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1、Course IntroductionPublic RelationsCourse Name： Public RelationsCourse Code：Prerequisites： Principles of management Managerial CommunicationFollow-up Courses： Brand managementBilingual Teaching or Not： noCredits： 2Total Credit Hours： 32Lecture Hours： 32Experiment Hours： 0Programming Hours： 0Practice
2、 Hours： 0School： Department of organizational management, business schoolTarget Major： Business administrationCourse DescriptionPublic relations is a theoretical and practical very strong discipline, mainly study how to use all kinds of social organization letter interest spread, means of two-way co
3、mmunication, to create a good environment and the social public opinion environment, social relations between the organization and the environment to adapt to each other, synchronous development, is seeking unity within the organization in modern society, seek the harmonious development of the opera
4、tion and management of art. As a kind of management function, management strategy, communication behavior and modern communication mode, it has been paid more and more attention. The purpose of learning and mastering the basic principles and basic skills of public relations is to enable students to
5、improve their self-consciousness of public relations activities and lay a foundation for their ability to adapt to career changes in the future.Course ResourcesTextbooks :Lixingguo. Public relations MJ.Beijing ： China renmin university press, 2019.Bibliography :1. Juyanan. Public relations M.Shangha
6、i ： Fudan university press, 2013.2. Kangqing. Managerial communication (fourth edition) M.Beijing ： China renmin university press, 2018.3. Fanshuai. Analysis of corporate public relations cases MJ.Beijing : Tsinghua university press, 2019.4. Shuyadi. Public relations MJ.Beijing ： Mechanical industry
7、 press, 2019.Reading Materials ：1 .CNKI China national knowledge network, super star digital library and other digital resources collection ofrelated management and communication academic papers2,The universitys collection of newspapers, magazines, books and other related materials3. Domestic and foreign economic management academic website information4. Courses related to Public Relations on MOOC platforms at home and abroadAuthor：Approved by：