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1、Module ThreeBEC VantageContentsModule Three3.1 Business topic:Starting a business3.2 Business skills:Leaving and taking messages3.3 Exam spotlight:Listening Test:Part One Business Topic3.1 Reading:We wanna hold your hand3.1 Listening:Advice on franchises3.1 Listening:Planning a seminar3.1 Grammar:wi
2、ll and the future3.1 Speaking:Discussing a schedule3.1 Vocabulary:Types of business3.1 Vocabulary:Types of business1.sole trader 2.partnership n.3.franchise n.4.entrepreneurial spirit5.voil int.6.granting of a licence7.franchisor n.8.franchisee n.9.ludicrous adj.10.charge ones own prices独立法人，独立经销店独立
3、法人，独立经销店合伙经营合伙经营连锁店连锁店,特许经销权，特许经营特许经销权，特许经营企业家精神，进取精神企业家精神，进取精神（法）那就是（法）那就是,瞧瞧(表示事情成表示事情成功或满意之感叹词功或满意之感叹词)同意发给许可证同意发给许可证授予特许者授予特许者特许经营者，加盟者特许经营者，加盟者荒谬的，可笑的荒谬的，可笑的自行定价收费自行定价收费Useful Words and Expressions11.menu content12.solicitor n.13.profit margin n.14.branch out15.launch vt.16.invest vt.17.venture
4、 n.18.fee n.19.run(a company/business)20.luggage n.菜单的内容菜单的内容律师律师,事务律师事务律师利润率，利润幅度，利差利润率，利润幅度，利差使使分支出来，拓展业务分支出来，拓展业务 开办（新企业）开办（新企业）投资投资商业冒险；风险公司商业冒险；风险公司费用（如入场费、手续费等）费用（如入场费、手续费等）管理公司管理公司行李行李Useful Words and Expressions21.online database22.subscription n.23.mobile phone24.MP3 player 25.laptop n.26.s
5、chedule n.27.shuttle bus 28.buffet n.网上数据库网上数据库订购；订阅订购；订阅移动电话移动电话MP3播放器播放器手提电脑手提电脑时间表，计划时间表，计划班车，机场班车班车，机场班车冷餐，自助餐冷餐，自助餐Useful Words and ExpressionsAbout British Franchise Association 图片来自http:/www.thebfa.org/The British Franchise Association is the voluntary self regulating governing body for franc
6、hising.All the members have chosen to be vetted against a strict code of business practice-they endeavour to be good franchisors that can deliver the success that you want.About Domino Pizza Domino Pizza is an international fast food pizza delivery chain.图片来自http:/www.dominos.fr/Background Informati
7、on 如何创业如何创业 创业包括通过个人或一个群体投资组建公司，创业包括通过个人或一个群体投资组建公司，来提供新产品或服务，以及有意识地创造价值的来提供新产品或服务，以及有意识地创造价值的过程。形式有：过程。形式有：一是网络创业。一是网络创业。二是加盟创业。二是加盟创业。三是兼职创业。三是兼职创业。四是团队创业。四是团队创业。五是大赛创业。五是大赛创业。六是概念创业。六是概念创业。七是内部创业。七是内部创业。3.1 Vocabulary:Types of business Sole trader:You are self-employed and set up the business on
8、your own.Partnership:You are self-employed and start the business with another person.You are both equally liable.Franchise:You buy a licence to trade under the name of the franchisor and you benefit from the franchisors expertise.Exercise 1:Here are three different ways to start your own Business.W
9、ork in pairs and think of one advantage and one disadvantage for each approach.Key and Analysis：说出每种公司开设方式的一个优点和缺：说出每种公司开设方式的一个优点和缺点，并且举例说出一家你所熟悉的公司。如果没有经验，可点，并且举例说出一家你所熟悉的公司。如果没有经验，可以参考以下思路：以参考以下思路：优点优点 缺点缺点 独立经销店独立经销店 利益独享利益独享 如果破产则丧失如果破产则丧失一切一切 合伙经营店合伙经营店 压力共担压力共担 策略可能产生分策略可能产生分歧歧加盟连锁店加盟连锁店 给定经营模
10、式，给定经营模式，风险较小风险较小 部分利润要上交部分利润要上交授予特许的经营授予特许的经营者者 credit ratingfranchise agreementfranchise feewell-established adj.brand name financial assistance信用度，信用评级信用度，信用评级特许协议特许协议 特许证费用特许证费用 公认的，知名的，公认的，知名的，得到认可的得到认可的品牌名称品牌名称 金融支持金融支持 Useful Words and Expressions 1.As a sole trader,you are independent;you ar
11、e your own boss.2.As a franchisee,your promotional activities,financial records,hiring,service procedure,etc.,are not in complete control of your own.3.In partnership you share risks and profits with your partner.4.You may disagree with your partner on strategy.5.Franchising enables people to both o
12、wn a business and get help running it.6.A well-run franchise organization can provide a person who has never managed a business with guidance.7.Franchisors can provide a brand name,products or services,and financial assistance.8.Franchisees have to pay franchise fees and they lose some independence.
