《德芙邓紫棋广告英文介绍.pptx》由会员分享，可在线阅读，更多相关《德芙邓紫棋广告英文介绍.pptx（12页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、 朱莹 15英语语言文学 Procedures1.Company&band name2.Various products3.Target consumers4.A TV commercial5.Analysis of it 1.Company&band nameAmericanglobalmanufacturerofconfectionery,petfood,andotherfoodproductsannualsales$33billionprivatelyheldcompanyenteringChinain1989theleadingbrandby1995 1.Company&band na
2、mebirdpeace得福hapinessDo You Love MeDo You Love Me 2.Various productsSilky Smooth Milk Chocolate Singles BarSilky Smooth Dark Chocolate Singles BarSilky Smooth Mint and Dark Chocolate Large BarSilky Smooth Almond Dark Chocolate Large Bar 2.Various productsDove ice creamDove promisesDove specialtiesDo
3、ve ice fruit3.Target consumersYong women with middle incomes3.Target consumersGiftGiftShareShare4.A TV commercial5.Analysis of itWhy is it effective?Why is it effective?A.Focus on its target consumerYoungpopstarsRomanticloveB.transforms Doves taste to picturesasilkyandsmoothtastebrownsilkribbonumbrellahandkerchiefthegentleandlightmusic5.Analysis of itC.The successful sloganthebrandnamereinforcesthetasteD.The whole atmospherethespiritualpleasureculturesimpleandeasilytoremember