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1、物流英语2015年8月n授课授课方式方式n课堂讲授课堂讲授n课堂讨论、课堂讨论、PPT分组展示分组展示n考核与成绩考核与成绩n平时成绩平时成绩40；期末考试；期末考试60n考核方式：考核方式：平时表现、作业平时表现、作业+期末闭卷考试期末闭卷考试Chapter one Introduction of Logistics Text 1:Logistics:what it is Text 2:Activities in the logistical SystemSupplementary reading:Career in Logistics Learning objectivenTo under
2、stand the definition of logistics nTo Understand a simple logistics contractnTo learn the activities in logistics systemnTo know about logistics career Text One:Logistics:what it is nKey terms nLogistics 物流物流 ndefinition of logistics 物流的定义物流的定义nCouncil of Logistics Management(CLM)物流管理物流管理nflow and s
3、torage of goods 物品的流动和存储物品的流动和存储nplan,implement and control 计划，实行和控制计划，实行和控制ncustomer requirements 客户需求客户需求what is logistics?nDefinition provided by CSCM(Council of Supply Chain Management Professionals)nlogistics is the process of planning,implementing and controlling the efficient,effective flow a
4、nd storage of goods,services and related information from point of origin to point of consumption for the purpose of meeting customer requirements.Analysis of logistics definition nlogistics is a process of“plan,implement,and control.”nThat meanslogistics should be involved in all three activities,p
5、lanning,implementing,controllingnot just one or two Analysis of logistics definition(cont)nDefinition also refers to“efficient and effective flow and storage”.nQuestion:what is the differences between these two words“efficient”and“effective”?Analysis of logistics definition(cont)nThe definition also
6、 indicates that logistics involves the flow and storage of“goods,services,and related information.”nThat means-logistics is as much about the flow and storage of information as it is about the flow and storage of goods.nAdvances in information technology make it increasingly easyand less costlyfor c
7、ompanies to obtain important information to make logistical decision.Analysis of logistics definition(cont)nFinally,the definition indicates that the purpose of logistics is to meet customer requirements.nThis implies that logistics strategies and plans should be based upon customer wants and needs.
8、Notes:n1.Logistics is a hot topic in China and the whole world.Although it is anything but a newborn baby,lots of people still have limited awareness of,and knowledge about logistics.物流是一个中国乃至全世界的热门话题。物流是一个中国乃至全世界的热门话题。虽然它已经不是一个新生事物了，但是不少人对虽然它已经不是一个新生事物了，但是不少人对物流的认识仍然有限。物流的认识仍然有限。nbe aware of someth
9、ing：意识到：意识到nExample:John has been aware of having done something wrong.约翰已意识到自己做错约翰已意识到自己做错了事情。了事情。n2.To avoid potential misunderstanding about the meaning of logistics,this book adopts the current definition provided by the Council of Supply Chain Management Professionals(CSCMP)one of the worlds mo
10、st prominent organizations for logistics professionals.为了避免可能发生的对为了避免可能发生的对物流含义的误解，本书采用美国供应链管理专业物流含义的误解，本书采用美国供应链管理专业协会（前身为美国物流管理协会）目前的定义，协会（前身为美国物流管理协会）目前的定义，该协会是全世界物流专业领域中最著名的组织。该协会是全世界物流专业领域中最著名的组织。nto avoid something(doing something)避免，避免，避开避开nExample:She tried to avoid answering my questions.她试
11、图避而不答我的问题。她试图避而不答我的问题。n3.Logistics is the process of planning,implementing and controlling the efficient,effective flow and storage of goods,services and related information from point of origin to point of consumption for the purpose of meeting customer requirements.物流是计划物流是计划实施和控制商品的快速、高效流动和储存，以及实
12、施和控制商品的快速、高效流动和储存，以及从源头到消费的服务和信息的全过程，以满足客从源头到消费的服务和信息的全过程，以满足客户的需求。户的需求。n这里我们要注意这里我们要注意efficient and effective这两个词这两个词的区别：的区别：nEfficient指的是效率高的指的是效率高的,有能力的，而有能力的，而effective 强调的是有效的，有影响的。强调的是有效的，有影响的。n4.First,logistics is a process of“plan,implement,and control.”Of particular importance is the word“a
