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1、1 Research report on the inheritance and Research report on the inheritance and innovation of traditional handicraft innovation of traditional handicraft of of Oriental SecretOriental Secret 1.Research background(1)origin of the research The discovery of the object of this study was made at the 2017
2、 shenzhen cultural and expo.Oriental Secret life was exhibited at booth P01,hall 8,shenzhen convention and exhibition center.As the initiator and practitioner of the Oriental Secret innovation model,the Oriental Secret life launched the Oriental Secret inheritance and innovation platform at the cult
3、ural expo to comprehensively build the core support platform of non-inherited innovation,which includes the Oriental Secret life+IP,+government,+inheritance,+innovation,+industry and+brand.And subdivided into six areas,including Oriental Secret+creativity,Oriental Secret+craft,Oriental Secret+scienc
4、e and technology three theme exhibition areas and image reception area,focus exhibition area,rest and negotiation area three sub-exhibition areas,very cultural and artistic atmosphere of the exhibition field,futuristic virtual reality and art combined with the wonderful exhibition.During the exhibit
5、ion,life of the main innovation technology of intangible product display once appearance will be attention and,at the same time,colorful intangible performance,around a big song,good bonus HuiShui province,gown miao lusheng dance,dragon costume shows,aquarium horsetail embroidery,aquarium,aquarium s
6、ilver forging,a book DouYun maojian tea tea art performance and so on intangible project performance,as well as other performing AR technology blessing of intangible heritage,national characteristics and mystery.(2)research objects 1.Basic introduction Oriental Secret is a professional company that
7、takes Chinas Oriental Secret as the core element,carries out creative development and brand operation,and is fully known as shenzhen Oriental Secret life and cultural industry co.,LTD.Oriental Secret life is a collection of Oriental Secret projects with culture,taste,aesthetics of life,and sustainab
8、le commercial and social value.Create a national boutique brand,2 deliver classic products and life experience that represent the ultimate taste in life,and create the ultimate beautiful Oriental Secret life.2.Brand origin Ms.Wei suying,the founder of Oriental Secret life,said that the Oriental Secr
9、et,which is so precious,extensive and profound,and once represented the glorious cultural achievements of our nation,is on the verge of extinction because of both external factors and the Oriental Secret itself.The external factor is that with the rapid development of the society and the process of
10、industrialization and modernization,the public lacks attention to the traditional culture and generally ignores it.The internal factor is that all Oriental Secret projects are in different degrees out of touch with modern society and modern peoples lives.They came into being hundreds of years ago or
11、 thousands of years ago.Therefore,they are in the form of expression,aesthetic concept and practical above,innate and modern demand has a huge gap,the specific performance is:aesthetic does not conform to the contemporary fashion,the loss of practical function,it is difficult to mass production,can
12、not walk into the contemporary peoples real life.Ms.Wei suying believes that if we find the problem,we will find the way to solve it:if the aesthetics does not conform to the contemporary fashion,we should develop and innovate them.Lack of practical functions,it is necessary to find them in line wit
13、h the modern concept of consumption fashion carrier;It is difficult to produce in large quantities.The balance has to be struck between preserving the truth of history and producing as much output as possible.In the final analysis,it is the industrialization development of Oriental Secret to achieve
14、 the ultimate goal of the continuation and inheritance of Oriental Secret.However,industrialization is not enough to bring Oriental Secret to the world.Ms.Wei suying believes that brand is one of the most bizarre,unpredictable and fascinating game rules in modern business society.Therefore,Oriental
15、Secret life came into being,which is also the original intention of the founder to establish the brand.The brand of Oriental Secret life not only faces the domestic market,but also goes abroad to the world,hoping to export the extensive and profound Chinese culture to all corners of the world throug
16、h brand operation and industrial export.3.Brand overview The product line of Oriental Secret life covers four series,including luggage,clothing,home furnishing and gift decoration.All products focus on quality rather than quantity,and follow the principle of limited production,with 2015 as the upper
17、 limit.And all the tangible products have at least one original ecological Oriental Secret sample of the national Oriental Secret project made by hand.In fact,Oriental Secret life is not only the development and innovation of Oriental Secret elements,but also the physical products we can see.In orde