13、9.Sometimes the training programs provided by the franchisors are weak-too brief and staffed by trainers who do not have instructional skill.3.1Reading:We wanna hold your handExercise 2:The table below lists things to rememberif you are setting up a new business sole trader.Read the article and comp
14、lete the right-hand column.3.1Reading:We wanna hold your handExercise 3:Now read about another small business.Complete the text with the underlined words in bold from the article on franchising on page 26.1 launch。launch 做及物动词，表示做及物动词，表示 “开办、开办、创办创办”的意思时，后面宾语可加的意思时，后面宾语可加“company,enterprise,store”等。
15、例如：等。例如：launch a company；launch a new enterprise 2 charge。charge 表示表示“征收，收费征收，收费”的意思时，的意思时，后面可跟表示钱款的词语，也可跟被收费的对象。后面可跟表示钱款的词语，也可跟被收费的对象。例如例如charge 9.95 per tag；This hotel charged me 50 for a room for a night.。3 fee。subscription fee 上网查询费用，点卡费。上网查询费用，点卡费。与与fee搭配的词组：搭配的词组：tuition feeKey and Analysis 4
16、growth。与。与growth搭配的词组：搭配的词组：a huge growth in orders5 concept。与。与concept搭配的词组：搭配的词组：a simple concept 6 branch out。含有。含有branch out的词组：的词组：branch out into stickers Key and Analysis Topic analysis：Tags that can end misery of lost luggage告别行李丢失之苦的神奇标签告别行李丢失之苦的神奇标签1 secure tags which travelers attach to t
17、heir luggage 旅行者贴在行李上的安全标签。旅行者贴在行李上的安全标签。secure 安全的；例如：安全的；例如：Please make the window secure before you leave.2 activate the tag online 在网络上激活标签。在网络上激活标签。3 log on to 登录，上网。如：登录，上网。如：log on to the internet without cables；Anyone can log on to the computer.Key Points3.1 Listening:Advice on franchisesExe
18、rcise 4:Listen to a trainer doing a seminar on beingan entrepreneur.What advice does the trainer give?1 关键信息关键信息its important when you are thinking of becoming a franchisee to be someone who.接着从反面强调这一观点接着从反面强调这一观点Entrepreneuers tend to be people,so if you dont like doing what other people want,then
19、franchising isnt for you.2 关键信息关键信息 make sure that the brand is strong and that its something you are interested in.3 关键信息关键信息 You still need start-up capital.其其他信息还有：他信息还有：money,as low as five thousand pounds,as high as two hundred and thirty thousand pounds。Key and Analysis 3.1 Listening:Advice on
20、 franchisesExercise 5:Listen again to the talk.Write in the missing expressions.所填写的表达法在口语考试中经常用到：所填写的表达法在口语考试中经常用到：1 its important when 通常用于概括某事通常用于概括某事的重要性。的重要性。2 Secondly,Id say 用于承接第一个要点用于承接第一个要点。3 for example 用于举例。用于举例。4 also think 用于补充阐述想法。用于补充阐述想法。5 Finally,theres 用于阐述最后一个观点用于阐述最后一个观点。Key and
21、 Analysis 3.1 Listening:Advice on franchises Exercise 6:Work in pairs.Each of you prepares a Exercise 6:Work in pairs.Each of you prepares a short one-minute talk on the topics below.short one-minute talk on the topics below.Use the ideas given and add more of your own.the ideas given and add more o
22、f your own.When you are ready,give the talk to your partner.you are ready,give the talk to your partner.Exam Success This is the task you will do in Part Two of the Speaking Test in the BEC Vantage exam.口语测试第二部分介绍口语测试第二部分介绍 在在BECV口语测试第二部分中，考生分别从所给的口语测试第二部分中，考生分别从所给的三个话题中选一个，经过一分钟的准备后，进行三个话题中选一个，经过一分