13、nd”,which suggests that logistics should be involved in all three activities,planning,implementing,controllingnot just one or two.首先，物流是首先，物流是“计划，执行与控制计划，执行与控制”。特别重要的是这个。特别重要的是这个“与与”字，它指出字，它指出物流应该包括所有这三方面物流应该包括所有这三方面计划，执计划，执行和控制行和控制而不仅仅是其中一个或两个而不仅仅是其中一个或两个方面。方面。Topic for Discussion:讨论话题讨论话题n1.Is log
14、istics a new concept?If it is not,do you know anything about the origin and history of logistics?Please share the information you have with your group member.n n2.How much do you know about the literal meaning of logistics?Text Two:Activities in the logistical SystemKey Terms:ndemand forecasting 需求预
15、测需求预测ntransportation 运输运输n warehousing 仓储仓储ninventory management 库存管理库存管理 nmaterial handling 物料搬运物料搬运npackaging 包装包装 ninformation processing 信息处理信息处理nprocurement 采购采购 nproduction planning 生产计划生产计划ncustomer service 客户服务客户服务Logistical activities:Activities include:n demand forecasting,n transportation
16、,nwarehousing,ninventory control,nmaterial handling,npackaging,ninformation processing,nprocurement,nproduction planning,ncustomer service Demand forecastingnDemand forecasting refers to efforts to estimate product demand in a future time period.nQuestion:Why demand forecasting is important for a co
17、mpany?nLook up the answer from your textbookTransportation:nTransportation refer to the physical movement of goods from point of origin to point of consumptionnit involves selection of the transport mode,routing of the shipment,compliance with regulation in the region of the country,and selection of
18、 carriers.nTransportation is often the most costly logistics activityInventory Management nInventory refers to stocks of good that are maintained for a variety of purposes,such as for resale to others,as well as to support manufacturing or assembling processes.Warehousing nWarehousing refers to plac
19、es where inventory can be stored for a particular period of time.nIn the past decades,important changes have occurred with respect to the role of warehousing in contemporary logistics system PackagingnPackaging can have both a marketing(consumer packaging)and logistical(industrial packaging)dimensio
20、n.n Industrial packaging focus on protecting the product while it is being shipped and stored.nToo much packaging increases costs while inadequate protection can result in merchandise damage and,ultimately,customer dissatisfaction.Materials handling nMaterials handling refers to the short-distance m
21、ovement of products within the confines of a facility(e.g.,plant,warehouse).nQuestion:why managers tends to to minimize the number of handling whenever possible.nLook up the answer from your textbookInformation managementnInformation is what links all areas of the logistics system together.nfirms ar
22、e linking their internal logistics information systems with those of their suppliers,customers and other partner.nSuch an open exchange of information can result in faster order placement,quicker delivery,and greater accountability throughout the logistics process.nProcurementnProcurement refers to
23、the raw materials,component parts,and supplies bought from outside organizations to support a companys operation.nProduction planning nIt can be concluded under logistics because manufacturing need component and raw materials in order to mike finished goods that are,in turn,demanded by a customer.Cu
24、stomer servicenCustomer service involves making sure that the right person receive the right product with the right quantity at the right place at the right time in the right condition at the right cost.Noten1.Inventory refers to stocks of good that are maintained for a variety of purposes,such as f
25、or resale to others,as well as to support manufacturing or assembling processes.存货指的是为不同目的而保留的储存货物，例如要转卖给他人的货物，用于支持生产或组装过程的货物。A variety of 种种，若干。n2.Warehousing refers to places where inventory can be stored for a particular period of time.In the past decades,important changes have occurred with resp
