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1、Fried SausageFried SausageMEMBER：姚松姚松李晓彤李晓彤秦文博秦文博韩雪成韩雪成莫日根莫日根contentscontents1.intro1.intro2.advertising goal2.advertising goal3.case3.caseintro1.What is fried sauage?1.What is fried sauage?a.price:a.price:excellent quality and reasonable priceexcellent quality and reasonable priceb.taste:tender wit
2、h a crispy crustb.taste:tender with a crispy crustc.ways to eat:water the garlic juice;use the c.ways to eat:water the garlic juice;use the toothpick to pick it uptoothpick to pick it upadvertising goaladvertising goal1.goals effect1.goals effecta.sell more food to the a.sell more food to the audien
3、ce(sales)audience(sales)b.not fasion?NO!Its so fasion(atti)b.not fasion?NO!Its so fasion(atti)c.inform people more details to the c.inform people more details to the audience(society)audience(society)2.goals in different phases2.goals in different phasesa.creat a new brand;attract a.creat a new bran
4、d;attract people to purchase!people to purchase!b.strengthen the impressionb.strengthen the impressionc.make difference.c.make difference.casecase1.within 2 months,tell 5000 students who had ate before2.Inform 2/3 of the aware people that the fried sauage is muchbetter in the taste and more quantity.its sold only in our school3.convice 2/3 of the informed people that the food is safe,delicious,decent4.stimulate 2/3 of the convinced group to taste5.motivate the desire group.