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1、跨境电子商务英语教学单元教案设计授课周次授课时间计划学时数教学单元Unit 1 Overview of Cross-Border E-Commerce授课方式J理论课口实验（实训）课口上机课 口其他教学目标Unit Objectives: Learn the concept of cross-border e-commerce. Learn to tell the differences between traditional foreign trade and cross-border e-commerce. Learn about the current situation of cros
2、s-border e-commerce in China.教学重点 及难点Key points: the concept of cross-border e-commerce and its related words and expressions the differences between traditional foreign trade and cross-border e-commerce the speaking and reading exercisesDifficult points: the differences between traditional foreign
3、trade and cross-border e-commerce, and how to tell them in English the listening sentences and their practices教学方法 与手段Teaching methods: TBLT method (TBLT: Task-based Language Teaching) cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of bl
4、ackboard teaching教学过程 Warming-up1) Get to know some abbreviations related with the concept of CBEC.2) Write down the Chinese names of some platforms, and give a short introduction to each of them.3) Learn some words and expressions related with the current situation of CBEC in China. ListeningListen
5、 to the sentences of each part. SpeakingPractice and finish the exercises in the speaking section of each part. ReadingKey points: 1) Learn the way CBEC goes.2) Learn the methods of selling products abroad.3) Get to know the situation of CBEC in China.课外安排 Homework1) Go through the supplementary mat
6、erials and finish the exercises.2) Search for some main CBEC platforms as the preparation for next unit.授课周次授课时间计划学时数教学单元Unit 7 Cross-Border E-Commerce Marketing Activities授课方式J理论课口实验（实训）课口上机课 口其他教学目标Unit Objectives Learn about the promotion and marketing strategies of CBEC. Learn the concepts of SE
7、O and SEM. Learn how to build a brand while doing CBEC transactions.教学重点 及难点Key points: promotion and marketing strategies of CBEC. The concept of Social Networking ServiceDifficult points: concepts of SEO and SEM the difference and relation between SEO and SEM Process of Brand Building in CBEC教学方法
8、与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程 Warming-upLearn the important holidays in the western countries, which are also sales days.Give a short introd
9、uction about these shopping holidays. ListeningListen to the sentences of marketing and promotion of CBEC SpeakingGet to know about the promotional activities of platform-inside of CBEC. ReadingKey points: 1) The concept of Social Networking Service一SNS2) Learn about Search Engine Marketing3) Proces
10、s of Brand Building in CBEC课外安排 Homework19) Finish the exercises on reading 1, reading 2 and reading3, check it next class.20) Read Supplementary Materials:Four Keys to Amazons Marketing Success21) Prepare for the dictation22) Some students get ready for the presentation授课周次授课时间计划学时数教学单元Unit 8 Cross
11、-Border E-Commerce Payment授课方式J理论课实验（实训）课口上机课口其他教学目标Unit Objectives Learn different ways of cross-border e-commerce payment. Learn the payment process of cross-border e-commerce. Learn how to draw the account when doing CEBC transactions.教学重点 及难点Key points: difference between offline payment and onl
12、ine payment. Payment process of CBEC.Difficult points: Payment process of CBEC. Process of account withdrawal教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教
13、学过程 Warming-upStudents preview words and expressions about Cross-Boarder E-Commerce and write down their Chinese meaning. ListeningStudents listen to a dialogue about payment in CBEC and fill in the blanks. SpeakingStudents role play the given dialogue and translate the underlined expressions into C
14、hinese. ReadingKey points: 1) difference between offline payment and online payment.2) difference between traditional cross-border payment methods and cross-border e-commerce payment methods课外安排 Homework23) Finish the exercises on reading 1, reading 2 and reading3, check it next class.24) Read Suppl
15、ementary Materials:Online Payment Platforms of CBEC in China25) Remember new words and expressions26) Some students get ready for the presentation授课周次授课时间计划学时数教学单元Unit 9 Cross-Border E-Commerce Logistics and Warehousing授课方式J理论课口实验（实训）课口上机课 口其他教学目标Unit Objectives Learn the packing materials of cross-
16、border e-commerce. Learn about international logistics channels with overseas warehouses. Learn about the delivery tracking and transportation time.教学重点 及难点Key points: Expressions of different packing materials Logistics Channels in CBEC Delivery Tracking and Transportation TimeDifficult points: Mak
