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1、Delphi Delcoo Elecctroniics Syystemss:Global Best Practtice SSharinng & KKnowleedge MManageementIndustrry & Comppetitiive AnnalysiisOveralll Perfformannce annd TreendsThe Autto Parrts inndustrry inccludess origginal equippment partss manuufactuurers (OEM), aftter-maarket partss manuufactuurers, and
2、tire produucers. For an inndustrry facced wiith laayoffss, plaant iddlingss and downwward pprice presssures, Autoo Partts inddustryy stilll maiintainned a fair top-lline ggrowthh ratee duriing laast thheir yyears (see tablee and graphh beloow andd Exhibiit 1). Howeever, theirr proffits aare huurting
3、g acrooss thhe mannufactturingg chaiin (Exxhibitt 1 coont.). The majorr reassons aare a decliine inn vehiicle pproducction and tthe coonstannt cosst-cuttting strattegy oof bigg-threee auttomakeers. Thesse prooblemss let some suppllier tto fille forr bankkruptccy or be shhaken out oof bussinesss.Lead
4、ers Performance in 3 Yr.5.7-48.0489.84ROE (%)-100.9-30847.7Net income growth (%)5.7-7.648.3Sales growth (%)AverageLowHigh3-yr The mosst impportannt treends aare cooncenttratedd on cconsollidatiion annd gloobalizzationn. Inttensiffied ccompettitionn is ppushinng a mmassivve inddustryy conssolidaation
5、. Not only OEMs are rreduciing thheir TTie 1 supplliers, but also thesee firsst Tiee suppplierss are cuttiing thheir oown suupplieers. BBiggerr firmms wouuld haave abbilityy to pprovidde “modulle” insttead oof sinngle pparts, and also couldd spennd morre on reseaarch aand enngineeering. Afteer a dde
6、cadee of ccost ccuttinng preessed by auutomakkers, supplliers have a litttle rroom tto manneuverr in ddomesttic maarket. Insttead, they are eexpandding tto intternattionall markkets. They hope this diverrsifieed marrket pportfoolio wwould have them surviive unnder ssoft UUS ecoonomy. E-Businness iin
7、 Autto Parrts InndustrryAs far as e-commeerce iis conncerneed, Tiier 1 firrms wiill heeavilyy inveest inn elecctroniic bussinesss, andd willl expeect a lot iin retturn. Outsoourcinng, inntensee comppetitiion and moodularr systtems hhave aall coontribbuted to maajor aauto pparts supplliers usingg Web
8、 basedd colllaboraative technollogy oor eveen e-mmanufaacturiing syystemss. They hope that e-bussinesss woulld proovide beneffit ovver a very wide rangee of aactiviities. Hencce cooordinaation will be sttrengtthenedd acrooss muultiplle tieers off suppplierss. So the ee-commmerce will contiinue tto b
9、e prevaalent on thhe OEM andd Tierr one leevel. As a resullt, a lot oof OEMM/Tie11 comppaniess willl requuire nnot onnly thheir sselvess but also theirr suppplierss to bbecomee e-buusinesss cappable crosss a wiide raange oof bussinesss proccessess. Butt the barriiers oof impplemennting e-bussinesss
10、capaabilitty havve nott a coommon underrstandding yyet. TTable 1 exhhibiteed thee E-buusinesss appplicattion iin Autto Parrts Inndustrry in a genneral levell. Thee “Appplicattion RRate” in thhis taable rreferss to hhow maany coompaniies inn Autoo Partts Inddustryy havee alreeady iimplemmentedd a cee
11、rtainn E-buusinesss appplicattions. To datee, the web-bbased systeems arre thee majoor e-ccommerrce teechnollogiess usedd in tthis iindusttry. TThese toolss coveer thrree maajor aareas: manuffacturring pprocurrementt, collabboratiive annd enggineerring, demandd planniing orr Inveentoryy manaagemennt
12、. Tablee 2 iss the detaiiled bbreakddown oof Currrent E-bussinesss appllicatiion inn Autoo Partts Inddustryy.Among tthese tradiitionaal commpetittors oof Dellphi, most of thhem puut ignnorantt effeects oon botth thee straategicc, taccticall and the ooperattionall leveel of E-bussinesss. Altthoughh C
13、oviisint, an oonlinee aucttion ccompanny buiilt byy big 3, onnly haas aroound 550 reggisterred coompaniies off the auto indusstryss 30,0000 suupplieers. TThe maajoritty of thosee membbers aare prrimaryy, or tieer 1 suppplierss. As the rrival compaanies of Deelphi, Aanaa Corpp., Feederall-Moguul Corr
14、p. annd AriivnMerritor Inc. preseented as E-businness ppursueers. FFor exxamplee, Danna hass alreeady iimplemmentedd a weell-buuilt ee-busiiness progrram, wwhich incluuded ee-Sourrce paackagee fromm i2 ttechnoologiees andd e-Prrocureement buyerr softtware from Aribaa Inc. Thiss systtem efffectiively
15、 helpss Danaa manaage innventoory, ddirectt purcchasinng andd FreeeMarkeets auuctionn. Anoother auto partss suppplier Federral Moogul hhas siigned a conntractt withh Bluee 292 to immplemeent a Blue 292 WWeb-baased eenviroonmentt. Thee comppany wwill ddeliveer itss EHS Managgementt Systtem viia thee
16、Inteernet to Feederall Moguuls 1150 woorldwiide faacilitties. ArvinnMerittor haad lauunchedd its e-cattegoryy systtem prrovidiing a new oonlinee prodduct lliteraature orderring pprocesss forr its custoomers, makiing itt the firstt majoor driive trrain ccomponnent mmanufaacturee to ooffer this convee
17、niencce. Itts reaally hhard tto juddge whhich oone haas mosst advvantagged e-commeerce ssystemm. Howwever, Danaa Corpp. seeems too be iin thee fronnt linne in term of apppliannce off sounnd e-ccommerrce moodel. Overalll, as the contrroverssy rellationnshipss betwween OOEMs aand auuto paarts ssupplii
18、ers ggrow eever mmore ccompleex, allong wwith mmore iinteraactionn betwween ddifferrent ttiers, E-buusinesss is thougght ass a riight ddirecttion aand wiill prrovidee new strattegiess and toolss for auto partss supplieers. On tthe saame taaken, E-bussinesss is aalso bbecomiing a hot sspot tto commpe
19、te for. In a foresseeablle fuuture, the direcction of E-businness iin Autto Parrts Inndustrry shoould bbe thee conttinuedd sysstem iintegrrationn of ssupplyy chaiin, cuustomeer intterfacce andd infoormatiion maanagemment.E-business System IntergrationGlobal Business Process Optimization through the
20、online exchange of supply chain and product development informationSeamless customer interface across marketing, sales, and customer serviceReal-time management of information, teams, and business processesPractice and Projects in eCommerceVersion 2.0 Krannert Graduate School of Management, Purdue University