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1、Evaluation Warning: The document was created with Spire.Doc for .NET.When you sit down to evaluate your organizations performance, what measures come to mind?Chances are, you first think about your balance sheet measures: how much revenue did we generate last quarter, how much was our growth in sale
2、s and profits or what gains did we make in our market share? Next, you may think about the costs: equipment, material, travel and so on. Or perhaps it is your customer measures that come up for consideration: have complaints increased, are they repurchasing our products? These key performance indica
3、tors (KPIs) are important and you consider them on a weekly, monthly and quarterly basis.What is often missing from this list is an area that accounts for one of your largest expenses and perhaps creates the most value: your people, or what many now call “Human Capital”. People are one of the most i
4、mportant indicators of an organizations ability to create and sustain value: they come up with the ideas for new innovations, they delight your customers, and they produce your products. In spite of this, many organizations have difficulty demonstrating how spending on people and people programs pro
5、duce a return on investment.Humann Caapittal Meaasurremeent (HCCM) briidgees tthiss gaap bby hhelppingg orrgannizaatioons foccus on peooplee meeasuuress, tto bbettter unddersstannd aand preedicct hhow empployyeess coontrribuute to theeir succcesss. It alllowss coompaaniees tto qquanntiffy hhow emppl
6、oyyeess arre iimpaacteed bby pproggramms ssuchh ass trrainningg annd ddeveeloppmennt, reccognnitiion andd woork-liffe bbalaancee. IIt aalsoo asssesssess hoow eemplloyeees reaact to orgganiizattionnal chaangees ssuchh ass meergeers or majjor resstruuctuurinng. Mosst iimpoortaantlly, it cann prroviide
7、 thee saame levvel of riggor thaat ootheer aareaas oof yyourr buusinnesss appplyy too evvaluuatee thheirr innvesstmeentss.Hewittt AAssoociaatess haas ddeveelopped a lleaddersshipp poosittionn inn thhe uuse of Humman Cappitaal MMeassureemennt. Ourr Beest Empployyerss reeseaarchh suuppoortss a groowin
8、ng aamouunt of eviidennce connnecctinng eeffeectiive peooplee maanaggemeent witth llongg-teerm orgganiizattionnal perrforrmannce. Siimillarlly, we havve aa nuumbeer oof HHCM appproaachees tthatt wee haave appplieed tto hhelpp orrgannizaatioons shaarpeen ttheiir ppeopple invvesttmennt sstraateggiess.
9、 IIn tthiss isssuee off HQQ, wwe ggivee yoou ssomee innsigght intto oour appproaach to HCMM annd ddesccribbe sseveerall sppeciificc clliennt ssituuatiionss whheree thhis appproaach hass heelpeed tthemm acchieeve theeir strrateegicc gooalss annd rreallizee taangiiblee reesullts. Ouur pphillosoophyy t
10、oowarrd HHCM is to aliign thee appprooachh too yoour speeciffic sittuattionn. WWe iilluustrratee a widde rrangge oof aapprroacchess thhat desscriibe howw peeoplle sscorrecaardss annd kkey orgganiizattionnal perrforrmannce mettriccs aare devveloopedd, ooptiimall peeoplle bbehaavioors ideentiifieed aa
11、nd preedicctivve mmodeels fraamedd.HCM ccan apppearr daaunttingg annd ccompplexx buut oour connsulltannts cann woork witth yyou froom wwherreveer yyou aree sttarttingg annd tto wwhatteveer lleveel oof ssophhistticaatioon yyou dessiree, tto hhelpp yoou uundeersttandd annd rreallizee thhe vvaluue oof
12、yyourr huumann caapittal. HCCM iis ffun, chhalllenggingg annd aa leeadiing-edgge wworkk. IIt pprovvidees oour connsulltannts witth aa feeeliing of succcesss aand it prooducces greeat vallue forr ouur cclieentss.Mick BennnetttManaggingg Diirecctorr, AAsiaa PaacifficHewittt AAssoociaatess LLLCThe aave
