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1、BeforetheclassIwantyoutobeengagedinthematerial.Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass.NotnecessarilythinkingaboutgettingdowneverywordthatIsay.Idlikeyoutotakeactivenotesratherthanpassivenotes.Writedownwhatcanmakeyoufeelorlearnsomething.Betterattention,betterunderstandingofthemate
2、rialifyouareactivelyengaged.Betterattention,betterunderstandingofthematerialifyouareactivelyengaged.Iwantyoutobeengagedinthematerial.Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass.NotnecessarilythinkingaboutgettingdowneverywordthatIsay.Idlikeyoutotakeactivenotesratherthanpassivenotes.Wr
3、itedownwhatcanmakeyoufeelorlearnsomething.U5P2Reading课件课件Wordsandexpressionsreviewbillboardcasualgarmentturnintoadvertiseradvertinformassociationn.(户外户外)布告板布告板;广告牌广告牌adj.偶然的偶然的;随意的随意的;临时临时的的n.衣服衣服;外衣外衣(使使)变成变成n.登广告者登广告者;广告客户广告客户n.=advertisement广告广告vt.通知通知;告诉告诉n.协会协会;联系联系;关联关联targetfitintobasistechni
4、quelanefeatureconsciencen.目标目标;对象对象;靶子靶子适合适合n.基础基础;根据根据n.技术技术;技巧技巧n.车道车道;行车线行车线n.特征特征;容貌容貌;特色特色;特写特写vi.&vt.以以为特色为特色;特写特写adj.良心良心;道德心道德心Wordsandexpressionsreviewworthycorporationbudgetexpensebroadcastrelyrelyonn.有价值的有价值的;可敬的可敬的n.公司公司;法人法人;社团社团n.预算预算n.费用费用;代价代价n.广播广播;播音播音vt.&vi.广播广播;播送播送;播放播放vi.依赖依赖;信
5、赖信赖依赖依赖;依靠依靠Wordsandexpressionsreviewvisualgenerateresponsestereohavenouseforrefreshadj.看的看的;视觉的视觉的vt.产生产生;发生发生n.回答回答;响应响应;反应反应n.立体声立体声;立体声器材立体声器材不需要不需要;厌恶厌恶;对对.不耐烦不耐烦vt.使使(精神精神)振作振作使恢复使恢复;更新更新WordsandexpressionsreviewLookateachoftheadvertisementsonpages42-43anddiscussthequestionswithapartner.1 What
6、 does the advertisement wantyoutodo?2Howdoesittrytopersuadeyoutodothis?3 Which advertisements do you thinkarethemosteffective?Why?Skimming to get general ideasSkimmingReadingComprehensionIRead the passage quickly and choose the best answer.Whichisfittodescribethispassage?Itisa_.A.narration(记叙文记叙文)B.
7、exposition(说明文说明文)C.prose(散文散文)D.poemCareful reading to solve difficult pointsinformsb.(of/aboutsth.)Pleaseinformusofanychangesofaddress.地址若有变动请随时通知我们。地址若有变动请随时通知我们。1inform通知通知;告诉告诉inform(thatclause)Ihavebeeninformedthatthecouplewillmarrynextyear.我得到消息说他们俩明年结婚。我得到消息说他们俩明年结婚。bewellinformedaboutsth.精通
8、某事；对某事消息灵通精通某事；对某事消息灵通2fitsb./sth.in/into找到时间（见某人、找到时间（见某人、做某事），有足够空间（放）；做某事），有足够空间（放）；fitin(withsb./sth.)合得来；适应。合得来；适应。我尽量午饭后抽时间见你。我尽量午饭后抽时间见你。Illtryandfityouinafterlunch.我得在一个上午安排十次约见。我得在一个上午安排十次约见。Ihadtofittenappointmentsintoonemorning.我们没有地方再摆更多的椅子了。我们没有地方再摆更多的椅子了。Wecantfitinanymorechairs.他过去从未干
9、过这种工作，很难说他他过去从未干过这种工作，很难说他是否会与其他人配合得好。是否会与其他人配合得好。Hesneverdonethistypeofworkbefore;Imnotsurehowhellfitinwiththeotherpeople.哪里有我适合的地方？哪里有我适合的地方？WheredoIfitin?Hisconsciencetroubledhimafterhetookthemoney.他拿走了钱以后，良心不安。他拿走了钱以后，良心不安。Letyourconsciencebeyourguide.让你的良心指引你。让你的良心指引你。3conscience良心良心;道德心道德心4wor
10、thy观察下列句子中观察下列句子中worthy的用法的用法:Hisbehaviorisworthyofbeingpraised.他的行为是值得表扬的。他的行为是值得表扬的。Thefilmisworthytobeseentwice.这部电影值得看两遍。这部电影值得看两遍。点拨点拨worthy为形容词，意为为形容词，意为“有价值有价值的，值得的的，值得的”。联想联想worth常作形容词，常作形容词，“有某种价值有某种价值的，值得的的，值得的”；worthwhile形容词，形容词，“值值得花时间、金钱或精力的得花时间、金钱或精力的”。拓展拓展beworthyofsth.值得（应得）某值得（应得）某事
11、（物）；事（物）；beworthytodo值得值得(配得上配得上)干某事；干某事；beworthyofbeingdone值得被做某事；值得被做某事；beworthytobedone值得被做某事。值得被做某事。同义词同义词worth的常用结构是的常用结构是beworthdoingsth.或或beworthsth.;而而worthwhile可以作定语。可以作定语。如：如：aworthwhilejob值得做的工作值得做的工作翻译下列句子。翻译下列句子。1.Thatisveryworthyofourattention.2.Heisworthytohaveaplaceintheteam.3.Itisnt
