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1、IT StrategyFebruary 24,2000Case Study of a Recent Client ExperienceRob Trollinger,Principal,DallasChris Wisler,Manager,AlexandriaKimberly Brown,Associate,AlexandriaA.T.Kearney1/8510Color/2Todays discussion uBackground of CompanyuCompany IT OverviewuCause for ActionuIT Strategy ApproachuApplication A
2、rchitectureuTechnical ArchitectureuEstablish the IT Program OfficeuOrganizational Effectiveness and IT AlignmentuSummaryA.T.Kearney1/8510Color/3Background of companyA.T.Kearney1/8510Color/4uBegan in 1909 as a partnership between an innovative chemist and a businessmanuPioneering work in leather tann
3、ing uBest known for expertise in acrylic chemistry uEssential component to detergents,diapers,cell phones,industrial coatings,and more u50 manufacturing,research,and technical facilities worldwide uSales in 100 countries,totaling$4 billion annuallyCompany ACompany BCompany A announced their intended
4、 merger with Company B in 1999u1848,founding uLargest and most recognized business for a particular consumer productuMajor supplier of basic inorganic chemicals derived from saltuEssential ingredients in CDs,newspapers,magnetic tapes,sports equipment,and moreu36 mining and processing facilities,68 c
5、hemical manufacturing,research,and technical facilities worldwideuSales total$2.5 billion annuallyA.T.Kearney1/8510Color/5Drive the short-term valueExceed the markets expectationsIntegrate the Organizations as Seamlessly as PossibleuDevelop and communicate a shared strategic agenda uDefine organizat
6、ion structures,key business processes and technology platform/architectureuSelect leaders and staff positionsuDevelop metrics and budgetsuIntegrate the businessIntegrate day-to-day operations Position for the future growthAchieve Business Value Goals as Quickly as PossibleuAchieve$200 million of sav
7、ings within 12-18 months(running rate by 2001)Ensure customer retentionCorporate Center rationalizationAdministrative overhead reductionSourcing/Procurement savings Product line and operations rationalizationManufacturing productivity and supply chain improvementsReduction in technology costs The fo
8、cus of the integration was to quickly achieve operational synergies while combining the organizations to support top line revenue growthA.T.Kearney was asked to structure,drive and manage the entire integration process for what would become one of the largest specialty chemical companiesA.T.Kearney1
9、/8510Color/6Latin America and Asia-Pacific Region Operations:10%ofsales20manufacturingfacilities10distributionsitesNorth American Region Operations60%ofsales60manufacturingfacilities230distributionsites(1)While the potential source of the synergies were somewhat clear,smooth and timely integration o
10、f the two companies was less assuredChallengesuSome manufacturing processes and technologies were incompatible between the two companiesuCombining two companies with both direct product overlap uAcquiring company was more of a“intermediates producer”and the acquired company was more of a“formulator”
11、uSignificant facilities consolidation opportunitiesuDistribution consolidation and improvement required changing the business model and the mindsetStandard lead timesStandard service levelsuSignificant customer overlapuSignificant EH&S issues needed to be addressed,competing away scarce capital reso
12、urcesEuropean Region Operations:30%ofsales40manufacturingfacilities60distributionsitesA.T.Kearney1/8510Color/7After an accelerated integration program,the merger was deemed a success by the CEO as well as the analyst communityu“By the end of 3Q,the new company had achieved cost reductions of$100MM o
13、n an annualized basis,three months ahead of schedule.”Morgan Stanley Dean Witteru“Already,the company has achieved a$100MM annual run rate in cost savings ahead of schedule”Janney Montgomery Scottu“The integration process is running smoothly and in fact better than expected achieving a$100 MM lower
14、run rate”J.P.Morgan Securitiesu“The integration efforts continue to track ahead of plan”Deutsche Banc Alex Brownu“Considering the steep increase in raw material costs,the new company was able to meet expectations with its rapid integration of the acquired companys operations”Brown Brothers Harriman
15、A.T.Kearney1/8510Color/8PerspectiveExternal FocusInternal FocusIncrementalTransformingValue Creation(P/E Ratio)New Business ModelNew SegmentsNew TechnologiesAcquisitionsShare GainTechnology ImprovementGeographic ExpansionPortfolio ManagementWork RedesignSupply ChainOperating Excellence2-3%Sales Grow
16、th4-5%Sales Growth6-8%Sales GrowthFollowing the integration,the CEOs Agenda is to double the rate of growth while maintaining high levels of profitabilityCost improvement,customer service and retention and e-business have been identified as key areas of focusA.T.Kearney1/8510Color/9uRapid assimilati
17、on of acquisitions with limited additional financial staffuGlobal shared servicesuIT provides a strategic advantage in support of growth initiativesTarget CapabilitiesuGlobal processes and metricsuInterim information on sales,profitability and cost of operationuAutomation of routine processes and tr
