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1、2000 Prentice HallObjectivesObjectivesTracking&Identifying Opportunities in the MacroenvironmentDemographic,Economic,Natural,Technological,Political,&Cultural Developments2000 Prentice HallMacroenvironmental ForcesMacroenvironmental ForcesWorld trade enablersAsian economic powerRise of trade blocsIn
2、ternational monetary crisesUse of barter&countertradeMove towards market economies“Global”lifestyles2000 Prentice HallMacroenvironmental ForcesMacroenvironmental ForcesOpening of“new”marketsEmerging transnational firmsCross-border strategic alliancesRegional ethnic&religious conflictGlobal branding2
3、000 Prentice HallDemographic EnvironmentDemographic EnvironmentWorldwide Population GrowthPopulation Age MixEthnic MarketsHousehold PatternsEducational GroupsGeographical Shifts in PopulationShift from Mass Market to Micromarkets2000 Prentice HallEconomic EnvironmentEconomic EnvironmentIncome Distri
4、butionSubsistence economiesRaw-material-exporting economiesIndustrializing economiesIndustrial economiesSavings,Debt,&Credit Availability2000 Prentice HallNaturalEnvironment Higher PollutionLevelsIncreased Costsof EnergyShortage of Raw MaterialsChanging Roleof Government2000 Prentice HallAcceleratin
5、g Paceof ChangeUnlimited Opportunitiesfor InnovationIncreasedRegulationIssues in the TechnologicalEnvironmentVaryingR&D Budgets2000 Prentice HallPolitical-LegalEnvironmentIncreasedLegislationSpecial-InterestGroups2000 Prentice HallSocial/Cultural EnvironmentSocial/Cultural EnvironmentOfOfOrganizationsOrganizationsOfOfNatureNatureOfOfOneselfOneselfOfOfSocietySocietyOfOfthe Universethe UniverseOfOfOthersOthersViewsThat ExpressValues2000 Prentice HallSocial/Cultural EnvironmentSocial/Cultural Environment