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1、Many people argue that nowadays consumers buy lots of goods they don t actually needbecause they are influenced by advertisements.To what extent do you agree or disagree?Although many people subscribe to the belief that consumers buynumerous goods that they do not want simply because they are mislea
2、dby advertisements,this is in fact a common misconception that we needto clear up.From my point of view,it s people themselves who should beresponsible for their wrong purchase behaviour.Its undeniable that advertisements partialy result in irrational purchasebehaviour.According to a recent survey c
3、onducted by a group ofAmerican researchers of the University of Chicago,consumers whoreceive messages in a variety of advertisements unconciously tend tobuy more products unciously and ignore price differences while peoplewho do not buy fewer and cheaper goods.However,it is premature to conclude tha
4、tadvertisements should beblamed for this phenomenon.To begin with,consumers,especially thosemature individuals,should keep rational and take responsibility of theirbehaviour.Specifically,they ought to fully consider whether they reallyneed this product.In addition,many factors may affect consumers d
5、ecision-makingprocess.Take price for example,people who are short of money concernabout whether they can afford these products.a poor man will choose tobuy Skoda instead of BMW since he can not afford the latter one.Lastly,advertisementsmayhaveanadverseeffectonpotentialconsumers.Take NAOBAIJING,an f
6、amous noursishment,its exaggeratedadvertisement that listed into top 10 disgusted everyone,leading to itsdrop in sales volume.In conclusion,i tend to believe that advertisements have partially effect onconsumers purchasing behaviour.However,one thing is certain:advertisementsare not the only cause of irrational buying behaviours.i firmly hold that advertisements have subtle influence on purchasebehaviorofconsumers,whoshouldtakethefullresponsibilitythemselves.