26、ect to the role of warehousing in contemporary logistics system.仓库指的是一段时间内用来存储存货的地方。在过去的十年中，仓储在现代物流系统中的角色发生了重要的变化。With respect to 关于，至于。n3.Packaging can have both a marketing(consumer packaging)and logistical(industrial packaging)dimension.包装包括营销包装（消费包装）和物流包装（工业包装）两种类型。n4.Materials handling refers t
27、o the short-distance movement of products within the confines of a facility(e.g.,plant,warehouse).物资搬运指的是产品在同一设施（如工厂，仓库）内的短距离移动。n5.Procurement refers to the raw materials,component parts,and supplies bought from outside organizations to support a companys operation.采购是指从公司外部购买原材料，零部件以支持公司的运作。n6.Cust
28、omer service involves making sure that the right person receive the right product with the right quantity at the right place at the right time in the right condition at the right cost.客户服务包括要以恰当的成本使恰当的客户在恰当的时间，恰当的地点以恰当的状况和恰当的价格收到他想要的（恰当的）产品。这7个恰当“rights”就是物流服务的核心理念，他和CSCMP所定义的物流的目的，任务是吻合的，只是关注的角度不同，
29、因此也有学者用这7个“恰当”来定义“物流”这个概念。Exercises:Please translate the following English sentences into Chinesen1)For example,if a company promises that all orders will be shipped within 24 hours of receipt,what percentage of orders are actually shipped within 24 hours of receipt?n2)Transportation refer to the ph
30、ysical movement of goods from point of origin to point of consumption,it involves selection of the transport mode,routing of the shipment,compliance with regulation in the region of the country,and selection of carriers.n3)To achieve good inventory management,logisticians need to balance the cost of
31、 maintaining additional products on hand against the risk of not having those items when the customer wants them.n4)Such an open exchange of information can result in faster order placement,quicker delivery,and greater accountability throughout the logistics process.n5)We should keep in mind that on
32、e logistics system does not fit all companies.The number of activities in a logistics system can vary from company to company.Debate Propositions:n1.According to the definition given by CSCMP,the purpose of logistics is to meet customer requirements.But how about the companys need and benefit?If we
33、always focus on making the customers happy,the companys profit might drop.What is your idea about this dilemma(进退两难的局面,困难的选择)?n2.Some people think logistical professionals should get higher salary,do you agree?n方式方式n课堂讲授课堂讲授n课堂讨论课堂讨论n考核与成绩考核与成绩n平时成绩平时成绩20；期末考试；期末考试80n考核方式：考核方式：平时作业平时作业+期末闭卷考试期末闭卷考试C
34、hapter one Overview of Logistics Text 1:Logistics:what it is Text 2:Activities in the logistical SystemSupplementary reading:Career in Logistics Learning objectivenTo understand the definition of logistics nTo learn the activities in logistics systemnTo know about logistics career n Text One:Logisti
35、cs:what it is nKey terms nLogistics 物流物流 ndefinition of logistics 物流的定义物流的定义nCouncil of Logistics Management(CLM)物流管理物流管理nflow and storage of goods 物品的流动和存储物品的流动和存储nplan,implement and control 计划，实行和控制计划，实行和控制ncustomer requirements 客户需求客户需求what is logistics?nDefinition provided by CSCM(Council of Sup
36、ply Chain Management Professionals)nlogistics is the process of planning,implementing and controlling the efficient,effective flow and storage of goods,services and related information from point of origin to point of consumption for the purpose of meeting customer requirements.Analysis of logistics
37、 definition nlogistics is a process of“plan,implement,and control.”nThat meanslogistics should be involved in all three activities,planning,implementing,controllingnot just one or two Analysis of logistics definition(cont)nDefinition also refers to“efficient and effective flow and storage”.nQuestion
