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1、2021年美国体育报告GW!发布了2021年体育报告”,披露了体育迷社交媒体参与度。过去,体 育迷只能通过观看现场比赛的方式与他们喜爱的球队或运动员保持联系。 现在,这样的日子已经一去不复返了。社交媒体使得体育迷不仅可以关注 他们喜爱的球队,还可以接触球员、教练和体育专家。纵观全球15个市场上联网的体育迷（16-64岁）的社交媒体行为,各个 年龄段的球迷都在一定程度上关注了体育人物和球队,不过年轻球迷更可 能这样做。数据显示,年轻人更倾向于使用社交媒体以及在社交媒体上追 随意见领袖或品牌。这些年轻球迷也最有可能追随运动员。在接受调查的16-24岁和25-34岁 网民中分别有58%的和49%关注
2、了运动员。其他关注的体育相关内容包括 联赛（各占43% ）、体育专家（分别占26%和29% ）和教练（分别占 19%和 20% ）。YouTube是体育迷最可能访问的平台（52% ）,其次使Facebook （47% ）和Instagram （ 43% ） 0尽管所有年龄段的球迷都愿意在电视上 观看体育赛事,但年轻球迷更可能在网上观看体育赛事。例如,大约3/4 的千禧一代（74% ）在网上看体育节目,而婴儿潮一代中只有不到一半的 受访者（46% ）这样做。除了社交媒体,体育迷们还喜欢参加幻想联赛（fantasy leagues ,社交博 彩）。在板球迷（35% ）、美式足球迷（22% ）和足球
3、迷（21% ）中最受 欢迎。谈到赞助,美式足球、赛车运动、足球和网球的球迷都表示,他们注意到 赞助最多的是衬衫,其次是球场或体育场周围的LED板。U*.oMUKoMThe sports playbookEverything you need to know about sports and its fansGWIIn thisM06IntroductionDwoomt our dotoreport08Key imighta10360 dge view of the sport* fon Mow Mr pon* font po kx tn content36Fom of the futureHo
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