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1、战略地图演 示 模 版朱克龙为深入学习习近平新时代中国特色社会主义思想和党的十九大精神,贯彻全国教育大会精神,充分发挥中小学图书室育人功能战略地图-演示模版The Strategy MapPresentation Templates战略地图-演示模版CustomerTo achieve our vision,how should we appear to our customers?FinancialTo succeed financially,how should we appear to our shareholders?Learning&Growth To achieve our vis
2、ion,how will we sustain our ability to change and improve?InternalTo satisfy our shareholders and customers,what business processes must we excel at?Vision&StrategyO M TIO M TIO M TIO M TI化战略为行动的平衡计分卡框架战略地图-演示模版Strategy Mapping Flow ChartCreate/Review mission and vision statementsReview strategic do
3、cumentsRecord performance requirements on a sticky notesSort stickies into the Scorecard perspectivesIdentify all levels of performance requirementyesProceed to Strategy MapGive each sticky a verb-noun titleIs title suitable for an objective?战略地图-演示模版The Strategy MapA Strategy Map is a diagram that
4、describes how a company or organisation can create value by linking strategic objectives in a cause and effect relationship.It is based on the four Balanced Scorecard Perspectives:Financial,Customer,Internal Processes and Learning&Growth.The key element of the Strategy Map is that it is linked to th
5、e scorecards that monitor the progress towards the Strategic Objectives.The scorecards will include:metrics,targets for the metrics and strategic initiatives to drive performance towards achieving the objectives.战略地图-演示模版The Balanced ScorecardThe Balanced Scorecard is a strategic planning and manage
6、ment method used to:align business activities to a vision and strategy of an organisationimprove internal and external communicationsmonitor organisational performance against strategic goals.The design of Balanced Scorecard concerns itself with:the identification of a small number of financial and
7、non-financial measures referred to as Perspectivessetting targets for the measures and thenmeasuring them on a regular basis to determine success or failure.战略地图-演示模版Strategy Map Classic Kaplan/NortonCustomer Value PropositionSelectionFunctionProductivity StrategyOperations Management ProcessesSuppl
8、y Production DistributionRisk ManagementCustomer Management ProcessesSelection Acquisition Retention GrowthInnovative ProcessesOpportunity Identification R&D PortfolioDesign/Develop LaunchRegulatory and Social ProcessesEnvironment Safety and Health Employment CommunityHuman CapitalInformation Capita
9、lOrganisational CapitalProduct/Service AttributesLong-Term Shareholder ValueImprove Cost StructureIncrease Asset UtilisationExpand Revenue OpportunitiesEnhance Customer ValueGrowth StrategyRelationshipImagePriceServicePartnershipBrandQualityAvailabilityFinancial PerspectiveCultureLeadershipAlignment
10、TeamworkCustomer PerspectiveInternal PerspectiveLearning&Growth Perspective战略地图-演示模版Strategy Map-Generic exampleCustomer PerspectiveInternal PerspectiveLearning&Growth PerspectiveFinancial PerspectiveImprove Cost StructureIncrease Asset UtilisationEnhance Customer ValueExpand Revenue OpportunitiesPr
11、iceQualityAvailabilitySelectionProduction Service AttributesFunctionServicePartnershipBrandProductivity StrategyRevenue Growth StrategyRelationshipImageOperations Management ProcessesProcesses that produce and deliver products and servicesCustomer Management ProcessesProcesses that enhance customer
12、valueInnovative ProcessesProcesses that create new products and servicesRegulatory and Social ProcessesProcesses that improve communities and the environmentHuman CapitalSkills TrainingInformation CapitalSystems DatabasesOrganisational CapitalSkills/Training KnowledgeSustained Shareholder Value+Cust
