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1、微课名称：商务英语写作中的7C原则所属课程：高级商务英语写作主讲教师：PPT版权：浙江广播电视大学外国语学院 李更春在商务信函的写作中，我们应遵循哪些原则呢？迂回迂回(winded)(winded)完整完整(complete)(complete)准确准确(correct)(correct)简洁简洁(concise)(concise)体谅体谅(considerate(considerate)清晰清晰(clear)(clear)详尽详尽(detailed)(detailed)正式正式(formal)(formal)笼统笼统(general)(general)有力有力(forceful)(force
2、ful)礼貌礼貌(courteous)(courteous)简短简短(short)(short)具体具体(concrete)(concrete)逻辑逻辑(logical)(logical)Case Studies(案例分析)We wont be able to send you the brochure this month.本月我们无法将产品手册寄达贵方。提示:违背了“体谅”(Consideration)原则You are requested to make us the most favorable offer,stating origin,packing,detailed specifi
3、cations,quantity suppliable and the earliest time of shipment.请报最优惠价，注明原产地、包装、详细规格、可供数量和最早船期。提示:违背了“礼貌”(Courtesy)原则Case Studies(案例分析)Please let us know what you wish us to do about this matter as soon as possible.请尽快告知，你方希望我方就此事做些什么?or 请告知，你方希望我方就此事尽快做些什么？提示:违背了“清晰”(Clarity)原则Case Studies(案例分析)We ac
4、knowledge with thanks the receipt of your letter of July 1.你方7月1日的函收悉。提示:违背了“简洁”(Conciseness)原则Case Studies(案例分析)Because our book is full,so we cannot entertain any more orders.由于我方订货已满，恕不能接受更多的订单。提示:违背了“准确”(Correctness)原则Case Studies(案例分析)We have received with thanks your check.The amount has been
5、placed to your credit.我们已经收到你方支票，谢谢。该笔款项已汇入你账户贷方。提示:违背了“具体”(Concreteness)原则Case Studies(案例分析)CourtesyCourtesy(礼貌礼貌)CorrectnessCorrectness(准确准确)ConcisenessConciseness(简洁简洁)ConsiderationConsideration(体谅体谅)ClarityClarity(清晰清晰)ConcretenessConcreteness(具体具体)CompletenessCompleteness(完整完整)7C principles7C p
6、rinciplesCourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsid
7、eration(体谅体谅)CorrectnessCorrectness(准确准确)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)CorrectnessCorrectness(准确准确)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)ConcretenessConcreteness(具体
8、具体)CorrectnessCorrectness(准确准确)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)CompletenessCompleteness(完整完整)ConcretenessConcreteness(具体具体)CorrectnessCorrectness(准确准确)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)Considera
9、tionConsideration(体谅体谅)CompletenessCompleteness(完整完整)ConcretenessConcreteness(具体具体)CorrectnessCorrectness(准确准确)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)CompletenessCompleteness(完整完整)ConcretenessConcreteness(具体具体)CorrectnessCorrectness(准确准确
10、)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)CompletenessCompleteness(完整完整)ConcretenessConcreteness(具体具体)CorrectnessCorrectness(准确准确)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)ConsiderationConsideration(体谅体谅)Conside
11、rationConsideration(体谅体谅)ConcretenessConcreteness(具体具体)CorrectnessCorrectness(准确准确)ConcisenessConciseness(简洁简洁)ClarityClarity(清晰清晰)CourtesyCourtesy(礼貌礼貌)CompletenessCompleteness(完整完整)Consideration means that you Consideration means that you prepare the writing with the readers prepare the writing wi
12、th the readers in mind,and try to put yourself in in mind,and try to put yourself in his place to indicate that you are his place to indicate that you are considerate.considerate.ConsiderationConsideration(体谅体谅)体谅原则 例句例句We allow you a 2%discount for cash We allow you a 2%discount for cash payment.pa
13、yment.(如付现款如付现款,我们给九八折我们给九八折)You earn a 2%discount when you You earn a 2%discount when you pay cash.pay cash.体谅原则Courtesy is an important feature of Courtesy is an important feature of business correspondence.In fact,it business correspondence.In fact,it is an essential element of any is an essentia
14、l element of any successful communication,whether successful communication,whether it is written or spoken.it is written or spoken.CourtesyCourtesy(礼貌礼貌)礼貌原则 例句例句Quote us the most reasonable price.Quote us the most reasonable price.(给我方报最合理的价格给我方报最合理的价格)Will you please quote us the most Will you ple
15、ase quote us the most reasonable price?reasonable price?礼貌原则 Clarity means your purpose and Clarity means your purpose and the words are clear to your readers the words are clear to your readers so that the recipients can interpret so that the recipients can interpret your words with the same meanin