18、ansactionsuFinancial staff is aligned with the businessuContinuous launch of service offerings that cannot be easily matched by competitorsuQuality built into an automated processes uHumans manage the relationship not transactionsuIntegrated supply chain network(S&OP process)across multiple enterpri
19、sesuInventory commitment using production,sales and balancesuAbility to reach customers globally without a local presenceGrowth/AgilityStrategic ImperativeCost ImprovementCustomer Service&Retentione-BusinessNewCos business strategy will place additional demands on the entire organizationA.T.Kearney1
20、/8510Color/10Company IT OverviewA.T.Kearney1/8510Color/11Finance/Back OfficeDemand PlanningSupply Chain&Customer ServiceHuman ResourcesClient/Server(Windows NT or Unix)High-level ProcessesIntegratorSAPISGeneral LedgerOrder History(Focus DB)Transportation ManagementRailmaxManufacturingPlanningTranspo
21、rt SafetyOrderingTeserac(HR)InfiniumHRFinancial ReportingOther HR/Payroll SystemsManufacturingQuality SystemsCurrent transactional systems are complex,reside on multiple platforms and are integrated through a network of interfacesAS/400MainframeA.T.Kearney1/8510Color/12Intrinsic manual processes res
22、ult in a high cost effort that cannot support the speed of todays e-business environmentGrowth/AgilityStrategic ImperativeuLack of automation prohibits additional workforce leverageuSystems are running out of physical capacityuIncremental improvement mindset limits strategic developmentObserved Key
23、ThemeCost ImprovementCustomer Service and Retentione-BusinessuFocus is on reconciling balances and correcting errors and not root cause error preventionuProcesses(especially billing)are manually intensiveuGlobal processes are desirable but difficult to implement consistently uTransaction systems are
24、 becoming increasingly difficult to maintainuSpecial customer requirements and services(e.g.SOMI)are implemented but at a relatively high cost uInspection of errors protects/masks the customer from errors inherent in the systemuManual intervention presents a barrieruBusiness information is not easil
25、y assimilateduQuality of global customer information is suspectA.T.Kearney1/8510Color/13Roughly 72%of the IT budget is spent on maintaining current service levels and infrastructureTo maximize business value,we need to shift the spending from maintenance to business development and long term IT supp
26、ort and infrastructurePercent of IT Spending by CategoryIT Support&Infrastructure2%Maintenance72%Business Development19%Non-discretionary7%A.T.Kearney1/8510Color/14FunctionsCurrentLimited Point Source SolutionsPoint Source Best of Breed SuiteorLegacy SystemsProposedA future vision of the enterprise
27、architecture must seamlessly and efficiently integrate core business processes in an e-business environmentEvolving Strategy:AIM,MicrosoftIBM AS/400,NT,?CompaqCompaqDigital,IP,ExchangeSAPJDEPeopleSoftStandardized,Low Cost,Mixed after mergerOracleProcesses of Strategic Value and Competitive Advantage
28、Operations and Transaction Processes(Low Cost)InfrastructureData,MiddlewarePlanningISMOptimizationCRMHR/PayrollMainframeMid-range,Client/ServerDesktopsLaptopsVoice/Data,Networks,EmailApp.InterfaceData Mgmt Customer Facing e-Business SolutionsPRISM/Supply Chain SystemsProcurement LogisticsManufacturi
29、ng OperationsOrderBillingA/RA/PG/LReportingMiddlewareA.T.Kearney1/8510Color/15Cause for ActionA.T.Kearney1/8510Color/16Information Technology StrategyuExploitation of current product&customer base through geographic expansion,new services&cross sellinguExtension of the traditional supply chain beyon
30、d current customer and supplier baseuFormation of partnerships and alliancesuAdoption of new value chain models exploiting todays technologyuGlobal management and measurement processesuContinuous cost improvementPossible Business Unit ResponseAcquisitionsShared ServicesGlobalizatione-BusinessContinu
31、ed industry consolidationSupply Chain Value NetsBusiness Model RevolutionPace of Technology ChangeKey Business Change DriversInformation technology must reinvent itself to develop capabilities that deliver substantial business value at the pace of todays business environmentAlign and SupportAn updat
32、ed IT strategy is necessary to align the organization and its service offerings to business unit requirements and operating modelsA.T.Kearney1/8510Color/17Corporate AgendaIT Strategy Alignment68%Revenue Growth11%Return on Net AssetsuAssume leadership role in design&implementation of customer enabled
33、 processes to promote scalabilityuLeverage e-business technologiesuDevelop data mining techniques to leverage customer information leading to increased sales uInstitute a program management approachProfitable&Sustainable GrowthOperational ExcellencePost-Merger IntegrationuContinuous design of new pr