12、worththetrouble.4.Theyachievedaveryworthwhileresult.那件事很值得我们注意。那件事很值得我们注意。他配得上成为该队的队员。他配得上成为该队的队员。不值得费那个事。不值得费那个事。他们取得了很有价值的成果。他们取得了很有价值的成果。Theyrelyonthemselvesnow,whichismuchbetter.他们现在依靠自己了，这比以前要好得他们现在依靠自己了，这比以前要好得多。多。Youcantrelyonhimforassistance.你不能指望他的帮助。你不能指望他的帮助。5relyon=dependon依赖；依靠依赖；依靠Ihav
13、enouseforpeoplewhodontmakeaneffort.我讨厌那些不努力的人。我讨厌那些不努力的人。6havenouseforsb.讨厌（或憎恶）讨厌（或憎恶）的人的人havenouseforsth.不需要；用不着不需要；用不着Itisnousedoing做某事没有用处做某事没有用处Itsnouseaskingme.Iknownomorethanyoudo.问我没用问我没用,我知道的不比你多。我知道的不比你多。Idontthinkitsanyusegoinganyfurther.我认为继续下去没有用处。我认为继续下去没有用处。subjectS.主语predicateP.谓语obj
14、ectO.宾语attributeAttri.定语adverbialAdv.状语complementCom.补语predicativePre.表语clauseC.从句Short forms 缩略语缩略语1WehearadvertisementsontheradioandcomeacrossthemontheInternet.我们从广播中听到广告，在网络上看我们从广播中听到广告，在网络上看到广告。到广告。S.V.O.O.V.AdvAdvDifficult sentences analysis2Forexample,adolescentboysaremorelikelytobuycomputerga
15、mesthananyothergroup,soitmakessensetomakecomputergameadsthatappealtothisgroup.比如，青少年比起其他人群更愿意购比如，青少年比起其他人群更愿意购买电脑游戏。因此，针对这个目标群买电脑游戏。因此，针对这个目标群体制作有吸引力的电脑游戏广告才是体制作有吸引力的电脑游戏广告才是有意义的。有意义的。So前后是并列句结构。前后是并列句结构。1.表示对等关系的并列连词有:and,eitheror,neithernor,aswellas,bothand,notonlybutalso2.表示选择关系的并列连词。常用的该类连词有:or,
16、orelse,otherwise,ratherthan,eitheror3.表示转折和对比关系的并列连词。常用的该类连词有:but,while,whereas,yet,however,nevertheless,ontheotherhand,onthecontrary4.表示因果关系的并列连词。常用的该类连词有:so,for,therefore,hence,thus,consequently,accordingly3Theybelievetheseadvertswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentl
17、yreducethenumberofroadaccidents.他们认为这些广告让人们认真思考他他们认为这些广告让人们认真思考他们的驾驶习惯，从而减少交通事故的们的驾驶习惯，从而减少交通事故的数量。数量。believe后面可以补一个that,and引导的是that宾语从句的第二个谓语。way后面省略了that,peoplethinkabouttheirdrivinghabits是定语从句修饰way。先行词为way时,关系代词总是省略。TipsforteacherLet the word fly 板块是帮助学生学板块是帮助学生学习一些一词多义、熟词生义的词汇。习一些一词多义、熟词生义的词汇。通过
18、此环节，学生可以对一些常见词通过此环节，学生可以对一些常见词的用法、意思有一个透彻的了解。的用法、意思有一个透彻的了解。Let the word flyTwoteamswillhavearace.Theteamthatfirstgivethepropermeaningwillgetonepoint.TeamracingReady?v.以以为特色为特色ItsanAustraliancompanywhoselogofeaturesaredkangaroo.Thisisakeyfeatureofoursociety.n.特征特征featuren.特征特征;容貌容貌;特色特色;特写特写vi.&vt.以
19、以为特色为特色;特写特写Hecouldrecallherfeaturesverydistinctly(清楚地清楚地,清晰地清晰地).n.容貌容貌Ourlatestmodelofphonehasseveralnewfeatures.n.特征特征Thelocalnewspaperranafeatureonchildlabor.n.特写特写Thisweeksbroadcastfeaturesareportonvictimsofdomesticviolence.v.特写特写Read the passage again to find the main idea of each part.Part1(P
20、ara1)Part2(Para2)Part3(Paras3-7)Part4(Paras8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Weareexposedtoadsinourdailylife.1)Whatkindofadscanwefind?2)Wheredoadsappear?3)Whyweneedtounderstandhowadvertisingworks?IntroductionWhatisanad?1)D
21、efinition(amessageorannouncementthatintendstoinformorinfluencepeople)2)Means(words,pictures,music,film)3)Advertisers(business,individuals,organizations,associations)Howdoadvertisersmakeeffectiveads?1)Identifythetarget(findoutnecessaryinformationaboutthisgroup)2)Appealtothetarget(hopes,dreams,emotion
22、s,desires)3)Useasuitablemedium(cost,media)Howeffectiveareads?1)whenthereisaneedfortheproduct2)ifthetargetaudienceisexposedtoadsconstantly.Scanning to get detail informationScanningReadingComprehensionIIReadthetextcarefullyandfillintheblankswithproperwords.HowadvertisingworksWhatisanadvertisement?Ana
