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1、Business English Correspondence 外贸英语函电外贸英语函电课程简介课程简介学习课程的目的课程的性质、特点课程学习方法考试方法教材的简单介绍上课要求上课要求必须带书保持教室卫生保持课堂纪律尽量不迟到早退不能上课要请假Chapter One Layout of a Business LetterObjectivesWarming-up QuestionsLayout of a Business LetterFormat of a Business LetterAddressing the envelopeE-mailExercisesWarming-up Questi
2、onsNamethewaysofcommunicationyouknowWhatisthestructureofanEnglishletter?ReturnWays of communicationTelephoneFaxE-mailLetterTelegramTelexReturn1.信头2.日期3.封内地址4.称呼5.正文6.结尾敬语7.签名Seven Basic PartsReturnLayout of a Business Letter 1.信头 letter Head2.日期 Date3.封内地址 Inside Address4.称呼 Salutation5.正文 Body6.结尾敬
3、语 Complimentary Close7.签名 Signature8.事由 Subject9.附件 Enclosurea 参考号 Ref.No.b 经办人 Attention Linec 抄送 Carton CopyReturnLayout of a Business LetterLetterheadGenerally,aletterheadwillincludethecompanylogo,companysname,address,telephonenumber,faxnumberandemailaddress,andthewebaddressifavailable.Inside Add
4、ressAlwaysincludetherecipientsname,addressandpostalcode.Addjobtitleifappropriate.ReturnLayout of a Business LetterDate02/01/032002年1月3日2003年2月1日2003年1月2日ChinesewayAmericanwayBritishwayToavoidconfusion,itisacommonpracticetowritemonthsinwords.ReturnLayout of a Business LetterSalutationIfunsuretowhomyo
5、ushouldaddressaletter,youshouldusethefollowingsalutations:Dear Sir or Madam,Whenaddressingagroupofpeople,useoneofthefollowingsalutations:Ladies and Gentlemen:Dear Sirs or Madams,Gentlemen:/Dear Sirs,(ifallthereadersaremale)Ladies:/Dear Madams,(ifallthereadersarefemale)ReturnLayout of a Business Lett
6、er Body of a letterThebodyofabusinesslettertypicallyhasthreeparagraphs:1.introductoryparagraph2.oneormorebodyparagraphs3.concludingparagraph ReturnLayout of a Business LetterComplimentary CloseYoursfaithfully,(Faithfullyyours,)Yourssincerely,(Yoursverysincerely,)Yourstruly,(VeryTrulyYours,)Capitaliz
7、eonlythefirstwordinthecomplimentaryclose,andfollowallphraseswithacomma.ReturnLayout of a Business LetterSignatureCompanysnameYoursignaturetypedsignature(jobtitle)ELECTRONICS LTD.Harold JonesHaroldJonesmanagerReturnFormat of a Business Letter一一 缩缩行行式式(Indented format)封内地址和其他需要分行的地方的后一行,都比前一行缩进二格或三格。信
8、的正文,每一段的开始一行都缩进若干格。Format of a Business Letter二二 平平 头头 式式(Block format)每一行都是从左边开始取齐,成一垂直线。Format of a Business Letter三三 混合式混合式(Semi-blocked format)前两种格式的混合体。信的正文部分采用平头式，作者的地址、日期、结尾敬语及签名采用缩行式。ReturnAddressing the Envelope ReturnElectric MailElectric Mail Whenwritinge-mail,youcanusethesamewritingtechn
9、iquesyouwoulduseforaletter.YoushouldnotuseaninsideaddresssincetheformatisamemorandumwithTO:,FROM:,DATE:,andSUBJECT:alreadystated.Sowebeginwithsalutationwhenwritinge-mails.Electric MailTheelectronicmailboxshouldbecheckedatleastonceadayandresponsesshouldbeprompt,preferablywithin24hours.Remember to fil
10、l in the SUBJECT or your mail may be deleted as a junk mail.ReturnExercisesFill in the blanks with the parts they represent Match the following words with their Chinese meanings Translate the following job titles Arrange the following in proper form as they should be set out a letter Write out the e
11、ntire words of the abbreviations of street addressesReturnExercises1.信头 letter Head2.日期 Date3.封内地址 Inside Address4.称呼 Salutation5.正文 Body6.结尾敬语 Complimentary Close7.签名 Signature8.事由 Subject9.附件 Enclosurea 参考号 Ref.No.b 经办人 Attention Linec 抄送 Carton CopyReturnExercises1.ByAirmailA亲收2.ExpressDeliveryB急
12、件3.Registered;RecordedC密件4.UrgentD快件5.ConfidentialE私人信件6.PersonalF挂号7.PrivateG航空1.G2.D3.F4.B5.C6.A7.ETranslate the following job titles:1.副总经理2.销售代表3.销售员4.总经理5.厂长 6.采购人员1.DeputyGeneralManager2.2.SalesRepresentative3.3.Salesperson4.4.GeneralManager/President5.5.Plant/FactoryManager6.6.Purchasingstaff
13、Translate the following job titles:7.RegionalManger8.SalesManager9.Clerk/Receptionist10.CEO(ChiefExecutiveOfficer)11.BoardofDirectors7.地区经理8.销售部经理9.职员/接待员10.首席执行官11.董事会Return(1)Seller:RoyalGrosvenorPorcelainCompanyLtd.Address:GrosvenorHouse,RenfrewRoad,OakleyStaffordshireOA79AHTel:(743069)60591/2/3(
14、2)Buyer:TheColourfloorCo.Ltd.Address:238WiltonRoad,AxminsterAXzAS(3)Date:March5,2004(4)Subject:china(5)Themessage:-TheletteriswrittenbythesellerUse the Block StyleReturnSt.Apt.Rd.P.O.BoxAve.Ct.Dr.Sq.N.La.S.W.Write out the entire words of the abbreviations of street addresses1.street2.road3.avenue4.city5.square6.lane7.apartment8.postofficebox9.drive10.north11.southwestReturn