18、r to build a good brand,we have also built offline exhibition halls,online taobao stores,official websites,WeChat public accounts,quarterly magazines,Oriental Secret communities and so on.Among 3 them,the Oriental Secret life community has its own special theme party every quarter,which attracts pro
19、fessionals,entrepreneurs and celebrities from various fields to gather more like-minded friends to talk about culture,history,humanity and business opportunities.Integrate resources with peers and cross-border friends to build a cultural ecosystem of light luxury goods.Also,to carry out the intangib
20、le salon,intangible industrialization peak BBS,create intangible elements and intangible life products for content of the film and television production,inn,intangible heritage life life to attend the fashion week,life of the transfer intangible knowledge from each aspect,and in a dream of red mansi
21、ons mining knowledge in literary works,and in its number WeChat public promotion combination of double 11,golden arch,such as hot topic,raises the intangible elements is introduced,and further promote their products.Ii.Innovation principles and modes of traditional handicraft products of Oriental Se
22、cret life(1)the principle of product innovation Oriental Secret is the cultural memory and cultural gene inherited from generation to generation by people of all ethnic groups and is a very precious national treasure.However,there is a certain gap between many Oriental Secret and peoples cultural ne
23、eds at present.Specifically,the aesthetic form of the Oriental Secret does not conform to the contemporary fashion,lacks of practical functions or is not conducive to its use.These problems cause Oriental Secret to gradually fade out of the sight of ordinary people.Therefore,based on the Oriental Se
24、cret project,based on the in-depth study of its skills and cultural symbols,and on the premise of inheriting the basic characteristics of Oriental Secret,Oriental Secret life will develop into tangible consumer goods suitable for modern peoples aesthetic and living needs through modern product innov
25、ation and research and marketing.Life of not think they are for the product development philosophy grasps guarantee in the form of traditional arts and crafts in exquisitely meticulous craft process at the same time,combined with the era of production and life issues,arouse people to the identity of
26、 the emotional and cultural psychology,look different in different historical period the relationship between the reality of life and art development,realize the sustainable development of heritage.In this regard,they have the following values for product innovation:1.Take national Oriental Secret h
27、andicraft as the form of creation Life of the research and development of intangible cultural products intangible elements extracted by all from the state-level intangible project representative samples,to transplant the cultural elements or fusion to modern aesthetics and utility function of cultur
28、al products,the implementation of the three 4 unified,namely the heritage of traditional and modern aesthetic unifies,intangible culture and practical function unity,unity of heritage protection and goods consumption.2.The product form can be effectively put into the market and separated from the ge
29、neral assembly line products Life of the research and development products reflected the outstanding traditional culture exquisite craftsmanship and implication profound cultural connotation,at the same time,in the modern design concept under the guidance of functional and aesthetic value of promoti
30、on,both the process of the oneness and uniqueness,and to a certain extent,to realize quantitative production,reduce consumption of handicraft qualitative overall cost,implementation process inheritance and dual value enhancement of economic rationality.3.Apply for relevant patents for each independe
31、ntly designed product Each product of Oriental Secret life has signed an intellectual property agreement with the state inheritor of the relevant Oriental Secret project.At the same time,all products designed by Oriental Secret will be patented.Record life and production videos for each product crea
32、tor.To ensure that every original ecological Oriental Secret work can be traced back to its source.Establish a strict product certification and traceability system based on modern Internet of things technology-consumers can check the producer and production process of the original ecological sample
33、by scanning the qr code on the product.4.Diversified forms of product development stimulate inter-industry linkage development Life of not relying on the huaxia civilization,5000,in activation intangible elements,Chinese cultural Renaissance as the starting point and the value of the kernel,combined