38、:what is the differences between these two words“efficient”and“effective”?Analysis of logistics definition(cont)nThe definition also indicates that logistics involves the flow and storage of“goods,services,and related information.”nThat means-logistics is as much about the flow and storage of inform
39、ation as it is about the flow and storage of goods.nAdvances in information technology make it increasingly easyand less costlyfor companies to obtain important information to make logistical decision.Analysis of logistics definition(cont)nFinally,the definition indicates that the purpose of logisti
40、cs is to meet customer requirements.nThis implies that logistics strategies and plans should be based upon customer wants and needs.Notes:n1.Logistics is a hot topic in China and the whole world.Although it is anything but a newborn baby,lots of people still have limited awareness of,and knowledge a
41、bout logistics.物流是一个中国乃至全世界的热门话题。物流是一个中国乃至全世界的热门话题。虽然它已经不是一个新生事物了，但是不少人对虽然它已经不是一个新生事物了，但是不少人对物流的认识仍然有限。物流的认识仍然有限。nbe aware of something：意识到：意识到nExample:John has been aware of having done something wrong.约翰已意识到自己做错约翰已意识到自己做错了事情。了事情。n2.To avoid potential misunderstanding about the meaning of logistics
42、,this book adopts the current definition provided by the Council of Supply Chain Management Professionals(CSCMP)one of the worlds most prominent organizations for logistics professionals.为了避免可能发生的对为了避免可能发生的对物流含义的误解，本书采用美国供应链管理专业物流含义的误解，本书采用美国供应链管理专业协会（前身为美国物流管理协会）目前的定义，协会（前身为美国物流管理协会）目前的定义，该协会是全世界物流
43、专业领域中最著名的组织。该协会是全世界物流专业领域中最著名的组织。nto avoid something(doing something)避免，避免，避开避开nExample:She tried to avoid answering my questions.她试图避而不答我的问题。她试图避而不答我的问题。n3.Logistics is the process of planning,implementing and controlling the efficient,effective flow and storage of goods,services and related inform
44、ation from point of origin to point of consumption for the purpose of meeting customer requirements.物流是计划物流是计划实施和控制商品的快速、高效流动和储存，以及实施和控制商品的快速、高效流动和储存，以及从源头到消费的服务和信息的全过程，以满足客从源头到消费的服务和信息的全过程，以满足客户的需求。户的需求。n这里我们要注意这里我们要注意efficient and effective这两个词这两个词的区别：的区别：nEfficient指的是效率高的指的是效率高的,有能力的，而有能力的，而effec
45、tive 强调的是有效的，有影响的。强调的是有效的，有影响的。n4.First,logistics is a process of“plan,implement,and control.”Of particular importance is the word“and”,which suggests that logistics should be involved in all three activities,planning,implementing,controllingnot just one or two.首先，物流是首先，物流是“计划，执行与控制计划，执行与控制”。特别重要的是这
46、个。特别重要的是这个“与与”字，它指出字，它指出物流应该包括所有这三方面物流应该包括所有这三方面计划，执计划，执行和控制行和控制而不仅仅是其中一个或两个而不仅仅是其中一个或两个方面。方面。Topic for Discussion:讨论话题讨论话题n1.Is logistics a new concept?If it is not,do you know anything about the origin and history of logistics?Please share the information you have with your group member.n n2.How m
47、uch do you know about the literal meaning of logistics?Text Two:Activities in the logistical SystemKey Terms:ndemand forecasting 需求预测需求预测ntransportation 运输运输n warehousing 仓储仓储ninventory management 库存管理库存管理 nmaterial handling 物料搬运物料搬运npackaging 包装包装 ninformation processing 信息处理信息处理nprocurement 采购采购 n
48、production planning 生产计划生产计划ncustomer service 客户服务客户服务Logistical activities:Activities include:n demand forecasting,n transportation,nwarehousing,ninventory control,nmaterial handling,npackaging,ninformation processing,nprocurement,nproduction planning,ncustomer service Demand forecastingnDemand for
49、ecasting refers to efforts to estimate product demand in a future time period.nQuestion:Why demand forecasting is important for a company?nLook up the answer from your textbookTransportation:nTransportation refer to the physical movement of goods from point of origin to point of consumptionnit invol
50、ves selection of the transport mode,routing of the shipment,compliance with regulation in the region of the country,and selection of carriers.nTransportation is often the most costly logistics activityInventory Management nInventory refers to stocks of good that are maintained for a variety of purpo