34、ocesses and service offerings to promote customer intimacy and service excellenceuImplement low cost high availability infrastructureuSimplify company and customer compliance with regulationsuContinue migration to Company As applicationsuRapid deployment of new processes and technologies to enable c
35、ost initiatives uRapid application development and deploymentE-business strategyCorporate ObjectivesLinking the strategy to the CEO agenda reinforces ITs commitment to be a high value service partnerA.T.Kearney1/8510Color/18Business StrategyIT StrategyBusiness MissionScopeCompetenciesGovernanceIT Mi
36、ssionArchitectureCompetenciesGovernanceAlignmentuAlign the IT organization to meet business unit requirements of the new CompanyuDevelop and communicate the application and technical architecture directionuReplace the current technical“roadmap”with a comprehensive and specific deployment flight plan
37、 depicting timing for replacing applications and technologies and implementing process/service changes uImplement a program management process to determine IT investment priorities&set IT directionThe IT strategy aligns with business strategies to define matching priorities,complementary capabilitie
38、s,and compatible organization dynamics IT Strategy OutcomesA.T.Kearney1/8510Color/19IT Strategy ApproachA.T.Kearney1/8510Color/20The IT Strategy is comprised of an IT vision,strategy and deployment plan that will enable rapid delivery of cost effective IT products and servicesGap to CloseCompe-tenci
39、esArchi-tectureGover-nanceIT-Future StateCompe-tenciesArchi-tectureGover-nanceDeployment PlanCompe-tenciesArchi-tectureGover-nanceBusiness StrategyStrategy Development ProcessIT Strategy DeliverableSynthesesIT StrategyIT VisionCore CompetenciesApplication&Tech.Architecture DirectionSelf Funding Inve
40、stment PlanGovernance ProcessesDeployment Strategy and TimingFilter/PrioritizeuCorporate StrategyuBusiness Unit StrategiesuBoundaries from Executive CouncilA new CIO was brought in to champion the effort while becoming the IT Change AgentIT-Current StateA.T.Kearney1/8510Color/21A set of guiding prin
41、ciples will allow us to“rethink”the current way of doing business as we progress our strategy development processuThe applications and technical infrastructure must be aligned with business strategies and create substantial shareholder valueIT will focus its energy on competencies that are results d
42、riven and add significant business valueOur goal should be to deliver project results in half the time and half the cost(time to market is essential)IT budget will be owned and driven by the business for discretionary projectsuThe organization will adopt a virtual and collaborative approach to addre
43、ss business problemsuThe future state will drive our strategy design;how we do things today may influence our future but there are no sacred cowsuWe must provide significant growth opportunities for our people to attract and retain a highly skilled and motivated staffuWe will share clear,unified com
44、munications at every level led by IT Leadership TeamA.T.Kearney1/8510Color/22Four parallel workstreams will contribute to development of the IT vision,strategy and deployment planOrganizational Effectiveness and IT AlignmentEstablish the IT Program OfficeApplication ArchitectureTechnical Architectur
45、euHow should the organization be aligned to the businesses?uWhat competencies should be developed to meet the challenges of todays business climate?uWhat specific application suite will best meet transaction processing requirements?uWhat platform(s)is most effective for the chosen application suite?
46、uHow should we support the companys e-business requirements?uWhat process is required to prioritize and manage the IT portfolio?uHow should IT best involve senior management and the broader organization in the IT process?IT Strategy ProjectA.T.Kearney1/8510Color/23Application ArchitectureA.T.Kearney
47、1/8510Color/24The applications architecture will result in an ERP“backbone”vendor selection and provide guidance and direction for all other applicationsAll ApplicationsCustomersSuppliersPackageselectedImpactassessmentDirection/valuepropositionDefineNeedsOverallguidingprinciples/rulesapplyTechnicalD
48、ecisionSupportCustomer Relationship ManagementEnterprise Resource Planning(ERP)Supply ChainCollaborativeComputing A.T.Kearney1/8510Color/25uApplication OptionsVendor1Vendor2Vendor3Vendor4Vendor5Vendor6uTechnical OptionsuDatabasex,y,zuOpSystemuComputeruConsensuswithteamuPublishapplicationarchitecture
49、solutionsetuPublishimpactanalysisAlternativesDecision/ResultThe application architecture team is following a structured analysis process that test vendor solutions against our decision criteriaEvaluation Criteria1Hypotheses/Criteria Test Questions2Analysis“Leverage/Synergy”3Evaluation and Decision M
50、aking4uCompileevaluationcriteriauDefine“mustmeet”criteriauAssigncriteriaweightingsuDeveloptestquestionsandhypothesesuPerformoptionanalysisuDevelopdecisiontreeuDevelopfactbasetotesthypothesesuEvaluateresultsagainstcriteriaanddecisionframeworksuAgreedecisionProject Stage GatesKey Project Check PointsA