13、rragee huumann liife spaan hhas rissen draamatticaallyy frrom a llifee exxpecctanncy of 40 in thee eaarlyy 19900ss too 755 yeearss att thhe tturnn off thhe mmilllennniumm. TThe humman racce hhas leaarneed wwhatt faactoors neeed tto bbe mmoniitorred to inccreaase lonngevvityy: aa baalanncedd diiet, r
14、eegullar exeerciise, moonittoriing keyy meeasuuress suuch as bloood preessuure, chholeesteeroll, eetc. Iddenttifyyingg, mmoniitorringg annd aactiing on thee riightt meeasuuress haas ddoubbledd thhe hhumaan llifee sppan in onee ceentuury.Compaany liffe eexpeectaancyy haas nnot farred as welll. In the
15、e laate 19220s andd 19930ss thhe aaverragee coompaany liffe sspann waas ooverr 600 yeearss. NNow thee avveraage liffe sspann off coompaaniees iis 112-一五 yeearss. SSo mmanyy coompaaniees wwilll “die” inn thheirr teeenss annd oonlyy a hanndfuul wwilll suurviive intto tthe nexxt ccentturyy.To coompllic
16、aate thee siituaatioon, thee woorldd ass a marrkettplaace is shrrinkkingg annd ccomppetiitorrssttradddlee thhe gglobbe. A nnew serrvicce ooffeerinng iis ddupllicaatedd wiithiin hhourrs, a pprodductt laauncch sseesscommpettitoors reeplyy onn thhe sshopp shhelvves witthinn daays andd a tecchniicall br
17、reakkthrrouggh iis ccopiiedwwithhin weeeks. Thhe ssourrcinng oof rraw matteriial andd taalennt sspanns tthe gloobe. Soo dooes thee suupplly.Alongg wiith theese chaangees, thee daays of a llonee enntreepreeneuur wwho perrforrmedd alll ffuncctioons sinnglee-haandeedlyy orr wiith a ccoupple of appprenn
18、ticces aree loong gonne. Todday, woorldd-cllasss faactooriees tthatt hoousee noon-sstopp asssemmblyy liiness woork witth hhunddredds oof eemplloyeees. Prroduuctss, pproccessses andd teechnnoloogy aree eaasilly aavaiilabble or duppliccateed. So whyy doo soome commpanniess suurviive andd ottherrs ffai
19、ll inn a shoort perriodd off tiime?The ccomppanyys wworkkforrce hass emmergged as a kkey assset andd iss offtenn deescrribeed aas tthe onlly ccomppetiitivve aadvaantaage thaat aa coompaany posssesssess. EEmplloyeee bbehaavioor, thee knnowlledgge aand expperiiencce ttheyy brringg, ttogeetheer wwithh
20、thheirr coommiitmeent to thee orrgannizaatioon aare keyy drriveers forr suustaainaabillityy annd ggrowwth.Squeeezinng ssaviingss inn thhe ssuppply chaain, ennsurringg hiigheer ccapaacitty uutillizaatioon aat tthe shoopflloorr, cconttinuuoussly upggraddingg thhe pprodductt annd ddeliighttingg cuustoo
21、merrs wwithh effficcienntseerviice moddelss arre aall efffortts tthatt arre ssteeeredd byy emmplooyeees. Eveery bussineess neeeds worrkerrswhho ttakee owwnerrshiip oof ttheiir wworkk annd tthe worrkpllacee. TTheyy neeed to be barrgaiin bbuyeers, efffecctivve ssaleespeeoplle, havve uunfaalteerinng ff
22、aitth iin ttheiir pprodductts, zeaalouuslyy guuardd thheirr cuustoomerrs, paiinsttakiinglly ttracck tthe commpettitiion andd abbovee alll, havve aan uuncoomprromiisinng ccommmitmmentt, lloyaaltyy annd hhoneestyy toowarrds thee orrgannizaatioon aand itss sttakeehollderrs.To suurviive, suustaain andd
23、grrow in thiis cconttextt, wwherre eemplloyeee eexceelleencee iss reequiiredd mooretthann evver befforee too acchieeve susstaiinabble groowthh, tthe rolle oof tthe corrporratiion hass beeen chaangiing tooo. TThe oldd syysteems of traainiing, moonittoriing andd awwarddingg emmplooyeees aare inaadeqqu
24、atte. Thee shheerr siize of bussineessees ddeemms tthatt immpraactiicall. BBusiinesssess noow nneedd too foocuss onn atttraactiing, reetaiininng aand harrnesssinng tthe besst ttaleent in a mmoree hoolissticc annd sstraateggic mannnerr.To bee suucceessfful in alll thhis, coompaaniees nneedd too meeas
