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1、ContentsoCompanys brief introductionoReputation in the worldoMain productsoDevelopment Strategy oCultureoPublic service,welfare undertaking(公益事业）Introductiono1984:being establishedoTurnover：135，700，000，000 CNYoEmployees：70，000 oPatent：more than 10，000oBrand value：8，000，000，000 CNYoThe Internets Worl
2、d Famous Brand(互联网时代的知名品牌）:satisfy customers needsoOne Single Integrated Mode(人单合一模式）：sell service instead of products-rewarding:“China Innovative Company”Reputation oOccupy 6.1%in the white applicant market under the marketing survey of Euromonitor(欧睿国际）in 2010oThe first brand of global white appli
3、cants,refrigerator and wine cabinet oThe global manufacturer oThe first place in Chinas most valuable brand rankings(中国最有价值品牌排行榜）last for 9 years Products 家用电器(Household appliance)IT、数码产品（Digital products）医疗设备Medical equipmentother家居（Home）Development Strategy Brand strategy（19841991）：produce refrige
4、rator only,accumulate management experience of enterprises Diversification（多元化）strategy（19921998）：one product to various product International strategy（19982005）：being sold in the main global economic area marketGlobal strategy（2006now）：creating different kinds of Haier Brand-adjust to different cou
5、ntries in the worldCulture oEveryone is the talent,not race horses.(人人是人才，赛马不相马）oThe key of management-you must confirm his or her value,provided employees create value for clients.Public service,welfare undertaking oThe green environmental protection oThe hope project:129 Hope School oSports:the only global sponsor in the 2008 Beijing Olympic GamesoPoverty alleviation(扶贫)oHold the disabled activities(助残)oProduce the cartoon“Haier Brothers”小组成员：王朋薛洪宇 解淼淼 周清 刘欢 成成