23、dvertisementisa1_that informs or influencespeople.messageorannouncementHowdoadvertisersmakeeffectiveads?IdentifyyourtargetAdvertisers2_ and find outas much as possibleabout them,which 3_fordecisionsaboutwhattype of advertisingtechniquestousewiththisgroup.identifythetargetgroupformsthebasisHowdoadver
24、tisersmakeeffectiveads?AppealtoyourtargetIn order to 4_peopletodosomething,advertisementsoften appeal toour hopes anddreams or ouremotions.persuadeHowdoadvertisersmakeeffectiveads?UseasuitablemediumAs well as reachingthe right audiencewiththerighttechnique,advertisersmustalso5_.Obviously,cost willpl
25、ay a big part inthisdecision.placetheiradsintherightmediumHoweffectiveareads?Howevergoodanadvertisementis,people 6 _bepersuadediftheproduct is unsuitable forthem.On the other hand,7_toadvertisementscanhelptochangeouropinionsovertime.areunlikelytobeingconstantlyexposedWhoadvertises?Whydotheyadvertise
26、?Businesses,individuals,organizationsandassociations.Theywanttosellsomethingortoinformoreducatethepublic.Answer the questions.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).Howdotheydecidewh
27、eretoadvertise?Doesadvertisingwork?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.YesandNo.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeoplesopinionsovertime.Discuss these questions about the advertisements.A.Whatisthemostcommo
28、nnameforH2O?WhydidtheycallitH2O?1WaterWater.Becauseitrhymeswith“slow”.Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.B.Whatisthepurposeofthisadvertisement?A.Whatgroupofpeopleistheadvertisementmadefor?2.SuperShoozeYoungpeoplewholikesports,thelatestfashionsandliketobepartofagroup.B.Whatme
29、ssagedoestheadvertisementgive?Ifyouwearourshoesyoullhaveanexcitinglife,andbepopularandhavefun.No,becausejustwearingacertainbrandofshoeswontmakeyouexciting,popularorhavefunittakesmuchmoreeffortthanthat.C.Doyouthinkthemessageistrue?Givereasons.A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadver
30、tisement?3.RefreshingwaterTheselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.B.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?No,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgiv
31、ingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadntofferedthefreebottles.Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?A.Whatdoes
32、thisadvertisementencourageyoutothink?4.EnvironmentItencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.B.Wh
33、atdoyouthinkcausesairpollution?C.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo?5.“Speeding”and“HowfastamIgoing”?Theywantpeopleto
34、stopspeeding.B.Bothadstargetacertaingroupofpeople.Whoarethey?C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?Drivers.Pleasegiveyourownopinions.Summary Readthepassageagainandwritedownthesummaryinabout20words.It discusses the purpose of advertisements and how advertisers decide where
35、 and how to advertise.任务写作任务写作Individual activityAmyjoinedapaintinggroupbutdidntseemto_,sosheleft.(2009山东山东)A.showB.goupC.fitinD.comeoverQuiz I:Multiple choice Whenchanginglanes,adrivershouldusehisturningsignaltoletotherdriversknow_.(2010上海上海)A.heisenteringwhichlaneB.whichlaneheisenteringC.isheenter