25、uure thee vaaluee thhat empployyeess brringg too thhe oorgaanizzatiion, evvaluuatee thheirr immpacct oon bbusiinesss pperfformmancce aand theen aaliggn tthemm wiith thee buusinnesss reesullts. Coompaaniees hhavee allwayys mmeassureed ttheiir iinveestmmentts iin mmoree taangiiblee asssetts ssuchh ass
26、 buuilddinggs, equuipmmentt annd eevenn neew pprodductts. Yett, mmanyy sttilll paay llesss atttenntioon tto ttheiir eemplloyeees. Coompaaniees cconttinuue tto ffocuus oon pphyssicaal aasseets thaat wweree crruciial hisstorricaallyy orr whhosee prroduuctiivitty iis eeasiily meaasurrablle ffinaanciial
27、lly.“Whatt geets meaasurred getts ddonee” maay hhavee deescrribeed tthe dynnamiics of thee faactoory flooor butt diid nnot havve mmuchh too doo wiith thee huumann reesouurcee deeparrtmeent. Mooreooverr, mmeassuriing thee “sofft sstufff” orr thhe hhumaan ccapiitall haas bbeenn diiffiicullt iif nnot i
28、mpposssiblle. Thaat iis, tilll nnow.Consiiderrablle eeviddencce aalreeadyy exxistts, botth iin aacaddemiic rreseearcch aand in worrk ddonee byy Heewittt AAssoociaatess, tthatt suucceessfful commpanniess knnow thee vaaluee thhat peooplee caan bbrinng tto tthe orgganiizattionn, iinveest appproppriaate
29、lly iin ttheiir ttaleent andd meeasuure thee immpacct ttheiir iinveestmmentt haas oon tthe botttomm liine. Thhe nnotiion of thee emmplooyeee-cuustoomerr vaaluee chhainn waas ffirsst mmadee brroaddly poppulaar iin tthe Jannuarry 119988 isssuee off thhe HHarvvardd Buusinnesss Reevieew, whiich dettaill
30、ed a vvaluue ddrivver moddel at Seaars in thee Unniteed SStattes. (SSee Figguree 1.)Todayy maany simmilaar mmodeels exiist in orgganiisattionns aarouund thee woorldd. HHewiitts Beest Empployyer stuudiees hhavee shhownn thhat theese commpanniess haave higgherr reevennue groowthh annd ggreaaterr prrof
31、iitabbiliity thaan ootheer oorgaanizzatiionss. TThesse nnumbberss vaary connsidderaablyy accrosss rregiionss buut wwhatt iss coommoon aand connsisstennt iis bbettter bussineess perrforrmannce.Thesee orrgannizaatioons creeatee ann ennvirronmmentt thhat enaablees eemplloyeee eengaagemmentt, ccaptturii
32、ng thee heeartts aand minnds of empployyeess too deelivver exttraoordiinarry pperfformmancce. An enggageed eemplloyeee iis oone whoo coonsiisteentlly sspeaaks possitiivelly aabouut tthe orgganiizattionn, sstayys wwithh thhe oorgaanizzatiion desspitte ooppoortuunittiess too woork elssewhheree annd ee
33、xerrts exttra efffortt inn woork andd beehavviorr thhat conntriibuttes to bussineess succcesss. Hewwittts BBestt Emmplooyerr sttudiies, foor eexammplee, ccleaarlyy deemonnstrratee thhat Thee Beest havve mmuchh hiigheer eemplloyeee eengaagemmentt (773% vs. 522%) andd loowerr tuurnooverr (110% vs. 一五%
34、) on an aveeragge. Thiis gglobbal ressearrch hass cooncllusiivellyesstabblisshedd thhe hhighh coorreelattionn beetweeen empployyee enggageemennt aand bussineess perrforrmannce gauugedd thhrouugh keyy buusinnesss meeasuuress. IIt hhas shoown thaat oorgaanizzatiionss thhat impprovved thee emmplooyeee
35、enngaggemeent levvelss siimulltanneouuslyy prroduucedd riisess inn prroduuctiivitty, empployyee rettenttionn, ccusttomeer ssatiisfaactiion, tootall shhareehollderr reeturrn (TSRR) aand salles groowthh. UUsinng aa daatabbasee off ovver 1000 puubliic ccorpporaatioons thaat ccomppletted an enggageemenn
36、t sstuddy ooverr a fivve-yyearr peeriood, Hewwittt Asssocciattes hass deemonnstrrateed tthe folllowwingg: High perrforrminng ccomppaniies havve aan eengaagemmentt sccoree thhat is 20-25% hiigheer tthann avveraage; The ccorrrelaatioon bbetwweenn emmplooyeee enngaggemeent andd a commpannys aaverragee
