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1、Business Writing 2010-2011 2nd termLecturer:Dr.YANG Wenhui E-mail:Session 1 IntroductionObjectives of the courseAcquaint you with basic knowledge in business and trade.Familiarize yourself with the layout,format,language(correct and concise)Comprehensive coverage of different stages in business writ
2、ing(establishing business relations,enquiries and replies,quotations,sales letters,firms offers&counter offers,orders,acceptance and rejections,sales confirmation and purchase contract,payment,transport and insurance,complaint,claim and settlement,telex&fax,electronic commerce&e-mail,letter of inten
3、t,agreements and contracts,invitations for bids,bid,notice of award&advertisements)Throughout the course,introduction and practice are emphasized.A comprehensive picture in business writing.Specific purposesBe able to translate and write business English correspondenceE.g.:Enquiry and reply,offer an
4、d counter offer,order and its fulfillment,payment terms,insurance,transportation,claims and their settlementsBe able to interpret the writing motives and purposesWritingHave good ideasFluent and clearStructure/logic patternInformation/materialNatural language with language errors1%Some examples abou
5、t its languageuBusiness terms:see page 330-342 /p130-132uSentence patterns:politeness,properness,and accurate grammar uWriting structure:different writing purposes and communicative goals描写经济贸易上升趋势的词和短语 an increase/to increasea rise/to risean upward movement/to go upa jump/to jumpa peak/to reach a p
6、eak/to peaka recovery/to recovera growth/to growa leap/to leapa surge/to surge 描写经济贸易下降趋势的常用词和短语a decrease/to decreasea fall/to falla drop/to dropa downward movement/to go downa low point/to reach a low pointa fall off/to fall offa slump/to slumpa decline/to declinea collapse/to collapsea cut/to cut
7、a leveling off/to level off Examples of terms:import duty 进口税2、firm price 价格坚挺3、commercial banks商业银行4、economic recession经济衰退5、conglomerate跨行业公司6、disposable income可支配收入7、United Nations Conference on Trade and Development联合国贸易和发展会议8、net worth净值9、futures market期货市场10、sluggish demand需求不振 Students respon
8、sibilities and course policiesuPreview uAttend lectures on timeuDo homeworkuBe alert to examples from your own experience.Your observations will bring the course material to life and your willingness to share them with the class is appreciated.ExamsExams will cover the writings emphasized in classTh
9、e PowerPoint will provide a summary of what is coveredItems:questions,terms,translation,writing,etc.Actively participate in various in-class activities,such as group discussion,writing or role-play etc.Your good performance in class will help you get 15%of the total marks of the course.Be aware of t
10、hat your full attendance and excellent completion of the teachers assignments will account for 15%of the total marks of the course.Cooperate with your peers,as well as with your instructor Always strive for the best outcome of any learning activity.nNot all readers lead,but all leaders read.nIgnorance can be fixed while stupidity is forever.nPractice makes perfect.However,If you miss the lectures for three times,you cannot take the examsIf you fail to hand in your homework,you will lose 5%for each assignment Assessment:In-class performance 20%Homework 30%Final exam:50%