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1、会计学1牛津牛津(ni jn)高中英语模块高中英语模块Welcometotheunit第一页，共39页。Welcome to the unit第2页/共39页第三页，共39页。Where can we find ads?Almost everywhere.For example,on billboards,on the Internet,in newspapers/Magazines,on TV,in leaflets,or in buses etc.第3页/共39页第四页，共39页。TvsRadiosWebsitesNewspapers第4页/共39页第五页，共39页。第5页/共39页第六页
2、，共39页。Means of transportation第6页/共39页第七页，共39页。On billboardsbanners第7页/共39页第八页，共39页。What is an advertisement?第8页/共39页第九页，共39页。What is an advertisement?(definition)advertisementa good way to _a good way to _sell products or servicesmake people aware of social problems.第9页/共39页第十页，共39页。Picture-talking:
3、I can see_in the picture.The ad tries to sell_.If we use the product,we will_It tries to make/remind us _第10页/共39页第十一页，共39页。airline serviceIf you create an ad aboutairline service,what do you think is the most importantsafefast comfortablecheap第11页/共39页第十二页，共39页。What can you see in the picture？第12页/
4、共39页第十三页，共39页。harmful?bad effects of taking drugsslogan第13页/共39页第十四页，共39页。a poster of shampoo adHow does the ad describe shampoo?soft,shine Do you think it will successfullypersuade people to buy this shampoo?第14页/共39页第十五页，共39页。commercial advertisements第15页/共39页第十六页，共39页。purpose?第16页/共39页第十七页，共39页。W
5、hat is the purpose of these advertisements?To sell products/servicesTo encourage people to buy products/services.第17页/共39页第十八页，共39页。public service advertisements/PSAspurpose?to make you think about problems in society or about people who need help.第18页/共39页第十九页，共39页。What is an advertisement?(definit
6、ion)advertisementa good way to _a good way to _sell products or servicesmake people aware of social mercial ads/CAs 商业广告商业广告public service ads/PSAs 公益广告公益广告第19页/共39页第二十页，共39页。Can you guess what the ads are advertising?第20页/共39页第二十一页，共39页。NescafeNescafe第21页/共39页第二十二页，共39页。Getting the messageYoure sur
7、rounded!第22页/共39页第二十三页，共39页。Getting the messageThe most powerful pesticide第23页/共39页第二十四页，共39页。Protect water,Protect ourselves.第24页/共39页第二十五页，共39页。Cherish your life!第25页/共39页第二十六页，共39页。Commercial advertisements Public service advertisements第26页/共39页第二十七页，共39页。Fill in the blanks:A:I dislike ads.Shall
8、we change the channel?B:But ads are part of(1)_ life.Everyone must face them.A:Ads are no good.They always try to(2)_ you to buy what you actually dont need.B:Well,do you mean some ads even tell lies to(3)_ customers?A:Thats what I really mean.B:But I think what you have said is only partly true.In(
9、4)_,some ads are very good.modernpersuadecheatfact第27页/共39页第二十八页，共39页。A:Very good?Could you show me some examples?B:Yes,some(5)_(6)_ ads try to educate people about safety,health and so on.What do you think?A:I agree,but(7)_ ads are quite different.The advertisers always suggest their products are t
10、he best.So we can never believe them.B:But commercial ads can also give us a lot of(8)_ about products.They promote competition and sales,which benefit customers.If we are good at comparing them,ads are good for us.publiccommercialinformationservice第28页/共39页第二十九页，共39页。CAs VS PSAs第29页/共39页第三十页，共39页。u
11、umake people believe make people believe they are telling the they are telling the truth,sometimes by truth,sometimes by trickingtricking us us PSAsCommercial adseducate people about problems in society or about people who need helpuserve the publicuthey are usually free and usually trueuencourage p
12、eopleto buy a product or service umake money第30页/共39页第三十一页，共39页。Discussion:1.Have you ever bought a product or service after reading or watching an ad?2.Do you think advertisements tell the complete truth?Why or why not?第31页/共39页第三十二页，共39页。Advantages&disadvantages of ads.Advantages&disadvantages of
13、ads.AdvantagesDisadvantages Provide information about latest products.Mislead customers or cheat them of money.Increase sales by repeated advertising.Give false or incorrect information.Cut costs of newspapers and make them cheaper.Take too much time or space on TV or newspapers.Make the public awar
14、e of social problems.Make teenagers want things that cost much.第32页/共39页第三十三页，共39页。Obey your thirst 服从服从(fcng)你的渴望。你的渴望。Just do it.Just do it.只管只管只管只管(zhgun)(zhgun)去做。去做。去做。去做。Sprite(雪碧）雪碧）NikeNike（耐克）（耐克）（耐克）（耐克）第33页/共39页第三十四页，共39页。n n1.The taste is great.1.The taste is great.（NescafeNescafe）n n 味道
15、味道(wi dao)(wi dao)好极了。好极了。n n2 2 Good Good toto the last drop.the last drop.（Maxwell HouseMaxwell House）n n 滴滴香浓，意犹未尽。滴滴香浓，意犹未尽。n n3 3 Impossible made possible.Impossible made possible.（Cannon printerCannon printer）n n 使不可能变为可能。使不可能变为可能。n n4.Ask for more.4.Ask for more.（PepsiPepsi）n n 渴望无限。渴望无限。n n5
16、.Keep moving.5.Keep moving.（AntaAnta）n n 永不止步。永不止步。n n6.Im loving it.6.Im loving it.（McDonaldMcDonald）n n n n 我就喜欢。我就喜欢。Slogan of ads:第34页/共39页第三十五页，共39页。become rich.enjoy our lives better.become famous.get more information.get what we want.broaden our horizons.get informed of social issues.Adscanhe
17、lp usto 第35页/共39页第三十六页，共39页。Whats your opinion of advertisements?Doing business without advertisements is like wink at a girl in the dark.You know what you are doing,but nobody else does.-Stewart H.Britt做生意没广告犹如在女孩眨眼(zh yn)你知道你在做什么，但没有其 他人知道 布列特第36页/共39页第三十七页，共39页。1.Write a short article about your opinions on ads.2.Get ready for the Reading part.第37页/共39页第三十八页，共39页。第38页/共39页第三十九页，共39页。