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1、BOOK Unit 9 AdvertisementMatch the words and mercialA.small sheet of paper on which advertising matter is printed and given out to many peopleG.principal;importantC.things bought in a shop and put to use B.short for advertisementE.advertising or other activity intended to increase the sales of a pro
2、ductF.an advertisement on television or radioD.Useful,something likely to bring successUnit 9 advertisingGood to the last drop 滴滴香浓，意犹未尽。滴滴香浓，意犹未尽。Obey your thirst 服从你的渴望。服从你的渴望。Lets enjoy some advertisements Unit 9 advertisingStartAhead.Unit 9 advertisingBiggerthanbigger.Unit 9 advertisingUnit 9 ad
3、vertisingAnswer the question Do you like something because of the advertisement?Unit 9 advertising Read the text quickly and then answer the following questions.1.Whats advertising?2.Whats an ad used for?3.How many ways of advertising are there in the text?4.What are the advantages of advertisement?
4、Unit 9 advertising1.Whats advertising?Advertising is an important way of promotion in commercial business.2.Whats an ad used for?Ads are used to send commercial information about some commodities or services to the public.Unit 9 advertising3.How many ways of advertising?Sending brochures,flyers or m
5、ails,showing posters or newspaper ads,TV or the Internet commercials and so on.4.What are the advantages of advertisement?Advertisements can contain much information,consumers can change their attitudes toward some products and services.Unit 9 advertisingRead the text carefully and discuss the main
6、idea of each paragraph in groups.Unit 9 advertisingPart IPart IStructure5 56 67 7(12)Topic:Introductions of advertisementTopic:Introductions of advertisementPart IIPart IIWays to advertisingWays to advertisingPart IIIPart III Summary(the right way to understand ads)(the right way to understand ads)3
7、 34 4The definition of advertisementTwo examples of advertisement1 12 2(36)The ways to advertise Advertising by brochures and newspapersAdvertising by postersAdvertising by TV.Unit 9 advertisingAsk the students to read loudly by themselves and finish the exercises in reading comprehension by discuss
8、ing in the group.Unit 9 advertising1.Brochures can contain a great deal of information if_2.Most adults read newspapers,so putting ads in newspapers is_3.Many people still listen to the radio,for example,when_4.TV commercials are usually .But it is said that ads on TV have a very good effect because
9、5.We all know that some ads to mislead us.6.So,it is necessary that we make sure in the ads.Exercises in reading comprehensionExercises in reading comprehensionUnit 9 advertising2.With the help of the sentences to retell the text.Advertisements are used toBrochures can contain a great deal of inform
10、ation ifMost adults read newspapers,so putting ads in newspapers isMany people still listen to the radio,for example,when send commercial information about some commodities or services to the public.designed well.a common way of advertising.they are in taxies or in their own cars.Unit 9 advertisingT
11、V commercials are usually But it is said that ads on TV have a very good effect becauseAds can more or less makeWe all know that some adsSometimes some famous persons appear in ads to tellSo,it is necessary that we make surevery expensive.it is becoming more and more popular.consumers change their a
12、ttitudes toward some products or services.give false information to mislead us.how wonderful a product is.In fact,what they is just to make us pay more money.what is real and what is false in ads.2.Give a slogan for our class!Unit 9 advertising1.Look at the advertisements and 1.Look at the advertisements and understand them.understand them.(1.(1.给妈妈洗脚给妈妈洗脚 2 2 明星虚假代言广告明星虚假代言广告）Step 8Homework(3minutes)2.Modify your QQ signature to make yourself known to others well.Unit 9 advertisingUnit 9 advertising