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1、2021年职称英语考试理工类B级补全短文训练及答案1职称英语考试综合Bsupermarketsupermarket is a type of retailing institution that has a moderately broad product assortment spanning groceries and some nonfood lines, that ordinarily emphasizes price in either an offensive or defensive way.as a method, supermarket retailing features
2、several related product lines, a high degree of self-service, largely centralized checkout, and petitive prices.the supermarket approach to retailing is used to sell various kinds of merchandise, _(1)_.the term supermarket usually refers to an institution in the grocery retailing field.most supermar
3、kets emphasize price.some use price offensively by featuring low prices in order to attract customers.other supermarkets use price more defensively by relying on leader pricing to avoid a price disadvantage.since supermarkets typically have very thin gross margins, they need high levels of inventory
4、 turnover to achieve satisfactory returns on invested capital.supermarkets originates in the early 1930s.they were established by independents _(2)_.supermarkets were an immediate success, and the innovation was soon adopted by chain stores.in recent decades supermarkets have added various nonfood l
5、ines to provide customers with one-stop shopping convenience and to improve overall gross margins.today stores using the supermarket method of retailing are dominant in grocery retailing.however, different names are used to distinguish these institutions _(3)_:a superstore is a larger version of the
6、 supermarket.it offers more grocery and nonfood items _(4)_.many supermarket chains are emphasizing superstores in their new construction.bination stores are usually even larger than superstore.they, too, offer more groceries and nonfoods than a supermarket but also most product lines found in a lar
7、ge drugstore.some bination stores are joint ventures between supermarkets and drug chains such as kroger and sav-on.for many years the supermarket has been under attack from numerous petitors.for e_le, a grocery shopper can choose among not only many brands of supermarkets but also various types of
8、institutions (warehouse stores, gourmet shops, meat and fish markets, and convenience stores).supermarkets have reacted to petitive pressures _(5)_: some cut costs and stressed low prices by offering more private brands and generic products and few customer services.others e_panded their store size
9、and assortments by adding more nonfood lines (especially products found in drugstores), groceries attuned to a particular market area (foods that appeal to a specific ethnic group, for e_le), and various service departments (including video rentals, restaurants, delicatessens, financial institutions, and pharmacies).a by size and assortmentb than a conventional supermarket doesc including building materials, office products, and, of course, groceriesd attracting more customers with their low pricese primarily in either of two waysf to pete with grocery chainskeys: CFABE第 4 页 共 4 页