34、 with the present way of life,consumption trend,industry and industry characteristics,contemporary life aesthetics and imagination,etc.,continuously to form their own value,concept,story,elements,etc.,to become the brand business operations and value added production origin of inspiration.Currently
35、has life of the formation in various segments of product structure,and the future development of the enterprise will be on the premise of the brand in the category of product development as the main path,form is given priority to with leather accessories,fashion accessories,home decoration and other
36、 products sales,and special tour service,art and culture publishing workshop,the auxiliary industry development route.5.Ensure the structure of basic value elements of each product Oriental Secret life takes Oriental Secret as the core element,believes in the fine philosophy,abides by the unique per
37、sonality,and all products are in pursuit of 5 perfection and perfection.Oriental Secret life requires all products to have four basic value elements:manual refinement,inheritor mechanism,limited production and constant price.6.Innovate experiential and intelligent service methods Life of the unique
38、experience with details of the service and ultimate pursuit,make customers to life of the brand value and its services have a more profound experience and feelings,at the same time the use of intelligent iterative service tools,through the handheld PDA,and the application of headset and other commun
39、ications equipment,real-time communication to provide precision guidance,related products of interest to the customer for comprehensive introduction of the system.(2)product innovation and r&d model Life of the per money and items are designed by international design team,original,pristine pure manu
40、al intangible samples by intangible heritage representative people kiss or producer,therefore intangible life has a leading product designers and experienced team of skilled craftsmen,using every money and a humanized design,rich in culture and fine processing,to ensure the appearance and function o
41、f the perfect fusion.Regarding the r&d process of the product,Oriental Secret life has a set of basic process specifications:(1)study the relevant intangible-(2)collect intangible elements-intangible elements,(3)large data analysis process,such as color,totem-(4)intangible technology combined with m
42、odern carrier creative-5.Originally drafted drawings-6 and non genetic carrier after people to communicate and collect more opinions to improve design-7)design completed-making craft instruction pattern-pet-name ruby and model master not genetic carrier communication implementation details-attending
43、 and non genetic carrier communication technology and the application of inheritance people draw a line on the leather version-inheritance people try to embroider on the fabric or anywhere else-first then embroidered determined to embroider on leather-to modify embroidery-send embroidery factory to
44、make the final product(the skinPlease refer to figure 1 for the embroidery sample.How do you find a successor?We will first go to the original place of Oriental Secret for investigation and investigation.Like our manager wei,she loves Oriental Secret very much and spends a lot of time doing field re
45、search every year to discover and understand the Oriental Secret projects that can be developed.In the past 20 years,she has visited more than 20 provinces and cities across the country and visited more than 300 national inheritors in order to search for Oriental Secret.Many non-genetic inheritors h
46、ave a very good relationship with her,so we have accumulated a lot of resources for inheritors.So how do you communicate with non-genetic heirs when you find them?In fact,6 each stage is in a different way.At the beginning,some inheritors were unwilling to try cooperation or even disgusted with the
47、innovation of skills,so our team would communicate with them slowly and lead them to change their backward ideas step by step.After reaching cooperation consensus with the inheritor,we will discuss the design scheme with the inheritor at the initial stage of product development,and the scheme can be
48、 modified before it is determined,so as to achieve the balance between the two sides conceptual needs as far as possible.After determining the scheme,we will send the partial materials that need to be added with handicraft elements to the inheritor,who will make or supervise the production,and then
49、they will send them back to us.Then we will combine the materials with handicraft elements with other materials to make a complete product,so as to realize the combination of tradition and modern.(interview with general manager zheng,design director of Oriental Secret products,on November 10,2017)Fi
50、gure 1:leather embroidery sample 3.Inheritance and innovation of traditional handicraft of Oriental Secret in product content All the products of Oriental Secret life have at least one original ecological sample of the state-level Oriental Secret project,which is not made by genetic inheritor or sup