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1、CompanyLogoInternationalTradeBusinessLetterLogoContentslIntroductionlPrinciplesofBusinessLetterlLayoutofaBusinessLetterlFormatofaBusinessLetter LogoWarm-upquestionslName the ways of communication you knowlWhat is the structure of an English letter?LogoWaysofcommunicationlTelephone lFaxlE-maillLetter
2、lTelegramlTLogoTypesofBusinessLetterslEstablishingBusinessRelations 建立业务关系lenquiry 询盘lOffer 报盘lOrder 订购Payment 支付Packing&Shipment装运Insurance保险Claim索赔LogoTheProcessofInternationalTradeEstablishing relationshipInquiryofferoffereroffereeCounter offerconfirmationDelivering the goodsPayment termsshipment
3、insuranceclaimagencyGeneral agencyexclusive/sole LogoPrinciplesofBusinessLetterslApieceofconversationbypost 建立业务关系，做成生意，发展友谊 简洁、清楚、自然 从对方立场出发l日常英语基础日常英语基础+简明准确的词汇简明准确的词汇+贸易术语贸易术语Logo7CsforBusinessLetterslCourtesy-treating people with respect and concernlConsiderationlCorrectness-grammar,punctuation,
4、spelling,using accurate information(show respect to the receiver of the messages)lConciseness write in the fewest possible words(time is money to the customers)LogolClarity tells the readers exactly what they want and need lConcreteness vivid,specific,action verbs lCompleteness include all the neces
5、sary information and data in the messageE.g.,lYou earn two percent when you pay cash.We will send you the brochure next month.lWe allow 2 percent discount for cash payment.We wont be able to send you the brochure this LogolI避免用词错误：避免用词错误：l例如：例如：AstothesteamerssailingfromHongKongtoSanFrancisco,wehave
6、bimonthlydirectservices.l此处此处bimonthly有歧义：可以是有歧义：可以是twiceamonth或者或者oncetwomonth.故读信者就迷惑了，可以改故读信者就迷惑了，可以改写为：写为：l1.WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.l2.WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.l3.WehaveadirectsailingfromHongKongtoSanFLogoII注意词语所放的位置：注意词语所放的位置：
7、l例如：l1.We shall be able to supply 10 cases of the item only.l2.We shall be able to supply 10 cases only of the item.l前者则有两种商品以上的含义。LogoIII注意句子的结构：注意句子的结构：l例如：l1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.l2.We sent you,by air,5 samples of the goo
8、ds which you requested in your letter of May LogoIV、缩写：缩写：l除了少数国际商业界确认的缩写，如：CIF(Cost,Insurance and Freight),FOB(Free on Board)外，应尽量避免使用缩写，尤其是机构或组织名称，最好写出它的全部字母。LogoV、数字：、数字：l不同国家的人对某些数字的表达方式也不一样。所以，最安全的办法是数字和文字同时使用。例如：$10,572.90(ten thousand five hundred and seventy-five dollars,ninety cents)LogoVI、
9、介词：、介词：l数字前如果要用介词则须十分小心。下列三个例句中，因为介词不同，句子表达的意思也不同。l(1)The price has been increased to$20.价格提高到20美元。l(2)The price has been increased by$20.价格提高了20美元。l(3)The price has been increased from$20.价格从20美元提高。Logo1.信头信头2.日期日期3.封内地址封内地址4.称呼称呼5.正文正文6.结尾敬语结尾敬语7.签名签名SevenBasicPLogoLayoutofaBusinessLetter Letterhe
10、adGenerally,aletterheadwillincludethecompanylogo,companysname,address,telephonenumber,faxnumberandemailaddress,LogoLayoutofaBusinessLetterDate02/01/032002年1月3日2003年2月1日2003年1月2日ChinesewayAmericanwayBritishwayTo avoid confusion,it is a common practice to write months in LogoLayoutofaBusinessLetterIns
11、ideAddress Always include the recipients name,address and postal code.Add job title if appropriate.l公司收信，任何人可拆阅公司收信，任何人可拆阅l公司未知负责人拆阅公司未知负责人拆阅l公司具体负责人拆阅公司具体负责人拆阅l公司拆阅，指定具体负责人处理公司拆阅，指定具体负责人处理 Attention of Mr.*For the attention of Mr.*LogoLayoutofaBusinessLetterSalutationlIfunsuretowhomyoushouldaddress
12、aletter,youshouldusethefollowingsalutations:Dear Sir or Madam,lWhenaddressingagroupofpeople,useoneofthefollowingsalutations:Ladies and Gentlemen:Dear Sirs or Madams,Gentlemen:/Dear Sirs,(ifallthereadersaremale)Ladies:/Dear Madams,(ifallthereadersarefemale)LogoLayoutofaBusinessLetter Body of a letter
13、l The body of a business letter typically has three paragraphs:1.introductory paragraph 2.one or more body paragraphs 3.concluding paragraph LogoLayoutofaBusinessLetterComplimentary CloseYoursfaithfully,(Faithfullyyours,)Yourssincerely,(Yoursverysincerely,)Yourstruly,(VeryTrulyYours,)lCapitalizeonly
14、thefirstwordinthecomplimentaryclose,LogoLayoutofaBusinessLetterSignatureCompanysnameYoursignaturetypedsignature(jobtitle)ELECTRONICS LTD.Harold JonesHaroldJLogol代理人签署 For ElectronicsLTD.Harold Jones (signature)Yours faithfully,ElectronicsLTD.Per Harold Jones (signature)LogoLayoutofaBusinessLetter1.1
15、.信头信头 letter Headletter Head2.2.日期日期 DateDate3.3.封内地址封内地址 Inside AddressInside Address4.4.称呼称呼 SalutationSalutation5.5.正文正文 BodyBody6.6.结尾敬语结尾敬语 Complimentary Close Complimentary Close7.7.签名签名 SignatureSignature8.8.事由事由 SubjectSubject9.9.附件附件 EnclosureEnclosurea a 参考号参考号 Ref.No.Ref.No.b b 经办人经办人 Att
16、ention LineAttention Linec c 抄送抄送 Carbon CopyCarbon Copy LogoTranslatethefollowingjobtitles1.1.副总经理副总经理2.2.销售代表销售代表3.3.销售员销售员4.4.总经理总经理5.5.厂长厂长 6.6.采购人员采购人员7.7.区域经理区域经理8.8.董事会董事会1.Deputy General Manager 2.2.Sales Representative 3.3.Salesperson 4.4.General Manager/President5.5.Plant/Factory Manager 6
17、.6.Purchasing staff7.Regional Manager8.Board of DLogo(1)Seller:RoyalGrosvenorPorcelainCompanyLtd.Address:GrosvenorHouse,RenfrewRoad,OakleyStaffordshireOA79AHTel:(743069)60591/2/3(2)Buyer:TheColourfloorCo.Ltd.Address:238WiltonRoad,AxminsterAXzAS(3)Date:March5,2004(4)Subject:china(5)Themessage:-TheletteriswrittenbythesellerUse the Block S