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1、南京信息工程大学滨江学院 2023 2023 学年 第 2 学期 商务英语BEC 课程试卷 试卷类型 A (注明A、B卷) 考试类型 综合练习 （注明开、闭卷）注意：1、本课程为 选修 （注明必修或选修）， 学时为 51 ，学分为 3 2、本试卷共 2 页；考试时间 120 分钟； 出卷时间： 2023年 6 月3、姓名、学号等必须写在指定地方； 提交时间： 2023 年 7 月 1 日4、本考卷合用专业年级： 2023级国际经济与贸易 任课教师： 题 号一二三四五六七八九十十一十二总 分得 分阅卷人（以上内容为教师填写） 专业 国际经济与贸易 年级 班级 学号 姓名 请仔细阅读以下内容：1、
2、 考生必须遵守考试纪律，具体内容见南京信息工程大学滨江学院考试纪律规定。2、 所有考试材料不得带离考场。3、 考生进入考场后，须将学生证或身份证放在座位的左上角。4、 考场内不许抽烟、吃食物、喝饮料。5、 考生不得将书籍、作业、笔记、草稿纸袋入考场，主考教师允许带入的除外。6、 考试过程中，不允许考生使用通讯工具。7、 开考15分钟后不允许考生进入考场，考试进行30分钟后方可离场。8、 考生之间不得进行任何形式的信息交流。9、 除非被允许，否则考生交卷后才干离开座位。10、 考试违纪或作弊的同学将被请出考场，其违纪或作弊行为将上报学院。本人郑重承诺：我已阅读上述10项规定，假如考试是违反了上述
3、10项规定，本人将自愿接受学校按照有关规定所进行的解决。上面姓名栏所填姓名即表达本人已阅读本框的内容并署名。一、Part One: Economics, please answer the following questions (10% each, 30%)1、Please explain how absolute advantage and comparative advantage differ, and give an example in which one person has an absolute advantage in doing something but another
4、 person has a comparative advantage.答：(1.)Differences: The same producer may have an absolute advantage in the same time, but it is not possible to have a comparative advantage in two of the two items. Absolute advantage reflects the level of productivity, comparative advantage reflects the relative
5、 opportunity cost.(2.) E.g: Muhammad Ali boxing match or whether it is to clean up the garbage in front of their own than the neighbor boy Mike more efficient. Ali, half-hour event will receive $ 50,000, he could finish within half an hour to clean up the garbage. Ali and Mike cleaning up garbage ho
6、me 1 hour, at the same time, he can go out to work well too $ 10. As can be seen, Ali has absolute advantage in both. But Mike rubbish opportunity cost is $ 10, the opportunity cost of Ali is $ 50,000. Thus, in the rubbish Mike has a comparative advantage.2、What are the basic functions of national F
7、ive Year Plan?答：（1）national economy experienced sustained, rapid and sound development, and overall national strength continued to grow. (2) economic restructuring was extensively carried forward, and a socialist market economy was preliminarily established.(3)we opened wider to the outside world, a
8、nd the pattern of all-round opening took basic shape.(4)peoples living standards continued to improve ,and generally people began to lead a relatively comfortable life.(5)the development of science, technology and education was accelerated, and other social undertakings progressed in a comprehensive
9、 way.(6)predictive guidance function, namely, the national Five Year Plan not only can predict the coming direction of nations development. but also can guide the market subject and follow it and take actions.(7)policy coordination function, that is say, in the process of realizing the objectives of
10、 national plans, it can help coordinate all aspects of the policy in order to achieve the established targets.3、Give an example industry which contributes most to the social economy development most and try to back up your opinion by quoting the latest statistics to say which industries have much po
11、tential?答：Inmyopinion,Theculturalindustrycontributesmosttothedevelopmentofsocialeconomy.ThefllowchartisthedevelopmentofNanJingculturalindustryandthestatisticsisfrom1993to2023.Fromthechart,youcanseethattheculturalindustrycontributesmosttothedevelopmentofsocialeconomy.二、Part Two: Management, please an
12、swer the following questions (10% each, 30%)1、In your opinion, what is the single most import aspect of the definition of management? Why? Which of Mintzbergs ten managerial roles do you think you are best equipped to play? Explain.Answer1Management in all business and organizational activities is t
13、he act of getting people together to accomplish desired goals and objectives efficiently and effectively.Managementistheprocessofworkingwithandthroughotherstoachieveorganizationalobjectivesinachangingenvironment.Centraltothisprocessistheeffectiveandefficientuseoflimitedresources.achievingorganizatio
