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1、工业设计心理学课程简介课程英文名Psychology of Industrial Design课程代码S0504Z21学分2总学时32理论学时32实验/实践学时0先修课程基础设计工业设计思想基础适用专业产品设计、工业设计内容简介 （中文）（200字左右,应包含本课程的地位、目标及主要内容,课程内容不要写章节编号本课程是产品设计专业本科生学科必修课程。通过本课程的学习，使学生能够 以心理学为基础，树立创新意识，建立“以人为本”和“对用户友好”的设计思想 框架。把握消费者心理，遵循消费行为规律，设计适销对路的产品，最终提升消费 者满意度的 门学科*。目的是使产品设计专业学生经过课程学习，了解各种设
2、计调 查方法，把握消费者心理，改进和完善设计，使设计更能满足消费者需求。课程以动机心理学、认知心理学为基础，描述了用户行动基本特性，建立用户 模型基本方法。主要内容包含：用户价值概念，用户需要，用户行动特性，行动需 要，感知需要和认知需要。通过调查分析这些需要，建立用户模型。设计心理学课 程的学习锻炼学生运用计划、规划、设想的手段，通过视觉的形式传达出设计活动 过程。内容简介 （英文）This course is a compulsory course of industrial design undergraduate disciplines. Through the study of th
3、is course, students can be based on psychology, establish innovative consciousness, and establish a people-oriented and nuser-friendly1 design framework. Grasp consumer psychology, follow the rules of consumer behavior, design marketable products, and ultimately enhance consumer satisfaction of a di
4、scipline. The purpose is to make the students of industrial design learn through the course, understand all kinds of design survey methods, grasp the consumer psychology, improve and perfect the design, so that the design can better meet the needs of consumers.On the basis of motivational psychology
5、 and cognitive psychology, the course describes the basic characteristics of user actions and establishes the basic method of user model. The main contents include: the concept of user value, user needs, user action characteristics, action needs, perceived needs and cognitive needs. Through the investigation and analysis of these needs, the establishment of user model. The course of design psychology trains students to use plan, plan and imagine, and conveys the process of design activity through visual form.执笔人审定人制定时间2022年3月3日