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1、 Operating managementV VA AN NC CL LCONTENTCONTENT+Introduction -V VA AN NC CL L+Market positioning-V VA AN NC CL L+Operation mode-V VA AN NC CL L+Suggestions-V VA AN NC CL LHAVE YOU SEARCHED IT?HAVE YOU SEARCHED IT?VANCL is everywhereMIRACLE OF VANCLMIRACLE OF VANCL+Management team:original Amazon“
2、+famous senior e-commerce+traditional clothing industry elite.+The rapid growth:2007 October,choose clothing brand online sales business model.2009 May was recognized as national high-tech enterprises.Now VANCL has one of Chinas online B2C domain income scale top 2011 V VA AN NC CL L becomes a Liste
3、d company+Abundant capital:Huge investment in its initial operation in the early 10 months.+Development:In 2009,30.87billion RMB+81.5%growth.In the independent sales apparel B2C web site,VANCL with 28.4%market share ranked No.1.VANCL WITH 28.4%RANKED VANCL WITH 28.4%RANKED NO.1NO.1VANCL BRAND POSITI
4、ONINGVANCL BRAND POSITIONING+Internet lifestyle brands+Simple decent way of life+Quality first+reasonable price+High-quality exquisite life for the Internet emerging groupCore:Advocate a minimalist lifestyle.VANCL TARGET CUSTOMERSVANCL TARGET CUSTOMERS1.White collars especially man A large number of
5、 standardized production and supply.Only with appropriate reference standards.2.NEW ATTRACTIONSYOUNG 2.NEW ATTRACTIONSYOUNG BEAUTIES.BEAUTIES.+V+Focus on fashion online supplies MIOOKMIOOK COSMETICS FOR YOUNG COSMETICS FOR YOUNG BEAUTIESBEAUTIESOPERATION MODE OF OPERATION MODE OF V VA AN NC CL LOM M
6、ODEOM MODEMARKETING MODEMARKETING MODE 4p=product+price+place+promotion1.Internet and search engine advertising 2.Search engine optimization3.Blog or mailbox marketing4.Website marketing alliance5.Commonweal marketing6.Cross marketing OM MODE FOR OM MODE FOR MARKETING MARKETING MODEMODE2007.10凡客诚品成立
7、建立网上销售商城迅雷软件广告搜索引擎竞价各大门户广告广告联盟广告CPM建立网站联盟CPS广告联盟广告CPS品牌销售CPMACTIVITIES TO ATTRACT FASHIONSACTIVITIES TO ATTRACT FASHIONSOM MODEOM MODEPAYMENT METHODPAYMENT METHOD货到付款支付货到付款支付在线支付在线支付邮局网汇通汇款邮局网汇通汇款邮局汇款邮局汇款礼品卡、虚拟帐户支付礼品卡、虚拟帐户支付在线支付在线支付快钱网上支付网汇通在线支付财付通支付首信易支付支付宝支付工行在线支付SUGGESTIONSSUGGESTIONS+Pay attention to the delivery time+Strictly control quality and make sure the consistency of the actual and the reality+Improve the after sale service quality+Strategic positioning is not clear+Truly garment industry specialization and provide customers with personalized serviceThanks for listening!