13、omer Value PropositionVision:Leading with inspiration and courage,passionate about future possibility and changeMission:KnowledgeNetworksTeamworkManaging with greatness and strength,improving everything daily战略地图-演示模版Customer PerspectiveInternal PerspectiveLearning&Growth PerspectiveCustomer Intimac
14、yTechnology DrivenOperational ExcellenceFinancial PerspectiveIncrease Shareholder ValueLeader in defined MarketsAchieve profitabilityAdd New Revenue StreamTrusted AdvisorDeliver Added ValueSatisfy All NeedsFlexible SolutionsDeliver Complete SolutionsConsistently Exceed ExpectationsFrequent Repeat Bu
15、sinessBuild Lifelong RelationshipsCapture and Utilise KnowledgeBuild 3rd Party RelationshipsCreate Enterprise SolutionsIntegrate Business ProcessesImprove Resourcing ServicesEffective Cost MgmtImprove Solution ProcessesDevelop Relationship SkillsImprove Industry KnowledgeImprove Solution ManagementE
16、ngender InnovationImprove Operational Mgmt SkillsMore Successful Career PlanningExample with Strategic Themes战略地图-演示模版Public sector exampleRelationship ManagementInnovationOperational ExcellenceValue to TaxpayerSafe Convenient Bus ServicesClear and Accurate TimetablesSupport Business and CommerceOn
17、Time as PromisedCreate Business Cases and Secure FundingBalance BudgetLower Cost of Bus Transportation ServicesHighly Skilled Bus DriversEmpowered Customer Service AgentsIntegrated Knowledge Management SystemsEasy to do Business WithStreamline Regulatory Approval ProcessesImprove Sustainability of C
18、ommunitiesOpen and Frequent Communication to Impacted CustomersOptimise Planning of Bus Stop Position and ConstructionDrive Innovation in New Transport SystemsAccelerate Economic Development through Route InvestmentDevelop and Introduce New Transport TechnologyUnderstand New Route Needs(and Old)Deli
19、ver World Class Bus ServicesProvide Cost Effective SolutionsOptimise Availability of BussesImprove All Aspects of Bus SafetyStakeholder PerspectiveCustomer PerspectiveInternal Processes PerspectiveLearning&Growth Perspective战略地图-演示模版Financial PerspectiveWhat are our most important financial outcomes
20、?Customer PerspectiveHow should we appear to customers?Process PerspectiveAt what do we need to excel to fulfill customer expectations?Learning&Growth PerspectiveHow will we sustain our ability to improve?Empty template战略地图-演示模版Focus on Internal ThemesFinancial PerspectiveCustomer PerspectiveInterna
21、l PerspectiveLearning and Growth PerspectiveTheme oneTheme TwoTheme Three战略地图-演示模版Internal Themes+Vision and MissionCustomer PerspectiveInternal PerspectiveCompany Core Value StatementLearning and Growth PerspectiveTheme oneTheme TwoTheme ThreeCompany VISON StatementCompany MISSION Statement Financi
22、al Perspective战略地图-演示模版Template with Mission,Vision and ThemesMission:Vision:Company NameFinancialCustomerInternalStrategic Objective 1Strategic Objective 2Strategic Objective 3Strategic ThemesTheme OneTheme TwoTheme ThreeLearning战略地图-演示模版A Less Colourful VersionMission:Vision:Company NameFinancialC
23、ustomerInternalStrategic Objective 1Strategic Objective 2Strategic Objective 3Strategic ThemesTheme OneTheme TwoTheme ThreeLearning战略地图-演示模版A Slightly Different ApproachFinancialLearningInternalCustomerVision:Mission:战略地图-演示模版为深入学习习近平新时代中国特色社会主义思想和党的十九大精神,贯彻全国教育大会精神,充分发挥中小学图书室育人功能Support a united an
24、dENGAGED WORKFORCEFoster a positive,team-based work environmentEmploy and retain high-performing,quality employeesPromote safety and wellnessContinuously improve ourPROCESSESBe efficient and cost effectiveMeasure and learn from outcomesSeek and implement innovative solutionsMaintain ourFINANCIAL STA
25、BILITYDevelop and maintain a balanced operational budgetMaintain reserve fundsExecute long-term financial planningProvide valuable and necessary quality services to our CUSTOMERSDeliver affordable and accessible servicesEngage and educate our citizenryCollaborate locally and regionallyTo achieve our
