011)External environmentExternal environmentOpportunities:before Toyota takes on any strategies,Toyota must take the efforttounderstand the role played by the scientific process in its culture,Toyot
15、a took one stepfurther to evaluate its problem-solving process.Toyota makes itself fully understand itsw .current state of affairs and also the norms before planning for improvements,this isimportant,and needed to be done beforehand because by implementing the wrongplan or plan that contradicts,with
16、 the culture of either party(the company itself or themarket),the market may be turned off and lose interest as well as confidence towardsToyota.(Donna A.,2010)With the advancement of technology,the pathway of Toyotas product and serviceshas become simpler and simpler.Technology has enable Toyota to
17、 have more use-friendly machines which in turn benefits the production line at Toyota,production linein Toyota can be set up so easily in now days,and has nor fail to follow the specifiedpath,indirectly,it will boost the efficiency level in production department,and thus,more products can be produce
18、d in the same period as the time before more advancedmachines were brought in.(Chuck W.,2008)Threats:Looking at the buying pattern of todays people,this kind of consumptionbecomes more and more less,and this is due to the current situation faced by peopleduring recession.At this point of time where
19、economy is not doing quite well thoughimproving,people tend to save more money for rainy days.(Patrick V.,Stijn H.,2010)As a result,people send lesson their wants,Toyota should fell the impact of sessionbecause people now spend less and they are not willing to spend thousands of moneyjust buy a car
20、when they already have one.As an effect,Toyota s sales figure will dropwhile all other fixed cost such as utilities expenses,floor rent,etc.are needed to be paid,if this is to be continue for a long time,most of the Toyotas factories may be closeddown.(Nabyla D.,2011)w .RecommendationRecommendationA
21、s the largest automobile manufacturing company,Toyota attracted in the world-wideattention,Toyotas any decision may become the focus,no matter the strengths,weaknesses or the opportunities and threats,Toyota was staring at by the medias allover the world,because Toyota is the first.(Marios I.K.,2006
22、)To continuous maintainthe first position is a big challenge for the company itself,increasing cost of rawmaterials and workers,emerging new technologies,Increasing competitors and so on,all these lead the first position is not forever.So,to keep the first position in a longertime,what Toyota has to
23、 do is innovation,not only in human resource sector,but alsoin operation and information selection.ConclusionConclusionThe case lead the author detailed analysis of the companys strengths and weaknesses,and its faced opportunities and threats,highlight the opportunities and threats that forToyotas f
24、urther development,in the end,the author forward his own opinion forToyota,that is implement the talents strategy and continuously innovation.w .ReferencesReferencesArkadi Borowski.(2010).Report on the Toyota Company.GRIN VerlagChuck Williams.(2008).Effective management.Cengage LearningDonna Anselmo
25、.(2010).Marketing Demystified.McGraw-Hill ProfessionalJo o-Paulo Bola Sousa.(2011).Research in Rural Sociology and Development.EmeraldGroup PublishingMarios I.Katsioloudes.(2006).Strategic management:global cultural perspectives forprofit and non-profit organizations.Butterworth-HeinemannNabyla Daid
26、j.(2011).Developmentsin Corporate Governance and Responsibility.Emerald Group PublishingPatrick Van Bommel,Stijn Hoppenbrouwers.(2010).The Practice of EnterpriseModeling.SpringerS.K.Breja,D.K.Banwet,K.C.Iyer.(2011).Quality strategy for transformation:a casestudy,The TQM Journal.Vol 23,pp:5-20Y.Arayici,P.Coates,L.Koskela,M.Kagioglou,C.Usher,K.O Reilly.(2011).BIMadoption and implementation for architectural practices,Structural Survey.vol 29,pp:7-15w