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1、Unit 1Advertising 2021/8/8 星期日1 Enjoy a group of pictures2021/8/8 星期日2Enjoy your music,Enjoy your Sony!2021/8/8 星期日3Shoes can fly!So do your dreams!2021/8/8 星期日4Sedal ShampooEverything is possible!Commercial advertisements2021/8/8 星期日5More ads for you to discuss:Protect water,Protect ourselves.think
2、 about a good slogan for each ad2021/8/8 星期日6Taiwan,China!2021/8/8 星期日7Stop smokingTo protect our environment!Public service advertisements (PSAs)2021/8/8 星期日8Look at the four ads on P1 and decide which type they belong to.Earth DaySay No to DrugsOxlin AirlinesSoft Shine ShampooCommercial advertisem
3、entsPSAs 2021/8/8 星期日9Unit 1Reading 2021/8/8 星期日10What may be talked about in this expository writing?Prediction:advertisements2021/8/8 星期日11Reading strategy:reading expository writing（说明文）（说明文）introduction of subjectsupporting detailsconclusiona subject2021/8/8 星期日12Structure of the writing:Subject
4、 Introduction of the subjectSupporting detailsConclusionParagraph 1Paragraph 2Paragraph 3-4Paragraph 52021/8/8 星期日13Fast-reading1.What does PSA stand for?Public service advertisement.3.Where are advertisements usually found?They are usually found in newspapers and magazines,on the Internet,radio and
5、 television.2.When did China begin a nationwide public service advertising campaign?In 1996.2021/8/8 星期日14Read the passage again and fill in the numbered blanks no more than three words.Careful reading:Careful reading:2021/8/8 星期日152_Something using 3 _ to persuade people to buy a product or service
6、,or to believe in an idea.Types/categories4_ 5_ FeaturesTitle 1_Commercial advertisementsPublic service advertisementsTo advertise a product or serviceTo teach us and help us6_Not telling peopleNot telling people7 7_ 8 8_ People learning a lot byPeople learning a lot byfollowing the advice following
7、 the advice they givethey givelead better livesAdvertisementsDefinitionWords and picturesBenefiting the publicBenefiting the publicthe complete truththe complete truthAims2021/8/8 星期日16AdvertisementsLanguage study2021/8/8 星期日17Revision(Fill in the blanks)Advertisements have become a part of our life
8、.There are two main t_ of advertisements.One is called c _ advertisements,which are m_ to p _ a product or s _.But they dont tell people the c _ truth.Another one is called PSAs,which are often run for f_.They d_ with many s_ problems,which often affect public w_.romoteompletereeealelfareerviceypeso
9、mmercialeantocial2021/8/8 星期日18be used to sth L1so that L1-2do research on sth L3 share with L5persuadeto do L6believe in L7pay for L10for free L11be meant to do L11protect from L14be aware of L15even if L15fool sb into doing L17be proud of L 20feel pleased with L 23make a connection with L 24fall f
10、or L25play tricks on L26aim to do L 29lead a life L29such as L33deal with L 34encourage sb to do L35follow the advice L39Phrases2021/8/8 星期日191.I did some research on advertisements,and have something very important to share with you(L2).research:1)n.do/conduct research on:我正在做关于广告的研究。我正在做关于广告的研究。2)
11、V.to study商人研究市场很重要。商人研究市场很重要。I am conducting research on advertisements.Its important for a businessman to research the market.2021/8/8 星期日20share sth.with sb.:e.g.Id like to share my book with you.PracticeShe _ my troubles as well as my joys.A.shares with B.shares(in)B2021/8/8 星期日212.An advertisem
12、entor to believe in an idea(L6).believe in:to have firm faith inMany people dont believe in God.Practice:believe/believe inI _ what you said,but I dont _ you.believe inbelieve 2021/8/8 星期日223.There are laws to protect people from advertisements that cheat people.(L14)Protect from keep sb./sth.safe f
13、romWe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。人们通常戴太阳镜以妨眼睛被太阳灼伤。People usually wear sunglasses to protect their eyes from being burned by the sunlight.2021/8/8 星期日234.we still must be aware of the skilful methods(L14)be aware of:realize sth.that existsAre you aware of the importanc
14、e of learning a foreign language?约翰意识到自己做错了事情。约翰意识到自己做错了事情。be aware that:having knowledge of sth./sb.我很清楚吸烟有害健康。我很清楚吸烟有害健康。John has been aware of having done something wrong.Im well aware that smoking is bad for our health.2021/8/8 星期日245.Even if an ad does not lie ()lie:lied,lied,lying vi.说谎说谎 to s
15、b.about sth.She was lying!She lied to me about her age!lie:lay,lain,lying vi.平躺平躺He has lain in bed since this morning.lay:laid,laid,laying vt.放置放置,下蛋下蛋He laid his hand on my shoulder.He _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidl
16、ainlying2021/8/8 星期日256.We must not fall for this kind of trick.(L24)fall for sth.:to be trickedYou should be clever enough not to fall for his tricks.他说他是学生他说他是学生,我信以为真。我信以为真。fall for sb.:be attracted to sb.They met,fell for each other and got married six weeks later.He said that he was a student a
17、nd I fell for it.2021/8/8 星期日267.Not all ads play tricks on us though.All ads dont play tricks on us though.None of ads play tricks on us though.2021/8/8 星期日27play tricks on:play a joke on Children,as well as adults,usually playtricks on each other on Halloween.老师要求我们不要再捉弄对方了。老师要求我们不要再捉弄对方了。The teac
18、her asked us not to play tricks on each other any more.trick:v.trick sb.into doing sth.She tricked him into giving her all his money.2021/8/8 星期日288.There are also PSAs that encourage people to support encourage sb.to do sth.Her success encouraged me to try the same thing.老师鼓励她看英文电影老师鼓励她看英文电影。The te
19、acher encouraged her to watch English films.2021/8/8 星期日29 Consolidation:1.You should _ your books_ your desk-mate.2.I _ getting up early in the morning.3.I will never _ the words of door-to-door salesman.sharewitham used tofall forbe used to do research on play tricks onshare with encourage believe
20、 in liefor free protect from intend tobe aware of connect with fall for 2021/8/8 星期日304.I never _ God.5.She _ the danger around her.6.You will get a book _.7.The teacher asked us to _ environment protection.8.The special clothes will _ you _ being attacked by wild animals.be used to do research on p
21、lay tricks onshare with encourage believe in liefor free protect frombe aware of fall for believe in is aware offor freedo research onprotectfrom2021/8/8 星期日319.You are actually _ her laziness if you do everything for her.10.She _ to us about what she did just now.11.Dont _ me!I am angry!be used to
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