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1、UNIT 42014.10Business English:A Reading CourseWARM-UP QUESTIONS1.1.Today Today there there are are too too many many job job hunters hunters in in this this hypercompetitive hypercompetitive world,world,who who have have good good education education and and sometimes sometimes working working exper
2、ience.experience.Therefore,Therefore,companies companies like like the the Microsoft Microsoft Corporation Corporation design design questions questions for for candidates candidates to to answer answer in in the the interview interview process.process.Then Then what what do do you you think think a
3、 a candidate candidate should should show show in in his his or or her response to an interviewerher response to an interviewers questions?s questions?Business English:A Reading CourseWARM-UP QUESTIONS2.2.As As we we know know now now competition competition for for the the best best jobs jobs seems
4、 seems to to get get ever ever fiercer fiercer and and your your career career prospects prospects depend,depend,to to a a large large extent,extent,on on what what people people are are saying saying about about you.you.It It is is true true to to say say that that this this is is the the era era o
5、f of the the“personal personal brandbrand”.Then Then what what should should one one do do to to polish polish up up his his or or her brand?her brand?Business English:A Reading CourseBACKGROUND INFORMATION面试中的怪问题：设计问题的微软公司说，有助于衡量人的才智、机敏或突破性思维；面试怪招只是在一些高科技公司里较普遍。面试者如何赢得生存和发展的空间？初涉职场，没有个人品牌；只有自己的努力和特
6、有的价值获得认可，才能被业界认同；要获得个人品牌，先进行品牌定位，即对自己有清醒的认识；个人品牌一旦形成后，就会有更多的选择机会和发展机遇。READING SKILLS:INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Questions:1.What does new vocabulary of business English 1.What does new vocabulary of business English function?function?2.What are the word formations
7、 of new Business 2.What are the word formations of new Business English vocabulary?English vocabulary?Compound;abbreviation;affix Compound;abbreviation;affix Business English:A Reading CourseTEXT A：BRAIN-TWISTING JOB INTERVIEW QUESTIONS BY MICROSOFTQuestions1.Why do interviewers pose puzzle question
8、s?1.Why do interviewers pose puzzle questions?2.Why are manhole covers round rather than square?2.Why are manhole covers round rather than square?3.What does the interviewer pose the question of how to 3.What does the interviewer pose the question of how to divide$21 between Mike and Todd for?divide
9、$21 between Mike and Todd for?Business English:A Reading CourseTEXT ANotes on the Text:1.fire away:1.fire away:原意是原意是“不停地射击不停地射击”，这里指，这里指“谈话或提问时连珠炮般地接下谈话或提问时连珠炮般地接下去去”。2.A candidates response to a puzzle question can challenge 2.A candidates response to a puzzle question can challenge an interviewer
10、s first impressions;what matters is the logic,an interviewers first impressions;what matters is the logic,imagination and problem-solving ability the candidate shows in imagination and problem-solving ability the candidate shows in his or her answer,not where he went to school,where he his or her an
11、swer,not where he went to school,where he worked,or how he dresses,though those things do,of course,worked,or how he dresses,though those things do,of course,have their place.have their place.求职者对难题的回答可能改变面试官对他的第一印象；这里求职者对难题的回答可能改变面试官对他的第一印象；这里重要的是求职者应答时表现出的逻辑思维能力、想象力和解决问题的能力，而不是重要的是求职者应答时表现出的逻辑思维能力
