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1、Honda 广告解读广告解读制作者：希希制作者：希希Questions for Discussion：1、Whats the Chinese meaning of Honda?2、Do you know the slogan of Honda?Honda本田雅阁汽车本田雅阁汽车Slogan:We make it simplebrand nameNote:It refers to carFeature:simple让让一切一切变得更变得更简单简单Questions for Discussion：3、Whats the Advertisement Title of Honda?4、Whats th
2、e feature of Advertisement Title of Honda?Advertisment Title:Will it drive everyone back to the drawing board?Note:It refers to Honda它它会使每个人都带回绘图板吗？会使每个人都带回绘图板吗？Question HeadlineAnalyse（1）arouse ones curiosity（2）easy for consumers to acceptQuestion Headline(Honda)Review:（1）arouse ones curiosity（2）ea
3、sy for consumers to acceptdrive:to force sbdrawing board:you could design sth as you likeTranslation practice:When we introduced the Honda Accord,we thought it was the perfect car for the time.当我们介绍本田雅当我们介绍本田雅阁时，我们认为它阁时，我们认为它是当时最完美的汽是当时最完美的汽车。车。Sentence analysis:When we introduced the Honda Accord,w
4、e thought it was the perfect car for the time.adverbial clause of timeNote:we thought(that).object clauseSentence analysis:When we introduced the Honda Accord,we thought it was the perfect car for the time.Note:(1)it modifies Honda(2)for the time=at that timeTranslation practice:Others must have tho
5、ught so,too.Because everyone has tried to improve on it.其他人肯定也这么其他人肯定也这么想。因为每个人都想。因为每个人都在努力改进。在努力改进。Sentence analysis:Others must have thought so,too.Because everyone has tried to improve on it.When we introduced the Honda Accord,we thought it was the perfect car for the time.Sentence analysis:Other
6、s must have thought so,too.Because everyone has tried to improve on it.HondaSentence analysis:Others must have thought so,too.Because everyone has tried to improve on it.Note:(1)improve on 对对.改进改进(2)In English Advertisement,the first letter of“because”can be capitalized in a single sentence.Translat
7、ion practice:Finally somebody has improved on it.We have.终于有人改进了。终于有人改进了。就是我们了。就是我们了。Sentence analysis:Finally somebody has improved on it.We have.Note:In these sentences,“we have”is“we have improved on it”.It is used as an emphasis.Translation practice:For 1982,Honda introduces the new Accord.Still
8、 simply a Honda,but also a newly styled car.19821982年，本田推出年，本田推出了新雅阁。仍然是了新雅阁。仍然是一辆本田，但它是一辆本田，但它是一辆新型汽车。一辆新型汽车。Sentence analysis:For 1982,Honda introduces the new Accord.Still simply a Honda,but also a newly styled car.Brand NameNote:not only.but also.Translation practice:The new Accord is roomier in
9、side and longer outside.It rides smoother and handles better.新雅阁的内部空间新雅阁的内部空间更大，外部更长。更大，外部更长。它骑起来更平稳，它骑起来更平稳，操控性更好。操控性更好。The new Accord is roomier inside and longer outside.It rides smoother and handles better.Questions for Discussion：5、What is the basic form of the word“roomier”?Note:roomy(adj.)：ha
10、ving a lot of space inside 宽敞的；宽大宽敞的；宽大的的Eg.a surprisingly roomy car出奇宽敞的汽车出奇宽敞的汽车The new Accord is roomier inside and longer outside.It rides smoother and handles better.Questions for Discussion：Sentence analysis:The new Accord is roomier inside and longer outside.It rides smoother and handles bett
11、er.large inside；move around freely and comfortably.The new Accord is roomier inside and longer outside.It rides smoother and handles better.Questions for Discussion：6、What is the function of the word“and”?Contrast.The new Accord is roomier inside and longer outside.It rides smoother and handles bett
12、er.Questions for Discussion：7、Which figure of speech does the sentence use?Note:Parallelism.(similar structure or feature)The new Accord is roomier inside and longer outside.It rides smoother and handles better.Questions for Discussion：7、Which figure of speech does the sentence use?Note:Rhyme.(a wor
13、d that has the same sound or ends with the same sound as another word)Translation practice:The gas mileage is better,too.With the 5 speed,a gallon of gas takes you an EPA estimated 30 miles,and estimated 41 miles highway.汽油里程也更好。在汽油里程也更好。在5 5速的情况下，一加速的情况下，一加仑汽油可以用于环保仑汽油可以用于环保署估计的署估计的3030英里和英里和4141英里
14、的高速公路。英里的高速公路。Sentence analysis:With the 5 speed,a gallon of gas takes you an EPA estimated 30 miles,and estimated 41 miles highway.Adverbial of AccompanySentence analysis:With the 5 speed,a gallon of gas takes you an EPA estimated 30 miles,and estimated 41 miles highway.postpositive attributes an E
15、PATranslation practice:Use 30 mpg for comparison.Your mileage may vary according to weather,speed or length of trip.与使用与使用3030加仑进行比加仑进行比较。您的里程数可能较。您的里程数可能会因天气、速度或旅会因天气、速度或旅行时间的不同而有所行时间的不同而有所不同。不同。Word Study：Use 30 mpg for comparison.Your mileage may vary according to weather,speed or length of trip.