26、 vision and ensure Allegan County continues to progress and prosper,we MUST.RespectIntegrityCommitmentHonestyVision:Provideourcitizenssuperiorandinnovativeservices,bejudiciousande白cientintheexpenditureofresourcesandpromoteasafe,cleanandhealthyenvironmentinwhichtolive,workandplay.TRANSPARENCYACCOUNTA
27、BILITYCOMMUNICATIONFEEDBACKXXX Strategy Map战略地图-演示模版A More Radical ApproachThis circular version is occasionally used to focus everything towards the mission and strategy,as a rally-call it works well.However it lacks in its ability to present causal linkagesUsed this approach during their Every Lit
28、tle Helps campaignCustomerInternalFinancialLearningMissionVisionMissionFinancial Objective 1Customer Objective 1Learning Objective 1Internal Objective 1战略地图-演示模版Best Practice Strategy MapsSample Strategy Maps战略地图-演示模版Software Company Strategy MapFinancial PerspectiveIncreased Shareholder ValueDivers
29、ify Revenue StreamsPredictable ProfitabilityLeader in Strategic MarketsCustomer Perspective“Customer Intimacy”“eBusiness Solution Leadership”“Operational Excellence”Lifelong AdvisorProactively Deliver ValueOne Stop AccountabilityFlexible,Innovative SolutionsDeliver Comprehensive SolutionsConsistentl
30、y Meets ExpectationsEasy to do business withInternal PerspectiveBuild Lifelong RelationshipsCapture and LeverageKnowledge SolutionsLeverage 3rd PartyRelationshipsGrow Inter-Enterprise SolutionsProvide Integrated Business ProcessesImprove Resource AllocationW ell-ManagedEffective Solution ProcessesEf
31、fective Cost ManagementMARKET SEGMENTATION MODELLearning&Growth PerspectiveRelationship ManagementSkillsAccountabilityIndustryExpertiseSolution Management SkillsEntrepreneurial/InnovativeOperational Management SkillsSuccessful Career PlanningLeverage SolutionsKnowledge ManagementIdentify,Attract,&Re
32、tain Skilled Employees战略地图-演示模版Healthcare Strategy Map“Maximize the Quality of Life and Dignity of Older Adults”Increase Shareholder ValueCreate Cash FlowCreate EBITDARManage ExpensesGrow RevenueTrustChoiceConsistencyPay For ServiceFinancialCustomerBusiness Process“Customer Satisfaction Through.”“Op
33、erational Efficiency”Excel at Quality Resident HealthcareExcel at Other Resident Services“Quality Service”“Quality Relationships”Develop Customer TrustManage ongoing communication with residentsOptimize Rate and Occupancy ManagementLeverage the Right AssetsAggressively Manage Residence ExpensesManag
34、e Media ExposureProactively Manage Litigations&Regulations“Employee Satisfaction”Deliver People Proposition:“W e Make a Difference”RetentionTalentPerformanceCultureProvide Technology SupportReliableFunctionalLearning&Growth战略地图-演示模版Community Bank Group Strategy MapFinancialCustomerLearning&Growth“Ou
35、r success comes fromdelivering great financial services,which is all about developing and managing enduring relationshipsAcquire New RelationshipsGrow High-Potential and Retain RelationshipsIncrease Productivity and QualityF2:Maximize traditional revenue sourcesF3:Grow non-traditional revenue source
36、sF1:Achievesustainable double-digit net income growthF4:Maximize financial resources for maximum risk-adjusted returnC1:“Understand me and give me the right information.”C2:“Give me convenient access to the right products.”C3:“Appreciate me,and get things done,easily,quickly,and right.”C4:“Be involv
37、ed in my communities.”I3:Communicate the value proposition and brandI1:Segment markets&target prospects for new opportunitiesI4:Selling the right products atthe right timeI2:Effectivelydevelopproducts andaccessI6:Demonstrate the valuepropositionI11:Consistently deliver the valueproposition at the ri