12、、想象力和解决问题的能力，而不是他的学历、工作经历或者穿着打扮，当然这些也有它们的重要性。他的学历、工作经历或者穿着打扮，当然这些也有它们的重要性。Business English:A Reading CourseTEXT ANotes on the Text:3.The main issue is how the manufacturer gets 3.The main issue is how the manufacturer gets a perfectly smooth,layered chocolate shell on a a perfectly smooth,layered ch
13、ocolate shell on a mass-produced food that never knows a human mass-produced food that never knows a human touch until the bag is opened.touch until the bag is opened.主要问题在于在消费者开包食用之前，制造商如何在大批主要问题在于在消费者开包食用之前，制造商如何在大批量且全部机械化生产的食品上涂上非常光滑并且分层的巧量且全部机械化生产的食品上涂上非常光滑并且分层的巧克力表层。克力表层。Business English:A Read
14、ing CourseTEXT B：ITS TIME FOR A BRAND NEW YOUQuestions1.What is the main idea of the first paragraph?1.What is the main idea of the first paragraph?2.What is the main idea of Paragraph 4?2.What is the main idea of Paragraph 4?3.According to the text,What does Louise Mowbray 3.According to the text,W
15、hat does Louise Mowbray probably do now?probably do now?4.What is the author4.What is the authors attitude towards personal s attitude towards personal branding?branding?Business English:A Reading CourseTEXT BNotes on the Text:1.1.Personal Personal branding:branding:个个人人品品牌牌。所所谓谓个个人人品品牌牌，是是指指他他人人对对你
16、你持持有有的的一种印象。也就是说，个人品牌的中心问题是别人如何看待你。一种印象。也就是说，个人品牌的中心问题是别人如何看待你。2.2.A A decade decade ago,ago,the the management management guru guru Tom Tom Peters Peters urged urged business business people people to to work work on on“the the brand brand called called You”.You”.1010年年前前，管管理理界界权权威威汤汤姆姆 彼彼得得斯斯敦敦促促商
17、商界界人人士士致致力力于于“你你的的品品牌牌”的的建建设设。（这这里里YouYou首字母大写表示品牌的名称。）首字母大写表示品牌的名称。）3.3.But But the the time time may may have have come come to to get get to to grips grips with with personal personal branding.branding.不过，现在可能到了该认真对待个人品牌的时候了。不过，现在可能到了该认真对待个人品牌的时候了。get to grips with:get to grips with:对付，处理。如：对付，处理
18、。如：I Ive never really got to grips with this new technology.ve never really got to grips with this new technology.我从未认真对待这项新技术。我从未认真对待这项新技术。Business English:A Reading CourseTEXT BNotes on the Text:4.4.and and the the changing changing nature nature of of work work project-based,project-based,often o
19、ften across across time time zones zones means means it it can can be be harder harder to to make make an an impression,impression,particularly particularly on on those those who who control control your your destiny.destiny.而而工工作作性性质质的的变变化化 以以项项目目为为基基础础，经经常常跨跨越越几几个时区个时区 意味着更难以给人留下印象，尤其是给那些掌控你命运的人。意
20、味着更难以给人留下印象，尤其是给那些掌控你命运的人。5.5.The The X X Factor:Factor:英英国国独独立立电电视视台台一一台台（）的的歌歌手手选选拔拔节节目目，比比赛赛模模式式与与美美国国同同类类节节目目美美国国偶偶像像相相似似，其其名名称称X X FactorFactor是是指指明明星星必必须须具具备备的的“神秘因素神秘因素”。American American Idol:Idol:美美国国偶偶像像是是美美国国福福克克斯斯公公司司在在英英国国系系列列电电视视节节目目Pop Pop IdolIdol的的基基础础上上加加以以改改编编后后推推出出的的风风靡靡全全球球的的真真人
21、人秀秀电电视视节目。节目。Business English:A Reading CourseKEYS TO EXERCISESI.T T F T FII.D C A B BIII.B D B A ABusiness English:A Reading CourseTEXT ATEXT BI.TTFTFII.DCCACIII.CCAABIV.Translation1.目标受众目标受众2.能解决难题的人能解决难题的人 3.会议包价，会议套餐会议包价，会议套餐4.不愿冒风险不愿冒风险5.目标市场目标市场6.如果你想得到一份更好的工作，塑造个人品牌是非常重要的。如果你想得到一份更好的工作，塑造个人品牌
22、是非常重要的。7.这是一个这是一个“只秀不说只秀不说”的问题，并且要以一种令人感兴趣的方式的问题，并且要以一种令人感兴趣的方式“秀秀”。8.通过比较一下市场需要的和你能提供的，你就能发现哪些技能或通过比较一下市场需要的和你能提供的，你就能发现哪些技能或你的个性中哪些方面还有待发展。你的个性中哪些方面还有待发展。Business English:A Reading CourseKEYS TO EXERCISES1.Try to remember new words and expressions in Unit 4;2.Make a summary for Part IV Supplementary Reading with no more than 50 words;3.Finish Part V Test Yourself on P48,five minutes for each passage.4.Preview new words and expressions in Unit 5.Business English:A Reading CourseAssignment