17、ing choice between different logistics channels in CBEC Ways to track delivery and check transportation time教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学
18、过程 Warming-upDo you know the Chinese names of these pictures? Match the pictures with the right words or expressions, and write down their Chinese meanings. ListeningListen to the following sentences about packaging and fill in the blanks. SpeakingCustomer A and Customer service B are talking about
19、the packaging requirements for the factory and shipping agent. Please try to role play the dialogue. ReadingKey points: 1) The introduction of different packaging material2) Different logistics channels in CBEC课外安排 Homework27) Finish the exercises on reading 1, reading 2 and reading3, check it next
20、class.28) Read Supplementary Materials:Cross-Border E-Commerce Shines Bright: Tech System will Quicken Logistics Pace29) Remember new words and expressions.教学反思授课周次授课时间计划学时数教学单元Unit 10 Customer Service of Cross-Border E-Commerce授课方式J理论课实验（实训）课口上机课口其他教学目标Unit Objectives: Learn about customer service
21、procedures. Learn about the problems usually complained and how to deal with them. Learn about the returning and refunding policies.教学重点 及难点Key points: the concept of customer service and its related words and expressions customer service procedures ; common complaints ; the returning and refunding
22、policies the speaking and reading exercisesDifficult points: methods of dealing with common complaints ; the returning and refunding policies the listening sentences and their practices教学方法 与手段Teaching methods: TBLT method (TBLT: Task-based Language Teaching) cooperative learning methodTeaching mean
23、s: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程 Warming-up1) Get to know some expressions related with customer service.2) Learn some words and expressions and write down their Chinese meanings. ListeningListen to the sentences of each part. SpeakingP
24、ractice and finish the exercises in the speaking section of each part. ReadingKey points: 1) Get to know customer service procedures.2) Get to know types of complaints that lead to Amazon suspension.3) Get to know how to promote a return policy customers love.课外安排 Homework30) Finish the exercises af
25、ter the reading sections.31) Go through the supplementary materials and finish the exercises.授课周次授课时间计划学时数教学单元Unit 11 Transaction Evaluation of Cross-Border E-Commerce授课方式J理论课实验（实训）课口上机课口其他教学目标Unit Objectives: Learn how to give feedback to five-star reviews. Learn how to deal with bad customer revie
26、ws. Learn how to leave feedback for buyers.教学重点 及难点Key points: the concept of transaction evaluation and its related words and expressions methods of generating five-star reviews and deaing with bad reviews the speaking and reading exercisesDifficult points: methods of generating five-star reviews a
27、nd deaing with bad reviews the listening sentences and their practices教学方法 与手段Teaching methods: TBLT method (TBLT: Task-based Language Teaching) cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程 Warming-up1) Get t
28、o know some expressions related with reviews.2) Learn some words and expressions and write down their Chinese meanings. ListeningListen to the sentences of each part. SpeakingPractice and finish the exercises in the speaking section of each part. ReadingKey points: 1) Learn the way of generating fiv
29、e-star reviews.2) Learn the methods of dealing with negative customer reviews.3) Get to know when to leave feedback for buyers on eBay.课外安 Homework32) Finish the exercises after the reading sections.33) Go through the supplementary materials and finish the exercises.授课周次授课时间计划学时数教学单元Unit 12 ERP and
30、Supply Chain of Cross-Border E-Commerce授课方式J理论课实验（实训）课口上机课口其他教学目标Unit Objectives Learn the functions and advantages of ERP. Learn how to choose the ERP system for cross-border e-commerce. Learn about the supply chain service and management.教学重点 及难点Key points: The concept of Enterprise Resource Plann
31、ing The function and advantages of ERPDifficult points: Introduction to different types of ERP How to Choose the Best ERP for Cross-Border E-Commerce Amazon: Changing Supply Chain Management教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedi
32、a is given priority to and supplemented by a small amount of blackboard teaching教学过程 Warming-upGet to know the main expressions related to Enterprise Resource Planning. ListeningListen to the sentences of ERP and know the function and advantages of ERP SpeakingGet to know about different ERP systems
