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1、Unit 1 AdvertisementUnit 1 AdvertisementWelcome to the unit2021/8/11 星期三1What will you think of when these pictures come into your sight?What role do you think ads play in our daily life?2021/8/11 星期三2Look at the following pictures and talk about each picture separately.2021/8/11 星期三3Hope Project OX
2、LIN AIRLINESI love to fly with Oxlin AirlinesMake every day a green one.Say No to drugs!Shine that lasts for days!Special discount on learning software2021/8/11 星期三4Discussing 1.What image(s)can you read on each poster?2.What can you read on each poster?3.What does each advertisement try to tell us?
3、4.Do they belong to the same type?2021/8/11 星期三5Questions1.Which advertisements make you want to buy a product or service?Why?2.Which advertisements make you think about problems in society or about people who need help?Why?3.Do you think advertisements tell the complete truth?Why or why not?2021/8/
4、11 星期三61.Which advertisements make you want to buy a product or service?Why?1.As we can see clearly,the three ads separately promote learning software,an airline service and a shampoo.They are well-designed and attract me.I cant help hoping to buy a product or a service,upon seeing them.2021/8/11 星期
5、三7In my opinion,the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle,but also because it says that this shampoo will keep my hair shiny for days.Although I dont believe that this ad tells the complete truth,I want to try it anyway.2021/8/11 星期三
6、82.Which advertisements make you think about problems in society or about people who need help?Why?2.The other three ads separately for Project Hope,Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help.Peoples health,the environment and poor chil
7、drens lives are the most common social concerns.This kind of ads are of great significance and are necessary.2021/8/11 星期三9Nobody can ignore the problems around us.In addition,the persuasive words and the impressive images used in these ads strike me a lot.Of the three ads,the ad about Earth Day str
8、ikes me the most.The ad shows us a birds nest built in the sky.The poster is trying to show that there is nowhere else to put the birds nest because all the trees have been cut down.It sends us a serious warning and tells us that we should protect the environment from now on.2021/8/11 星期三103.Do you
9、think advertisements tell the complete truth?Why or why not?3.No.Generally speaking,public service advertisements are intended to educate people about health,problems in society and public welfare in order to teach people and help them to live a better life.Public service advertisements are usually
10、placed for free and they are usually true.2021/8/11 星期三11Commercial advertisements,on the other hand,are intended to encourage people to buy a product or service so that companies can make more money.Thus they try their best to make people believe they are telling the truth,sometimes by tricking us.
11、For example,ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps him or her young and good-looking.It is up to us,the consumers,to decide whether to believe commercial advertisements or not.2021/8/11 星期三12language pointsUnit1 Advertising2021/8
12、/11 星期三13advertisev.v.做广告做广告,登广告登广告advertise for an apartment登广告寻求公寓房登广告寻求公寓房公司登广告招聘一名新秘书。公司登广告招聘一名新秘书。The company advertised for a new secretary.我们该登个广告聘人来照管孩子们。我们该登个广告聘人来照管孩子们。We should advertise for someone to look after our children.advertisementadvertisement n.n.广告广告television advertisement 电视广
13、告电视广告commercial advertisement 商业广告商业广告2021/8/11 星期三14aware adj.用作表语用作表语知道的知道的;意识到的意识到的be/become(well)aware of 知道知道,意识到意识到 become(well)aware+wh-/that 发觉发觉,注意到注意到Are you aware that youre sitting on my hat?你可知道你坐在我的帽子上吗？你可知道你坐在我的帽子上吗？I was well aware that this is a risky investment/well aware how risky
14、 this investment is.我很清楚这项投资风险很大我很清楚这项投资风险很大.2021/8/11 星期三15The man is socially/politically/artistically aware.一个有社会意识一个有社会意识/有政治意识有政治意识/有艺术感的人有艺术感的人without being aware of it,不会觉察（留意）到它，不会觉察（留意）到它，awareness n.unaware opposite.无意识的无意识的be unaware of/that2021/8/11 星期三16similar/similarity/similarly1.The
15、 two signatures are similar to each other.Can you tell them apart?2.Are there any similarities between the two religions?2021/8/11 星期三173.What strikes me most about his poem is its similarity to Wordsworths.4.You can never tell them apart not only because they are twins but because they similarly dressed.2021/8/11 星期三18Homework1.Collect some advertisements and try to know what products or services the ads talk about.2.Get ready for the Reading part.2021/8/11 星期三19Thank you!Thank you!2021/8/11 星期三202021/8/11 星期三21