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1、Unit 5Getting the messageWarming up+listening+speaking:1 periodsIntensive reading:2 periodsExtensive reading&writing:1 periodVocabulary&grammar:1 period教学建议：教学建议：convey,advertise,consideration,blame,react,annoy,accuse,associate,appeal,frequent,figure,profit,campaign,spokesman,illegal,target,attach,d
2、iscount,bonus重点词汇：重点词汇：Grammar:Review the object complement可充当宾语补足语的有可充当宾语补足语的有名词名词副词副词形容词形容词介词短语介词短语不定式不定式ing形式形式过去分词过去分词 利用单元话题使学生利用单元话题使学生开拓思路，提高运用开拓思路，提高运用语言的能力。语言的能力。Topic:advertising&advertisement Sub-topics:1.Forms of ads2.Techniques in advertising3.Impacts of ads4.Attitudes:sense&sensibility
3、How many types of ads are there?What are the purposes of these ads?Warming up()Brand()Price()Color and shape()Features()Comparison with other product of the same kind()Place where you can buy the product()Reasons why you should by the productPre-listening:What information do you think ads can give y
4、ou?Tick the items you think may be included in ads and list them in order of importance.Listening You are thinking of buy a laptop.Listen to the following ads and take some notes about their products.Ad 1:FX 435Features:Screen:Function:Selling point:14.1 inchAll you need for basic work and playA rea
5、sonable price of 4,000 yuan(The ad implies that its cheaper than other computers.)Ad 1:Star 5000Features:The perfect laptop for _.The choice of many _.Others will _ and _ you if you have it.Selling point:todays successful businessmenmost powerful companiesrespectenvyThe status it bringsAd 1:E-BrainF
6、eatures:Look:Price:Function:Selling point:Cool AffordableAll the basic software;a brand-new music systemCool,individualized look(Ita an expression of who you are.)The experts advice:_ before you buy a computer make a list of _ look at different _ compare _ and _ ask the store about _ use the Interne
7、t to see if there are _ consider buy a separate _,a _ and a _.think carefullythe features you needmodelspriceswhat you get for your moneyspecial offerscheaper alternativeskeyboardmonitormouse2.Tell the class which type of computer you decide to buy after comparison and considering the experts advice
8、.Post-listening:1.What approaches do ads use to persuade people to buy?Rational approach(1st ad)Emotional approach(2nd&3rd ads)ReadingReading Pre-reading discussion1.Where can we usually find ads?2.Whats your attitude towards ads?3.What do you think are some positive and negative impacts of ads?Fast
9、 ReadingRearrange the following statements according to their sequence in the text.1.Peoples reaction towards ads2.Positive effects of ads3.How ads are presented4.Distinguishing goods ads from bad ones5.The basic principle of advertising6.Tricks in bad adsKey:3-1-5-2-6-4Which of the following is the
10、 basic principle behind ads?A.To provide accurate information and help consumers to find right product at the best price.B.To introduce a brand name to customers and meet their real needs.C.To create a desire in customers mind by appealing to their emotions.D.To give consumers love and,happiness and
11、 success.What are the positive effects of ads according to the passage?1.Spread knowledge and publicize social problems5.4.3.2.Increase product salesReduce the cost of productsHelp consumers choose among the productsIntroduce new productsWhat tricks in ads are described in the text?Can you think of
12、some examples in which these tricks are used?1.Hidden information2.Exaggeration3.Bait and switchPost-reading discussionHow can we be rational consumers?Advertising to children:Is it ethical?I could put up with all the adult gift suggestions,because we are all grown-ups and if we are foolish enough t
13、o believe them,thats our problem.But what really annoyed me was the childrens gift ads.Every child under the age of ten is easily taken in by them.They have no sense of money,but they could hold their parents feelings easily.Then their parents would have to pay a lot of extra money for some small to
14、ys.I really hate this.I think it is time that something was to be done to stop it!Sample writing9、静夜四无邻，荒居旧业贫。2022/11/272022/11/27Sunday,November 27,202210、雨中黄叶树，灯下白头人。2022/11/272022/11/272022/11/2711/27/2022 3:30:00 AM11、以我独沈久，愧君相见频。2022/11/272022/11/272022/11/27Nov-2227-Nov-2212、故人江海别，几度隔山川。2022/1
15、1/272022/11/272022/11/27Sunday,November 27,202213、乍见翻疑梦，相悲各问年。2022/11/272022/11/272022/11/272022/11/2711/27/202214、他乡生白发，旧国见青山。27 十一月 20222022/11/272022/11/272022/11/2715、比不了得就不比，得不到的就不要。十一月 222022/11/272022/11/272022/11/2711/27/202216、行动出成果，工作出财富。2022/11/272022/11/2727 November 202217、做前，能够环视四周；做时，
16、你只能或者最好沿着以脚为起点的射线向前。2022/11/272022/11/272022/11/272022/11/279、没有失败，只有暂时停止成功！。2022/11/272022/11/27Sunday,November 27,202210、很多事情努力了未必有结果，但是不努力却什么改变也没有。2022/11/272022/11/272022/11/2711/27/2022 3:30:00 AM11、成功就是日复一日那一点点小小努力的积累。2022/11/272022/11/272022/11/27Nov-2227-Nov-2212、世间成事，不求其绝对圆满，留一份不足，可得无限完美。20
17、22/11/272022/11/272022/11/27Sunday,November 27,202213、不知香积寺，数里入云峰。2022/11/272022/11/272022/11/272022/11/2711/27/202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。27 十一月 20222022/11/272022/11/272022/11/2715、楚塞三湘接，荆门九派通。十一月 222022/11/272022/11/272022/11/2711/27/202216、少年十五二十时，步行夺得胡马骑。2022/11/272022/11/2727 November 2022
18、17、空山新雨后，天气晚来秋。2022/11/272022/11/272022/11/272022/11/279、杨柳散和风，青山澹吾虑。2022/11/272022/11/27Sunday,November 27,202210、阅读一切好书如同和过去最杰出的人谈话。2022/11/272022/11/272022/11/2711/27/2022 3:30:00 AM11、越是没有本领的就越加自命不凡。2022/11/272022/11/272022/11/27Nov-2227-Nov-2212、越是无能的人，越喜欢挑剔别人的错儿。2022/11/272022/11/272022/11/27S
19、unday,November 27,202213、知人者智，自知者明。胜人者有力，自胜者强。2022/11/272022/11/272022/11/272022/11/2711/27/202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。27 十一月 20222022/11/272022/11/272022/11/2715、最具挑战性的挑战莫过于提升自我。十一月 222022/11/272022/11/272022/11/2711/27/202216、业余生活要有意义，不要越轨。2022/11/272022/11/2727 November 202217、一个人即使已登上顶峰，也仍要自强不息。2022/11/272022/11/272022/11/272022/11/27MOMODA POWERPOINTLorem ipsum dolor sit amet,consectetur adipiscing elit.Fusce id urna blandit,eleifend nulla ac,fringilla purus.Nulla iaculis tempor felis ut cursus.感感 谢谢 您您 的的 下下 载载 观观 看看专家告诉