38、ght costI7:Provide premium serviceto delight and retaincustomersI5:Identify and recognize high-potential relationshipsI10:Maximize efficiency and quality of business processesI8:“Focus on the critical fewer”I9:Enhance internal and external partnershipsL1:“We develop,recognize,and retain great people
39、.”Internal Processand being a great place to work!”L2:“Im developing the skills I need to succeed.”L3:“We understand the strategy and know what we need to doL4:“We have the information and tools we need to do our jobs.”战略地图-演示模版State Department of Transportation Strategy MapValue for Taxpayer MoneyS
40、takeholder PerspectiveCustomerPerspectiveSafe,Convenient TransportationClear,Timely,and Accurate CommunicationOn Time,As PromisedSupport Business&CommerceProvide Business Cases for Increased FundingBalance BudgetLow Cost Provider of Transportation ServicesInternal ProcessesRelationship ManagementInn
41、ovationOperational ExcellenceEasy to do business withStreamline Regulatory Approval ProcessImprove Sustainability&Livability of CommunitiesOpen&Frequent Communication to Impacted CitizenryOptimize Planning of Site,Construction,and OperationsDrive Innovation in TransportationAccelerate Economic Dev.T
42、hrough Transportation InvestmentDevelop&Apply New Transportation TechnologyUnderstand Transportation NeedsDeliver W orld Class Transportation ServicesFocus on Cost-Effective SolutionsOptimizeUptime andAvailabilityImprove SafetyLearning&Growth PerspectiveHighly Skilled W orkforceEmpower Front-Line Em
43、ployees to Deliver Customer ServiceIntegrated Knowledge Management Infrastructure战略地图-演示模版Federal Government Printing-Communication Strategy MapThe vision is to be the recognized leader in document automation and the customer-preferred provider of best value for automated digital and hardcopy docume
44、nt products and services.Maximize Positive NOR F0Management ExcellenceCRMInnovative Solutions and New BusinessRecover Our Costs F1Increase market share of existing customers F2Develop recurring,growth revenue streams F3Provide the best value to the customer C1Educate the customer and demonstrate exp
45、ertise C3Improve the customer document workflow environment C2Provide total eBusiness solutions(ordering delivery)C4Develop the capability to quickly scale up anddown in Personnel and Equipment P1Provide cross-operations distribution of in-house workload P2Improve analysis of costs and estimates in
46、revenue P3Expand DAPS solutions to our existing customer base P4Understand the customers needs and process P5Discover new customers for our services P6Establish a corporate process to test and assess new technologies P7Institute accountability of directors and managers L1Strengthen skills and tools
47、to conduct workload forecasting,analysis,and planning L2Improve IT competencies on all levels L3Improve knowledge of DAPS services L4Improve pricing practices L5Develop our expertise base on knowledge and content management L6Describe your future (3 year)vision of DAPS services L7FinancialCustomerPr
48、ocessLearning&Growth战略地图-演示模版IT Department Strategy MapFinancialPartnerInternalMaximize business units ability to add valueIncrease EBITDAMaximize Fund PerformanceManage IT ExpendituresContributionCredibilityCompetency“Offer me innovations that create business value.”“Demonstrate a competitive price
49、.”“Demonstrate a competitive price.”“Quickly implement solutions.”“Keep my systems running.”Internal ProcessesAnticipate application of technology in the Financial Services IndustryProposecompellingbusinesscases for ITsolutionsUnderstand business unitstrategy and operationsProvideworld-classcustomer
50、serviceDeliveraccording toplanEffectively select and managesourcing relationshipsProvide reliable and functional systemsIntegrate solutions using defined architecture,platforms,and processesLearning&GrowthHire,develop,and retain solid performersFoster an environment that encourages and recognizescon