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1、Course Introduction Transnational ManagementCourse Name： Transnational ManagementCourse Code：Credits： 2Total Credit Hours： 32Lecture Hours： 32Experiment Hours： 0Programming Hours： 0Practice Hours：0Total Number of Experimental (Programming) Projects 05Where. Compulsory (0), Optional (0).School ： Busi
2、ness SchoolTarget Major： International Economy And Trade s FinanceCourse DescriptionThe Transnational Management is an optional course for higher education economic management majors, and has an important position and role in professional training programs. More and more people arc participating in
3、international operations and related activities in a globally competitive environment. The global market and multinational companies will affect all enterprises, including those with operations in China. Enterprise managers therefore urgently need to comprehend transnational market ideas, rules, str
4、ategies, and regulations. This course explores transnational business theory, knowledge, ideas, and methods and is a course that emphasizes both theory and ability. Through the study of this course, students will understand the concept of multinational companies, the impact on the development of the
5、 world economy and the basic theories of multinational companies; master the knowledge and skills of transnational entry inodes, transnational strategic alliances, internal trade, and cross-cultural management in transnational operations; master the knowledge and skills of multinational enterprise m
6、anagement such as nmltinational human resource management, multinational enterprise organization management, international marketing, coiporate R & D internationalization, global operation, etc. This course aims to promote (he international perspective of students, improve their intercultural awaren
7、ess, and master their fundamental knowledge of transnational activities in terms of being able to face (he challenges of internationalization of enterprises.Course ResourcesTextbooks：Zhu Jinwei. Xu Haijun. Multinational Management and Management (Third Edition) M|. Beijing: Peking University Press 2
8、018Bibliography：1. Translated by Lucsons, Zhao Shuming, etc. International Enterprise Management: Culture, Strategy and Behavior M. Beijing: Machinery Industrj Press, 2011.2. Lu Jinyong. Going Global Strategy and the Rise of Chinese N4ultina(ional Compan沁s |M. Beijing: Capital University of Economics and Business Press, 2012.3. Wang Huiyao. Miao Lu. The tide is surging: 40 years of Chinese enteiprises going to sea M. Beijing: China Social Sciences Press, 2018.Reading Materials：NO