16、g your words with the same meaning you have in mind.you have in mind.ClarityClarity(清晰清晰)清晰原则 例句例句 As to the streamers sailing from Shanghai As to the streamers sailing from Shanghai to New York,we have bimonthly direct to New York,we have bimonthly direct services.(services.(从上海到纽约有直达船从上海到纽约有直达船)We
17、 have two direct sailings every month We have two direct sailings every month from Shanghai to New York.from Shanghai to New York.清晰原则 例句例句 As to the streamers sailing from Shanghai As to the streamers sailing from Shanghai to New York,we have bimonthly direct to New York,we have bimonthly direct se
18、rvices.(services.(从上海到纽约有直达船从上海到纽约有直达船)We have a direct sailing from Shanghai We have a direct sailing from Shanghai to New York every two months.to New York every two months.清晰原则Conciseness means to write the fewest Conciseness means to write the fewest possible words without sacrificing possible w
19、ords without sacrificing completeness and courtesy.By completeness and courtesy.By eliminating unnecessary words,you eliminating unnecessary words,you help make important ideas stand outhelp make important ideas stand out.ConcisenessConciseness(简洁简洁)简洁原则 例句例句We have begun to export our We have begun
20、 to export our machines to the foreign countries.(machines to the foreign countries.(我我们已经开始向国外出口机器了们已经开始向国外出口机器了)We have begun to export our We have begun to export our machinesmachines.简洁原则Business writing should be correct in Business writing should be correct in grammar,punctuation,spelling,gram
21、mar,punctuation,spelling,information,figures,etcinformation,figures,etc.CorrectnessCorrectness(准确准确)准确原则 例句例句Should any of the items is of interest to Should any of the items is of interest to you,please let us know.you,please let us know.Should any of the items be of interest Should any of the item
22、s be of interest to you,please let us know.to you,please let us know.准确原则Concreteness means the writing Concreteness means the writing should be specific,definite and vivid should be specific,definite and vivid rather than vague,general and rather than vague,general and abstract.abstract.Concretenes
23、sConcreteness(具体具体)具体原则 例句例句a significant loss a significant loss a 53 percent lossa 53 percent lossin the near future in the near future by Thursday afternoonby Thursday afternoonthe majority the majority 70 percent70 percent 具体原则Business writing should also be complete Business writing should also
24、 be complete in terms of format and information.in terms of format and information.CompletenessCompleteness(完整完整)完整原则As to format,a business letter should As to format,a business letter should include a letterhead,date,inside address,include a letterhead,date,inside address,salutation,subject,body o
25、f letter,salutation,subject,body of letter,complimentary close and plimentary close and signature.完整原则As to information,the writer should strive As to information,the writer should strive to make all points detailed,and answer to make all points detailed,and answer all questions asked or implied.all
26、 questions asked or implied.完整原则2 be courteous towards be courteous towards themthem4 be correct in grammar,spelling,punctuation,and figures be correct in grammar,spelling,punctuation,and figures5 be concise and concrete in wording be concise and concrete in wording 1 with consideration for its with
27、 consideration for its recipientsrecipients3 be clear in meaningbe clear in meaning6 and be complete in format,structure,and info and be complete in format,structure,and infoSummary:Summary:A letter should be writtenA letter should be writtenYour Try（思考题）（思考题）1.We are given to understand you are abl
28、e to supply large quantities at more attractive prices.Hint:violates the clarity principle(违反了清晰原则违反了清晰原则)2.We have the pleasure of acknowledging your letter of April 4.Hint:violates the conciseness principle(违反了简洁原则违反了简洁原则)3.In view of you are our regular customers,we agree to your request for pric
29、e reduction.Hint:violates the correctness principle(违反了准确原则违反了准确原则)Your Try（思考题）（思考题）4.Please airmail us the latest price list and sample for our reference.Hint:violates the courtesy principle(违反了礼貌原则违反了礼貌原则)5.We request you to open the covering L/C as soon as possible.Hint:violates the consideration principle(违反了体谅原则违反了体谅原则)6.Please extend the L/C for ten days.Hint:violates the concreteness principle(违反了具体原则违反了具体原则)谢谢观看