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1、How advertising worksHow advertising works2021/8/11 星期三1Enjoy an ad.Enjoy an ad.2021/8/11 星期三2Skim the text and predict the content.Skim the text and predict the content.SkimmingSkimming 2021/8/11 星期三3Listen and pay attention to the following words.Who?Why?Where?How?2021/8/11 星期三4Choose the correct
2、answers.1.Who advertises?()A.business B.individuals C.organisations D.associations2.Why do they advertise?()A.to inform the public B.to sell their goods C.to educate the bad guys D.to fool peopleA.B.C.DA.B2021/8/11 星期三53.Where do they advertise?()A.on buses B.on the radio C.on the Internet D.on bill
3、boards E.on our textbook F.on our clothes4.How do they make effective ads?()A.identify their target B.appeal to their targetC.use a cheap medium D.use visual mediumA.B.C.D.FA.B2021/8/11 星期三6Divide the text into four parts.Part I.(para )Part II.(para )Part III.(para )Part IV.(para )IntroductionWhat i
4、s an ad?How do advertisers make effective ads?How effective are ads?123-78-92021/8/11 星期三71.We are exposed to ads only in the public places.2.Understanding how advertising works can help us earn a lot of money.True or false.FF2021/8/11 星期三83.An advertisement is a message or announcement that intends
5、 to inform or cheat people.4.Advertisers include business,individuals,organizations and associations.TF2021/8/11 星期三95.Advertisers make ads effective by identifying the target only.6.Using a suitable media plays an important part in ads.FT2021/8/11 星期三107.An effective advertisement is likely to make
6、 people buy the products that they have no use for.F2021/8/11 星期三11Comprehending1.Water A.What is the most common name for H2O?Water.2021/8/11 星期三12B.What is the purpose of this advertisement?Encourage people to use water wisely and to save it.2021/8/11 星期三13A.What group of people is the advertiseme
7、nt made for?Young people who like sports and the latest fashions.2.Super Shooze2021/8/11 星期三14B.What message does the advertisement give?If you wear our shoes youll have an exciting life,and be popular.2021/8/11 星期三15C.Do you think the message is true?No,because just wearing a certain brand of shoes
8、 wont make you excited,popular or have fun.2021/8/11 星期三16A.Why are the first two lines written bigger than the rest?It can draw peoples attention.3.Refresh water2021/8/11 星期三17B.Does it mean the advertiser will lose money if you buy two bottles with two bottles free?No,they will make more money by
9、selling more bottles.2021/8/11 星期三18C.Why do advertisers often use the“Buy one get one free”message?People love a bargain and like buying the product if they think they are getting something for free.2021/8/11 星期三19A.What does this advertisement encourage you to think?4.Environmentair think ofthe sk
10、your environmenthow2021/8/11 星期三20B.What do you think causes air pollution?air pollutionmodern machinestransportation vehicleshuman beings2021/8/11 星期三21C.How else can advertisers make people more aware of our environment?Tell people more and help them to be more aware of the importance of protectin
11、g our environment.2021/8/11 星期三225.“Speeding”and“How fast am I going”?A.What do both ads want people to do?They want people to stop speeding.2021/8/11 星期三23B.Who are their target?Drivers.2021/8/11 星期三24Enjoy more ads.2021/8/11 星期三25Read again 1.be exposed to 2.casual garments3.turn into4.inform5.fit
12、 into6.appeal to7.It would be no use advertising.8.rely on9.have no use for2021/8/11 星期三261.Complete the summary of the reading passage using words from the text.educate;appeal;target;budget;media;expense.Answers:P45.Learning about language2021/8/11 星期三272.Complete the sentences using words from the
13、 box in their proper forms.1)casual 2)basis 3)attach 4)worthy 5)association 6)corporation 7)refresh 8)conscience 9)garment 10)inform2021/8/11 星期三283.Complete the sentences with the correct preposition.1)We are exposed _ hundreds of different advertisements every day.2)She is a remarkable woman who i
14、s worthy _ your admiration.toof2021/8/11 星期三293)If you keep copying everything she does,youll turn _ her one day.4)The police appealed _ the public for any information about the Murder.intoto2021/8/11 星期三305)You cannot rely _ him to arrive on time because he is always late for meetings.6)Youll soon fit _ your new job and start enjoying yourself.7)Please attach this label _ your suitcase.onintoto2021/8/11 星期三31Homework1.Underline some difficult points.2.Preview the passage on page 48.2021/8/11 星期三322021/8/11 星期三33