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1、当代物流学第一讲你现在浏览的是第一页，共23页Lesson one logistics and the supply chainKey words Channel intermediaries Cost trade-offs Economic utilityFIFOFOB originFOB destinationPricing systemsForm utilityFreight absorptionLanded costs 你现在浏览的是第二页，共23页lLIFOlMarketing channellPhantom freightlPlace utilitylReverse logisti
2、cslSupply chainlStock-keeping unitslStockoutslSystems approachlTime cost approach你现在浏览的是第三页，共23页Part one:economic impacts of logisticslOne:while absolute and relative in logistics costs in relation to GDP vary from country to country,logistics is most definitely an important part in a countrys econo
3、my lTwo:logistics can also play an important role in a nations growth and development,particularly improvements in transportation efficiency 你现在浏览的是第四页，共23页 Three:the economic imparts of logistics can affects individual consumers such as you,these imparts can be illustrated through the concept of ec
4、onomic utility which is the value or usefulness of a product in fulfilling customer needs or wants 你现在浏览的是第五页，共23页Part two:logistics :what it is One:some of the terms used to refer to business logistics have included the followinglBusiness logisticslDistributionlIndustrial distributionlLogistics lLo
5、gistics managementlMaterials managementlPhysical distributionlSupply chain management你现在浏览的是第六页，共23页Two:the meaning of logistics lClm:logistics is that point of the supply chain process that plans,implement,and controls the efficient,effective forward and reverse flow and storage of goods,services,a
6、nd related information between the point of origin and the point of consumption in order to meet customers requirement 你现在浏览的是第七页，共23页Part three:the increased important of logistics lOne:a reduction in economic regulationlTwo:recognition by prominent now-logisticslThree:technological advanceslFour:t
7、he growing power of retailers lFive:globalization of trade你现在浏览的是第八页，共23页Part four:the system and total cost approach to logistics One:the system approach indication that a company is objectives can be realized by recognizing the mutual interdependence of the major functional areas of the firm,such
8、as marketing,production,finance,and logistics你现在浏览的是第九页，共23页lOne implication of the systems approach is that the goals and objectives of the major functional areas should be compatible with the companys goals and objectives.l This means that one logistics system does not fit all companies since goal
9、s and objectives vary from one firm to anotherl A select implication is that decisions made by one functional area should consider the potential implication upon other functional areas.你现在浏览的是第十页，共23页Part five:logistics relationship within the firm Finance:The logistics development regularly interfa
10、ces with the finance area,in part because logistical decisions are only as good as the quality of cost data with which they are working.你现在浏览的是第十一页，共23页lMarketing Contemporary marketing places heavy emphasis on customer satisfaction,and logistics strategies can facilitate customer satisfaction throu
11、gh reducing the cost of products,which can translate into lower prices as well as bringing a broader variety of choices closer to where the customer wishes to buy or use the products Logistics strategies offer a unique way for a company to differentiate itself among conpetiters,and logistics now off
12、ers an important route for many firms to create marketing supervionty你现在浏览的是第十二页，共23页 4p:place decision price decision product decision promotion decision你现在浏览的是第十三页，共23页Production Perhaps the most common interface between production and logistics involves the length of production runs Increasing ut
13、ilization of the postponement concept also influence the interface between production and logistics 你现在浏览的是第十四页，共23页Marketing channels Marketing channel can be views as sets of interdependent organization involved in the process of making a product or service available for use or consumption你现在浏览的是第
14、十五页，共23页 The most significant contribution that the logistics channel makes to the overall channel process is the sorting function,this function involves rearranging the assortment of products as they flow through the channels through the customer,taking large blocks of single products and rearrangi
15、ng them into quantities,assortments,and varieties that consumer prefer.你现在浏览的是第十六页，共23页The sorting function has four steps,and these are important to understanding the concept of goods flowing through the logistics channel.lSorting out is sorting a heterogeneous supply of products into stocks that a
16、re homogeneous lAccumulating is bringing together similar stocks from different sourceslAllocating is breaking a homogeneous supply into smaller lotslAsserting is building up assortments of goods for resale,usually to retail customers你现在浏览的是第十七页，共23页lOther channelsNegotiation channels promotion chan
17、nel financing channel你现在浏览的是第十八页，共23页Part six activities in the logistical channel lCustomer servicelDemand forecasting lInventory managementlMaterials handlinglOrder managementlParts and service supportlProduction schedulinglProcurementlReturned products你现在浏览的是第十九页，共23页lSalvage and scrap disposelTr
18、ansportation managementlWarehousing management你现在浏览的是第二十页，共23页Part seven logistics career l由于与物流重要性的日益提高，它已经取得了真由于与物流重要性的日益提高，它已经取得了真正的职业地位，物流领域中的许多专业组织正致正的职业地位，物流领域中的许多专业组织正致于提高成员的专业知识。这些专业协会建立的宗于提高成员的专业知识。这些专业协会建立的宗旨是考虑到目前的工艺水平变化如痴之快，专业旨是考虑到目前的工艺水平变化如痴之快，专业人才必须不断接受教育和再教育。人才必须不断接受教育和再教育。l目前开设五六证书课程的学术组织有：目前开设五六证书课程的学术组织有：lClm lClamlApicslWevc你现在浏览的是第二十一页，共23页上课地点l我的群我的群:5801319l讲义将上传至讲义将上传至