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1、M4 Unit 1 ReadingAdvertisements澧县第六中学澧县第六中学 吴群吴群Hello,boys and girls!Im Lily!I want to go shopping today.Would you like to go with me?Hello,boys and girls!I want to go shopping today.Would you like to go with me?Lets go to theshopping centre by subway!In the subway station,there are many pictures on
2、 the wall.In the subway station,there are many pictures on the wall.Do you know what they are?They are advertisements!They are advertisements!广告广告Im so interested in advertisements that I surfed the Internet to know more about it.I found an article about ads on the school website.Now,lets listen to
3、the tape of the passage AdvertisementsAn advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea.What is an advertisement(ad)?How many main types of advertisements are there?What are they?Public service advertisements(PSAs)公益广告公益广告Commercial adve
4、rtisements(CAs)商业广告商业广告Two Task 1:Fast reading 1.What do ads try to persuade people to do?2.What does PSA stand for?3.What do PSAs aim to do?Public service advertisement.To teach us and help us lead better lives.To buy a product or service,or to believe in an idea.Task 2:Comparative reading Try to f
5、ind the similarities anddifferences between commercialadvertisements and public serviceadvertisements.CAs:PSAs:Definition(定义）Something that someone has paid for to advertise a product or serviceThey are run for free,and are meant to educate people about health,safety,or any other problem that affect
6、s public welfare.Commercial adsPSAsPlacesmethodsAlmost everywhere.Newspapers magazines,the Internet,radio and television are the most common placesusing attractivepictures and clever language similaritiesDifferencesCAsPSAsPurposes 目的 Expense 花费ExamplesReliance信赖To promote a product or serviceTo educ
7、ate people.public welfare and teach.livesFull of tricksHelpfulpay forfreeBright-Teeth fights bad breath!You are proud of your cooking,so shouldnt you buy the very freshest food?Yes to life,no to drugs.Knowledge changes lifeProject Hope-educating every child.When you smoke cigarettes,you are slowly k
8、illing yourself.we have known much about the advertisements,so is there any advertisement in our classroom?Can you find some of them?(CAs)(PSAs)Task3 Which kind of ad do they belong to?Ads are an 1._ part of our lives.What is an ad?Include 2._ads and PSAs.Use 3._ pictures and clever language.Encoura
9、ge us to buy a product or service or believe in an idea.Does an ad tell the complete truth?Be aware of the skilful methods.Try not to 4._ for the trick.What is a PSA?Mean to teach us.Help us 5._ better lives.We must use our 6._ and not be a slave to ads.Task4:Further reading Ads are an 1._ part of o
10、ur lives.Include 2._ads and PSAs.Use 3._ pictures and clever language.Encourage us to buy a product or service or believe in an idea.Be aware of the skilful methods.Try not to 4._ for the trick.What is a PSA?Mean to teach us.Help us 5._ better lives.We must use our 6._ and not be a slave to ads.What
11、 is an ad?Does an ad tell people the complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Conclusion(para 5)Supporting details(para 2-4)attractiveExpository writing（说明文）明文）1.Advertisements are found in many places.2.PSAs are only found in newspapers.3.All advertisements tell the
12、 complete truth.4.PSAs and commercial ads use some of the same methods.TASK5 Skimming:Decide whether they are true or falsearentNot allTFFT5.Commercial ads can give us valuable information about how to live our lives.6.An ad warning people against smoking is an example of a PSA.7.Most people are not
13、 aware of how many ads are around them.8.Advertisements are always meant to promote a product or service.TASK5 Skimming:Decide whether they are true or falsePSAsFTFTarent Advertisements,Advertisements,which which often often use use words words and and pictures pictures to to p_ p_ people people to
14、to buy buy a a product,product,or or to to believe believe in in an an idea,idea,play an important play an important p p _ _ in in our our lives.We lives.We can can find find them them almost almost w_ w_ we we go.go.There There are are two two main main t_ t_ of of ads.ads.One One is is called call
15、ed c_ c_ advertisements,advertisements,which which are are meant meant to to a a _ _ a a product product or or s_ s_.But.But they they dont dont tell tell customers customers the the c_ c_ truth.truth.The The other other one one is is called called PSAs,PSAs,which which use use a_ a_ pictures pictur
16、es and and c_ c_ language,language,are are often often run run for for f_.They f_.They are are made made to to _ _ the the public.public.Although Although not not all all ads ads play play t_ t_ on on us,us,when when it it comes to ads,we should be i_.comes to ads,we should be i_.ypesommercialervice
17、ompletettractiveleverreeserve/benefitdvertiseart Summary hereverersuadericksntelligentWhat is a slogan?成功之路成功之路 从头开始从头开始Start aheadGood to the last drop!滴滴香浓滴滴香浓 意犹未尽意犹未尽Lets enjoy some classical slogans!(标语）标语）Smoking?Suicide(自杀自杀)!23No trading no killing!Yes to life;no to drugs!Water is life!We have only one earth!Homework:Activity and writing My favorite advertisement is.Talk about your favorite advertisement and write it down.In this advertisement,it says.The reasons are as follows:firstly;secondly;besides;.My favorite advertisement In conclusion/Finally,.