36、ingwhichlaneD.whichlaneisheenteringQuiz II:Fill in the blanks.1.Itwasjusta_(notformal)comment,Ididntmeanittobetakensoseriously.2.Whilstclaimingtopromotepositiveimagesofwomen,_(登广告登广告者者)areinfactdoingtheveryopposite.3.WhywasntI_(told)aboutthisearlier?casualadvertisersinformed4.IhadfourshotsbutIdidnte
37、venhitthe_(靶子靶子).5.Theirproposalshavenoprovenscientific_(foundation).6.Wehavedevelopedanew_(技术技术)fordetectingerrorsinthemanufacturingprocess.7.Ifinddrivinginthefast_(车道车道)ratherstressful.targetbasistechniquelane8.Thetownsmain_areitsbeautifulmosqueandancientmarketplace.9.Youdidntdoanythingwrongyousho
38、uldhaveaclear_(=notfeelguilty).10.Everyyearshemakesalargedonationtoa_(deservingrespect)cause.featuresconscienceworthy11.Shedidntwanttoworkforabig_(company)whereeverythingwassoimpersonal.12.Librariesarefindingitincreasinglydifficulttoremainwithin_(预预算算).13.Weneedtocutdownonour_(费用费用).14.Thetennischam
39、pionshipis_(播放播放)livetoseveraldifferentcountries.corporationbudgetexpensesbroadcast15.Herlatestfilmhas_(caused)alotofinterest/excitement.16.Ilookedinherfaceforsomere_,butshejuststaredatmeblankly.17.Theconcertwillbebroadcastin_(立体声立体声).18.ItwassuchahotnightthatIhadacoldshowertore_myself.generatedresp
40、onsestereorefresh1.Weareexposed_hundredsofdifferentadvertisementseveryday.2.Sheisaremarkablewomanwhoisworthy_youradmiration.3.Ifyoukeepcopyingeverythingshedoes,youllturn_heroneday.toofQuiz III:Complete the sentences with the correct prepositions.into4.Youcannotrely_himtoarriveontimebecauseheisalways
41、lateformeetings.5.Youllsoonfit_yournewjobandstartenjoyingyourself.6.Pleaseattachthislabel_yoursuitcase.onintotoQuiz IV:Translation.1.正在进行野餐的时候忽然下起了倾盆正在进行野餐的时候忽然下起了倾盆大雨，人人都淋得像落汤鸡。大雨，人人都淋得像落汤鸡。_itstartedtoraincatsanddogs,andeverybodygotsoaked._,Ileftthesupermarket.2.买完所有需要的东西后，我离开了那买完所有需要的东西后，我离开了那家超市
42、。（家超市。（with的复合结构）的复合结构）InthemiddleofthepicnicWithallthethingsthatIneededbought3.知道如何推销自己是重要的。知道如何推销自己是重要的。_howtosellyourself.4.换句话说，我们都不能去看电影。换句话说，我们都不能去看电影。_,noneofuscangotothemovie.5.您打算怎么办您打算怎么办?Whatdoyou_?ItisimportanttoknowInotherwordsintendtodo8.没完成作业，这个女孩不得不熬夜到没完成作业，这个女孩不得不熬夜到两点。（两点。（havingdo
43、ne）_,thegirlhadtostayupuntiltwooclock.6.他们更乐于学习和接受新理念和新生他们更乐于学习和接受新理念和新生事物。事物。_studyandacceptnewconceptionsandthings.7.早点离开是明智的。早点离开是明智的。Itwould_leaveearly.TheyaremorelikelytomakesensetoNothavingfinishedherhomeworkJeans_aformalparty.10.正式的聚会上穿牛仔裤不合适。正式的聚会上穿牛仔裤不合适。_,Ihavenotime;_,Ihavenomoney.9.一则，我没
44、有时间；二则，我没有钱。一则，我没有时间；二则，我没有钱。11.对着洒落的牛奶哭没用。（事已如对着洒落的牛奶哭没用。（事已如此，后悔也没有用了。）此，后悔也没有用了。）_spiltmilk.OnonehandontheotherhandarenotappropriateforItsnousecryingoverThings I can doEvaluationIcanunderstandthereadingpassages.5 4 3 2 1I can write a short passage aboutadvertising.5 4 3 2 1I can understand and sp
45、ell the newwords and expressions and can usetheminnewsituation.5 4 3 2 1Icanunderstandthesentencepatternsandwritenewsentenceswiththem.5 4 3 2 1Ineedmorepracticein_.Think about what weve just learnt in todays class.Studywithoutreflectionisawasteoftime.AftertheclassIts the time where we stop the class and you look inward.Its a time of silence in a class.1.Writing:Advantagesanddisadvantagesofadvertising.billboard,garment,turninto,advert,inform,association,worthy,relyon,visual,havenousefor.2.发挥想象，连词成文发挥想象，连词成文(50-100字字)。