14、nalobjectivescanensuresthatthecorporatecouldreasonablyandautomaticallymatchupthedepartmentstocoordinatethepaceofdifferentwork,formingaunifiedwhole.2. IthinkIcanbebestequippedtoplaytheroleofResourceallocator.Theallocationofhumanresourcesistofullymakeuseofphysicalstrength,intelligence,knowledge,creati
15、vityandskills,andpromotehumanresourcesandmaterialresourcestoachieveamoreperfectcombination,tomaximizethesocialbenefitandeconomicbenefit.Reasonableallocationofhumanresourcesisoneofthebasicelementsofsocialvitality.Itnotonlycanmakethehumanresourcestructureofsocialorganizationwithinthereasonable.Itcanma
16、ximizetheuse,givefullscopetothetalents,sothateachpersonsintelligenceandpotentialintofullplay.2、What is market segmentation all about and how could it be used in a certain business? How can a company encourage brand loyalty and repurchase?答：(1) Market segmentation is a marketing strategy that involve
17、s dividing a broad target market into subsets of consumers who have common needs and applications for the relevant goods and services. Depending on the specific characteristics of the product, these subsets may be divided by criteria such as age and gender, or other distinctions, like location or in
18、come. Marketing campaigns can then be designed and implemented to target these specific customer segments.(2)Brandloyaltyiswhereapersonbuysproductsfromthesamemanufacturerrepeatedlyratherthanfromothersuppliers.Thus,encouragingbrandloyaltyandrepurchaseisdramaticallyforacompany.Andwecantakesomemeasures
19、asfollow:1.Afrequentflyerprogram.Frequentflyerschemeisthemostdirectandeffectivewaytokeepcustomerloyalty,itcannotonlyimprovethevalueofabrand,alsocanletconsumerfeel,hisloyaltywasrewarded.2.Establishingmemberclub.Memberclubisaneffectivemethodtobuildcustomerloyalty,likefrequentflyerscheme,toallowcustome
20、rstotrulyfeelthattheyarevalued.Andincontrast,itcanletcustomershaveahighersenseofparticipation.3、Try to choose a company, and give an example of vocabulary of Strategic Management.Answer: CoreelementsofMcDonaldsstrategy.Firstly,McDonaldssetatargettoadd2500restaurantsannuallyandpromotefrequentcustomer
21、visitsviaattractivemenuitems,low-pricespecialsandExtraValueMeals.Then,McDonaldsarehighlyselectiveingrantingfranchisesandlocatedonsitesofferingconveniencetocustomersandprofitablegrowthpotential.Besides,McDonaldsalsofocusonlimitedmenuandconsistentquality,theyalsohavecarefulattentiontostoreefficiency.W
22、hatsmore,McDonaldshavegreatuseofMcprefixandextensiveadvertising.AndMcDonaldshirecourteouspersonnelandpayanequitablewageandprovidegoodtrainingforallemployees.三、Part Three: Business Communication，please answer the following questions: (20% each, 40%)1、Please name at least FIVE questions that you shoul
23、d ask yourself to identify your employment interests. What information should a candidate gather in preparing for a job interview?答：(1)Fivequestions:a.Whatdoyouwanttogetfromthejob,anddoyouthinktheseareimportant？b.Areyouclearwhatyouwanttodo.c.Whatstheworstthatwillhappenifyoukeepgoinganddontreachyourg
24、oal?d.Doyouhaveacleargoal,andwhatdidyoudoforyourgoal.Haveyoureachanachievement?e.Wouldyouenjoygivingalovedonethehonestexplanationforwhyyougaveup?(2)Interviewsareoneofthemostpopularlyuseddevicesforemployeeselection. First,thecompanysbasicsituationisimportant,andpositionandresponsibilityofthisposition
25、andthejobrequirements.Dosomebackgroundresearchtobecomefamiliarwiththeorganization.Then,preparingforinterviewquestionsandpreparingquestionsfortheemployers.Besides,youshouldalsocheckforthecompanylineincaseofbeinglateandleavebadimpressionforinterviewers.Lastbutnotleast,youmusttopreparedtohaveaCVforyourselfanddressedcleanandtidy.2、Please write a RESUME, including information, objective, experience, activities, honors and so on.（附上）