23、钟的准备后，进行一分钟的陈述，然后回答对方就此话题提出的一一分钟的陈述，然后回答对方就此话题提出的一到两个问题。在准备时间内，考生可以把要点记到两个问题。在准备时间内，考生可以把要点记录下来，谈论的时候注意合理组织话语、逻辑清录下来，谈论的时候注意合理组织话语、逻辑清晰地表达自己的观点。考生在发言时，其搭档可晰地表达自己的观点。考生在发言时，其搭档可以抓紧时间记下要点。所提问题要针对对方的话以抓紧时间记下要点。所提问题要针对对方的话题而非自己的话题。该部分的考试时间为：两个题而非自己的话题。该部分的考试时间为：两个考生一组大约考生一组大约6分钟，三个考生一组大约分钟，三个考生一组大约8分钟。分
24、钟。Tips：回答须包括题目中实心圆点表明的两个要点。回答须包括题目中实心圆点表明的两个要点。回答须包括题目中实心圆点表明的两个要点。回答须包括题目中实心圆点表明的两个要点。除题目给出的要点外，加上自己的观点。除题目给出的要点外，加上自己的观点。除题目给出的要点外，加上自己的观点。除题目给出的要点外，加上自己的观点。用连接词过渡如用连接词过渡如用连接词过渡如用连接词过渡如however,although,besides,becausehowever,although,besides,because等等等等 当另一位考生在陈述时，要思考如何针对其话题进行提问。当另一位考生在陈述时，要思考如何针对
25、其话题进行提问。当另一位考生在陈述时，要思考如何针对其话题进行提问。当另一位考生在陈述时，要思考如何针对其话题进行提问。准备好开头和结尾的措辞。准备好开头和结尾的措辞。准备好开头和结尾的措辞。准备好开头和结尾的措辞。开头常用的用语有：开头常用的用语有：开头常用的用语有：开头常用的用语有：Id like to talk aboutId like to talk about，first of all first of all When,I think that it is important to When,I think that it is important to 结束常用的用语有：结束常用
26、的用语有：结束常用的用语有：结束常用的用语有：And finally,So,lastlyAnd finally,So,lastly ExerciseA:WHATS IMPORTANT WHEN?Setting up your own businessA good ideaKnowing your customersB：WHATS IMPORTANT WHEN?Your business is a partnershipRelationship with the other personShared responsibility3.1 Listening:Planning a seminarEx
27、ercise 1:Listen to a message on a voicemail about a seminar.Complete the information on this message pad.答案信息见以下录音文字的划线部分：答案信息见以下录音文字的划线部分：1 This is Mr Ray Naunton 2 Im coming to the event next week called“launching your business online”3 I wont be able to arrive in time for registration and the buf
28、fet on the Sunday evening.4 My train doesnt arrive until nine fifteen.5 Could someone send me the schedule for the two days?You can email it to me at r dot naunton at worldsyouroyster dot com.Worldsyouroyster is all one word.And all in one word.Key and Analysis 3.1 Listening:Planning a seminarExerci
29、se 2:Vanessa and Kirsten are in charge Exercise 2:Vanessa and Kirsten are in charge of of organisingorganising the seminar at Business Circle the seminar at Business Circle Conferencing.Vanessa calls Kirsten to confirm Conferencing.Vanessa calls Kirsten to confirm the final arrangements.Add the miss
30、ing the final arrangements.Add the missing information to Vanessas notes.information to Vanessas notes.答案信息见以下录音文字的划线部分：答案信息见以下录音文字的划线部分：1 Security are opening the room at three.2 Yes,the buffet wont be setting up until four thirty.3 Ill get there at four and I dont think anyone will be arriving bef
31、ore five.4 According to my records,we have twelve.5 K I assume that well have finished by nine.V By seven,I hope.Key and Analysis 3.1 Grammar:Will and the futureExercise 3:Read these sentences from the first message.Match the sentences to an explanation of the use of the verb,A-E.A Going to+verb to