33、 for CBEC at home and abroad. ReadingKey points: l.ERP for CBEC: Automating Routine Customer Transactions2. How to Choose the Best ERP for Cross-Border E-Commerce3. How Amazon Is Changing Supply Chain Management?课外安排 Homework34) Finish the exercises on reading 1, reading 2 and reading3, check it nex
34、t class.35) Read Supplementary Materials:How to Find the Perfect Dropshipping Products36) Prepare for the dictation37) Some students get ready for the presentation可围绕以下几个方面进行小结和反思：1、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。2、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重 点、难点是否把握得当；如何对教材进行加工和取舍更加得当。3、教学过程：采取的教
35、学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新 的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是否 更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点 上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否 到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在 此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。4、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期 望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思
36、想、新策略、新方案是否 更有效，形成新感知，发现新问题，开始新循环。5、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考 虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教学 水平。授课周次授课时间计划学时数教学单元Unit 2 Main Cross-Border E-Commerce Platforms授课方式J理论课口实验（实训）课口上机课 口其他教学目标Unit Objectives Learn how to introduce a cross-border e-commerce platform. Learn how to e
37、xpress the pros and cons of cross-border e-commerce platforms. Learn how to choose a suitable cross-border e-commerce platform based on personal needs.教学重点 及难点Key points: Introductions of major cross-border e-commerce platforms The pros and cons of cross-border e-commerce platformsDifficult points:
38、The difference and similarities between different platforms The selection of a suitable platform based on concrete situations教学方法 与手段Teaching methods: TBLT method (TBLT: Task-based Language Teaching) Cooperative learning methodTeaching means: Multimedia is given priority to and supplemented by a sma
39、ll amount of blackboard teaching教学过程 Warming-upLearn the expressions related to cross-border e-commerce platforms. ListeningListen to the sentences about cross-border e-commerce platforms. SpeakingGet to know about the main features of cross-border e-commerce platforms. ReadingKey points: 1) Amazon
40、and eBay2) Alibaba and AliExpress3) Shopee and Lazada课外安排 Homework3) Read Supplementary Materials: Shopee Found to Be the Most Popular E-Commerce Site for Indonesian Mothers and finish the exercises.4) Search for how to operate a CBEC store as the preparation for next unit.Key points: 1) New words a
41、nd expressionsKey sentences授课周次授课时间计划学时数教学单元Unit 3 Opening a Cross-Border E-Commerce Store授课方式J理论课实验（实训）课口上机课口其他教学目标Unit Objectives Learn how to choose a CBEC platform. Learn how to start an online shop. Learn some information about frequently asked questions during shop registration.教学重点 及难点Key poi
42、nts: ways to choose a CBEC platform. procedures to start an online shop.Difficult points: registration procedures frequently asked questions advantages and disadvantages of different popular platforms教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means:
43、 multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程 Warming-upLearn the expressions, and write down their Chinese meanings. ListeningListen to the sentences of settings of an online shop. SpeakingGet to know about the advantages and disadvantages of Shopee.
44、 ReadingKey points: 1) Rules on Shopee platform2) Ways to become an online seller3) The advantages and disadvantages of Shopee课外安排 Homework5) Finish the exercises on reading 1, reading 2 and readings, check it next class.6) Read Supplementary Materials:How to Decide Among Etsy, Amazon, and Shopify f
45、or Selling Online7) Think about a name for your online shop授课周次授课时间计划学时数教学单元Unit 4 Store and Product Description授课方式J理论课口实验（实训）课口上机课 口其他教学目标Unit Objectives Learn how to describe a store on a cross-border e-commerce platform. Learn how to add title and key words for a product. Learn how to choose a s
46、uitable cross-border e-commerce platform based on personal needs.教学重点 及难点Key points: Store Description Title and Key Words of a Product Product Description & FeaturesDifficult points: Store Description Product Description教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程 Part 1: Store DescriptionWarming-upLearn the following words and expressions about store descr