16、Note:mpg(abbr.):miles per gallon(used for saying how much petrol/gas a vehicle uses)每加仑燃料所行英里数；每加仑燃料所行英里数；英里每加仑英里每加仑Word Study：Use 30 mpg for comparison.Your mileage may vary according to weather,speed or length of trip.Note:mileage:(U/C)(usually singular)英里里程英里里程the distance that a vehicle has trav
17、elled,measured in milesMy annual mileage is about 10 000.我一年的行驶里程大约为我一年的行驶里程大约为1万英里。万英里。a used car with one owner and a low mileage 只经过一人之手且行驶里程少的旧汽车只经过一人之手且行驶里程少的旧汽车The car rental included unlimited mileage,but not fuel.汽车租金不限里程，但不包括燃油费。汽车租金不限里程，但不包括燃油费。I get a mileage allowance if I use my car for
18、 work(=an amount of money paid for each mile I travel).如果我因公开自己的车，就有如果我因公开自己的车，就有一笔里程补贴。一笔里程补贴。usually singularTranslation practice:California figures will be a few miles per gallon lower.And you can expect actual highway mileage to be less.加州的里程将每加仑加州的里程将每加仑少几英里。你可以预少几英里。你可以预期实际的公路里程会期实际的公路里程会更少。更少
19、。Word Review：few表示表示“几乎没有几乎没有”，具有，具有否定否定意义。意义。a few表示表示“一些，有几个一些，有几个”，具有具有肯定肯定意义。意义。There are a few apples on the table.桌子上有桌子上有几个几个苹果。苹果。There are few apples on the table.桌子上桌子上几乎没几乎没苹苹果。果。两者两者+可数名词可数名词Translation practice:You can also expect the total economy that has made Honda cars famous throug
20、h the years.你也可以预料到，你也可以预料到，这些年来本田汽车这些年来本田汽车声名鹊起的整体经声名鹊起的整体经济。济。Sentence analysis:You can also expect the total economy that has made Honda cars famous through the years.Attributive ClauseAntecedentSentence analysis:You can also expect the total economy that has made Honda cars famous through the ye
21、ars.Note:make Honda cars famouspredicate verb object object complement考点提炼：考点提炼：“make+宾语宾语+宾补宾补”结构：结构：make+宾语宾语+adj.使使.变得变得.e.g.Music makes your life colorful.make+宾语宾语+n.使使.成为成为.e.g.We made him our monitor.make+宾语宾语+do sth.使，让使，让e.g.You can make that dream come true.make+宾语宾语+done 使使.（在这种结构中，宾语（在这种
22、结构中，宾语往往是往往是反身代词反身代词，宾语和宾补之间是逻辑上的，宾语和宾补之间是逻辑上的动宾动宾关系）关系）使自己被别人使自己被别人.e.g.The speaker raised his voice in order to make himself heard.make+it(形式宾语形式宾语)+n./adj.+to do sth./that.(真正的宾语真正的宾语)e.g.Translation practice:And it still has Hondas proven front-wheel drive and transverse-mounted engine.它仍然拥有本田久它
23、仍然拥有本田久经考验的前轮驱动经考验的前轮驱动和横向安装的发动和横向安装的发动机。机。Word Study：And it still has Hondas proven front-wheel drive and transverse-mounted engine.Note:(1)proven(adj.)only before noun:被证明的被证明的；已证；已证实的实的 tested and shown to be trueIt is a proven fact that fluoride strengthens growing teeth.氟化物可以强化生长中的牙齿，这是已证明的事实。氟
24、化物可以强化生长中的牙齿，这是已证明的事实。Word Study：And it still has Hondas proven front-wheel drive and transverse-mounted engine.Note:(2)front-wheel(n.):前前轮轮(3)drive C,U:传动（或传动（或驱动驱动）装置）装置 the equipment in a vehicle that takes power from the engine to the wheelsEg.the drive shaft 驱动轴驱动轴Word Study：And it still has Ho
25、ndas proven front-wheel drive and transverse-mounted engine.Note:(4)transverse-mounted(n.):横向安装横向安装(5)engine(n.):the part of a vehicle that produces power to make the vehicle move 发动机；引擎发动机；引擎Eg.a diesel/petrol engine 柴油柴油/汽油发动机汽油发动机Translation practice:There is one more thing that hasnt charged.Hon
26、da quality.We continually go back to the drawing board.To stay ahead.还有一件事没有收费还有一件事没有收费本田自身的品质。本田自身的品质。我们不断地将技术保我们不断地将技术保持如同绘图板一样持如同绘图板一样保持领先。保持领先。Sentence analysis:There is one more thing that hasnt charged.Honda quality.We continually go back to the drawing board.To stay ahead.Note:In the above se
27、ntences,these two red periods are served as two dashes.(indicates a statement)Sentence analysis:There is one more thing that hasnt charged.Honda quality.We continually go back to the drawing board.To stay ahead.Note:In English Advertisement,we are inclined to use short sentences rather than a formal
28、ly grammatically correct sentences.There is one more thing that hasnt charged.Honda quality.We continually go back to the drawing board.To stay ahead.8、Whats the difference between“continual”and“constant”?continual:continuing without interruptionconstant:happening all the time or repeatedlyQuestions
29、 for Discussion：Translation practice:While others go back to catch up.其他品牌的车商却其他品牌的车商却一直追赶着我们。一直追赶着我们。While others go back to catch up.Questions for Discussion：9、Which figure of speech does the sentence use?Note:Omission.While others(=others brands of cars)go back to catch up(with us).THANK YOU制作者：希希制作者：希希北理珠北理珠1919级英语二班级英语二班 191002103735191002103735