32、emphasise a planned decision or intention。所以和所以和A连线的是连线的是5 Im going to take a taxi straight to the hotel.B Will for making a(likely/unlikely)prediction。所以和所以和B连线的是连线的是4 I probably wont get to the training centre until Monday morning.Key and Analysis C Present continuous for describing future planned
33、 arrangements。所以和所以和C连线的是连线的是2 Im coming to the event next week called“Launching your business online.”D Present simple for regular timetabled events。所以和所以和D连线的是连线的是3 My train doesnt arrive until nine fifteen.E Will for promising action.所以和所以和E连线的是连线的是1 We will send it to you immediately.3.1 Grammar
34、:Will and the futureExercise 5:Answer these questions about Exercise 5:Answer these questions about the sentences in exercise 4.the sentences in exercise 4.以上两种时态的构成形式分别为：以上两种时态的构成形式分别为：1 将来进行时：将来进行时：willbe+ing。因此第一句和第。因此第一句和第二句用的是将来进行时。二句用的是将来进行时。2 将来完成时：将来完成时：willhave过去分词（或过去分词（或will现在完成时）。因此第三句和第
35、四句用的是将来现在完成时）。因此第三句和第四句用的是将来完成时。完成时。Key Points3.1 Grammar:Will and the futureExercise 6:Underline the appropriate verb form in each sentence.1 Dont worry.I promise that Ill call/m calling you back straight away.这里这里Will用来表示许诺的活动，选第一个。用来表示许诺的活动，选第一个。2 Inflation probably wont rise/wont have risen abov
36、e three percent this year.这里这里Will 用来对可能性做一个预测，选第一个。用来对可能性做一个预测，选第一个。3 Well run/re running seminars every day next week so I cant take any time off.这里描述的是将来安排好的确定无疑的事件，要这里描述的是将来安排好的确定无疑的事件，要用将来进行时，选第二个。用将来进行时，选第二个。Key Points 4 After that,Ill have/m going to have a rest in my room before this afterno
37、ons session starts.强调一个计划好的决定和意图，用强调一个计划好的决定和意图，用going to+动词动词来表示，选第二个。来表示，选第二个。5 The hotel has a scheduled shuttle bus to the training centre.I think it is going to leave/leaves every half hour,but let me check for you.描述经常进行的习惯性事件，用一般现在时，选第描述经常进行的习惯性事件，用一般现在时，选第二个。二个。Key Points 6 Security open/wil
38、l be opening the building at eight tomorrow instead of nine.指将来安排好的确定无疑的事件，用将来进行时，指将来安排好的确定无疑的事件，用将来进行时，选第二个。选第二个。7 by the time he arrives at nine thirty,the first session will have started/will be starting.说的是到某个时间某个动作将要结束，用将来完成说的是到某个时间某个动作将要结束，用将来完成时，选第一个。时，选第一个。Key Points 8 He says hes going to l
39、eave/ll have left at three to catch a flight even though he knows it doesnt finish until four.强调计划好的决定和意图，用强调计划好的决定和意图，用going to+动词的形动词的形式，选第一个。式，选第一个。9 Im sure youre receiving/ll be receiving something in the post in the next couple of days,but I can check with my colleague if you like.描述是将来安排好的确定无
40、疑的事件，要用将来进描述是将来安排好的确定无疑的事件，要用将来进行时，选第二个。行时，选第二个。Key Points Grammar ReferenceWillUse will to:(1)promise action:Well check that for you straight away.(2)make a prediction about the future:Theyll probably call later on./Its unlikely that well hear from them.(3)announce an unplanned decision:A:Im afraid