37、fiive-yeaar TTSR is 0.554. Thiis mmeanns tthe levvel of empployyee enggageemennt eexpllainns 229% of thee vaariaatioon iin TTSR; annd A simmilaar rrelaatioonshhip exiistss beetweeen enggageemennt aand fivve-yyearr saaless grrowtth. Thee coorreelattionn meeasuuredd heere wass 0.46, aggainn inndiccati
38、ing a sstroong rellatiionsshipp.On a miccro levvel, Heewittts cconssulttingg woork witth sspeccifiic oorgaanizzatiionss haas aalsoo iddenttifiied asttronng aand connsisstennt llinkk beetweeen enggageemennt aand a vvariietyy off meeasuuress liike finnancciallperrforrmannce, cuustoomerr saatissfacctio
39、on aand empployyee andd cuustoomerr reetenntioon.As yoou wwilll seee iin aa laaterr arrticcle, a Hewwittt sttudyy innvollvinng ccomppaniies thaat sshoww dooublle-ddigiit ggrowwth (DDDG, shoowinng ccumuulattivee 100%+ groowthh ovver a ffivee-yeear perriodd), alsso eexhiibitted a mmuchh hiigheer lleve
40、el oof eengaagemmentt inn thhe oorgaanizzatiion. Ass maany as 93% off exxecuutivves at DDGG coompaaniees aare enggageed ccomppareed tto 552% forr alll eemplloyeees in alll coompaaniees (seee Fiigurre 22).All tthiss reeseaarchh alllowws uus tto ssugggestt a genneriic, higgh-lleveel mmodeel ffor thee
41、immporrtannt rrolee thhat empployyee enggageemennt hhas in outtperrforrminng yyourr coompeetittorss. TThiss nootioon oof eemplloyeee eengaagemmentt iss, wwe bbeliievee, ccerttainnly nott thhe oonlyy buut wwithhoutt dooubtt thhe ccoree annd ffunddameentaal bbuilldinng bblocck oof hhumaan ccapiitall.A
42、 giaant steep fforwwardd frrom atttituude andd saatissfacctioon mmeassurees oof tthe passt, HCMM deelivverss innvalluabble datta rregaardiing empployyee enggageemennt. Andd orrgannizaatioons thaat aare folllowwingg thhrouugh on strrateegiees tto bboosst ttheiir eemplloyeee eengaagemmentt arre nnot o
43、nlly iimprroviingttheiir sshorrt aand meddiumm-teerm bussineess ressultts, butt arre aalsoo soolviing thee taalennt ddileemmaa annddrriviing lonng-ttermm vaaluee foor ttheiir ssharrehooldeers, cuustoomerrs, andd emmplooyeees.For aa deetaiiledd diiscuussiion of thee Beest Empployyerss reeseaarchh, ss
44、ee Hewwittts bbestt seelliing Leaaderrshiip aand Tallentt inn Assia: Hoow tthe Besst EEmplloyeers delliveer eextrraorrdinnaryy peerfoormaancee.Organnizaatioons aree beeginnninng tto llookk att thheirr huumann caapittal invvesttmennts witth iinteeresst. HCMM heelpss thhemuundeersttandd thhe rretuurn
45、on thiis iinveestmmentt ass weell as evaaluaate itss immpacct oon bbusiinesss pperfformmancceTodayy, iit iis rraree thhat an orgganiizattionn shhoulld nnot havve eemplloyeees as onee off itts ttop thrree or fouur eexpeensee caateggoriies. Saalarriess, bbeneefitts, traainiing andd deevellopmmentt, rr
46、ecrruittingg, eemplloyeee ccommmuniicattionn, llostt prroduuctiivitty ddue to turrnovver itt alll aaddss upp too a hugge iinveestmmentt. WWhille oorgaanizzatiionss appplyy riigorrouss sccruttinyy too thhe iinveestmmentts ttheyy maake in cappitaal eequiipmeent, accquiisittionns oof bbusiinesss aand s
47、immilaar iinveestmmentt deecissionns, feww appplyy eqquivvaleent riggourr too quuesttionn thhe mmultti-mmilllionn doollaar iinveestmmentt thhey makke eeachh yeear in theeir empployyeess. FFeweer uundeersttandd thheirr emmplooyeee innvesstmeentss beeyonnd tthe cosst oof ssalaary andd beeneffitss annd ffeweer sstilll uundeersttandd thhe rretuurn on theeir invvesttmennt iin eemplloyeees. Thhis is thee innforrmattionn thhat Humman Cappitaal MMeassureemennt (HCMM) pprovvidees tto hhelpp yoou rrun youur bbusiinesss eeffiicieentlly.Emplooyeees aare nott juust a ccostt. LL