41、 Rachels train is delayed.B:Ok.Ill go and talk to her visitors.Grammar ReferenceTo be going to+verbUse this structure to:(1)state a pre-planned decision:I spoke to Rachel earlier.Shes delayed so Im going to talk to her visitors.(2)state an intention:Im going to apply for a job with them.Grammar Refe
42、rencePresent simpleUse the present simple for regular timetabled events:The plane to Paris leaves at nine.Present continuousUse the present continuous for describing future planned arrangements:Were meeting at three oclock on Tuesday.Grammar ReferenceFuture continuousUse the future continuous as an
43、alternative to the present continuous to refer to future planned arrangements:The visitors will be arriving at three.Future perfectUse the future perfect to say that something will end before a certain time:Well have finished by the time they arrive.3.1 Speaking:Discussing a schedule Exercise 7:You
44、and your partner are in charge Exercise 7:You and your partner are in charge of a training event.Here is the schedule of a training event.Here is the schedule to email out to all participants.to email out to all participants.3.2 Business Skills:Leaving and taking messagesregistration n.lower case se
45、curity n.set up the buffet voicemail n.schedule n.training event 登记，注册登记，注册小写字母，小写体小写字母，小写体 保安，安全保安，安全 把自助餐准备好把自助餐准备好 语音信箱语音信箱 时间表，计划，安排时间表，计划，安排 培训活动培训活动 Useful Words and Expressions Background Information 在日常商务活动中，打电话时对方不在是在日常商务活动中，打电话时对方不在是经常的事情。电话留言一定要言简意赅。经常的事情。电话留言一定要言简意赅。Telephone Message包括五部
46、分：包括五部分：1 From；2 To；3 Date；4 Time；5 Message。3.2 Listening:Leaving and taking messages Exam success Exercise 1 is similar to Part Two ofthe Listening Test.3.2 Listening:Leaving and taking messagesExercise 1:Listening to five voicemails for Vanessa at Business Circle Conferencing.Decide what the speak
47、ers purpose is in each call.1D。主要信息在主要信息在Ive got two people who really need some help2H。关键信息是关键信息是The reason Im calling is that I have a booking for next weeks business breakfast meeting.Im afraid I wont be able to attend but I would like to come to next months instead.Key Points3 B。关键信息是关键信息是Ive ju
48、st received the schedule for the day and it appears that I am speaking at nine thirty.That isnt what I agreed with you.We said I would be at eleven and that I would have ninety minutes not one hour.4 G。关键信息是关键信息是He left a message to say he isnt happy about the schedule for the 25th.I havent got the
49、details with me so I cant help really but can you call him back?Key Points5 C。关键信息是关键信息是Im returning your call about having the building open on Sunday.Im just calling to say thats fine.Key Points3.2 Listening:Leaving and taking messagesExercise 2:Look at stages 1-7 for leaving messages.Listen to ea
50、ch of the messages again and tick the stages each caller follows.1 告诉对方信息留给谁。告诉对方信息留给谁。2 告诉对方你是谁。告诉对方你是谁。3 说明来电的理由。说明来电的理由。4 拼写所有复杂的难词。拼写所有复杂的难词。5 要求回电。要求回电。6 留下你的具体联系方式。留下你的具体联系方式。7 告诉对方你何时有空。告诉对方你何时有空。Key and Analysis 3.2 Listening:Leaving and taking messagesExercise 3:Match the following expressi