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1、 Analysis of Coca-Analysis of Coca-cola Companycola Company 2010-10-261第一页，共9页。2022/11/172AGENDAAGENDAn The introduction of Coca-cola Company The introduction of Coca-cola Companyn The main product The main productn Stock history Stock historyn Financial conditions(2005-2009)Financial conditions(200
2、5-2009)n SWOT Analysis SWOT Analysis第二页，共9页。2022/11/173nCoca-Cola first appeared in the city of Atlanta,in May 1886 by Dr.John Pemberton,has been 124 years old.nCoca-Cola was first sold to the public in Atlanta at Jacobs Pharmacy.Only 9 servings of the soft drink were sold each day.Sales for the fir
3、st year were only$50 nIn 1888 Asa Griggs Candler bought the company and sales increased over 4000%.nNow,Coca-Cola Company is the worlds largest beverage company and selling soft drinks market leaders and pioneers,through the worlds largest beverage distribution system,selling the world more than 200
4、 countries and regions amounted to one billion cups consumed per day,accounting for 48%of the world soft drink market,its brand value over 700 billion U.S.dollars,is the worlds first brand.Company introduction Company introduction 第三页，共9页。The main productThe main productn 1894 was the first time Coc
5、a-Cola was bottled n Today,more than 500 brands200 Nationsn more than 500 nonalcoholic beverage brands,such as:Energy Drinks Soft Drinks juices and juice drinks Tea and Coffees Sports drinks Water Other第四页，共9页。5Stock historyStock historyn Before1970,the lowest market price is only$1.0n Around 1998,u
6、p to$87 n 2010/10/29,closing price is$61.32第五页，共9页。yearSales revenue(millions)200523104200624088200728857200831944200930990Financial conditions(2005-2009)Financial conditions(2005-2009)qPerfect performance第六页，共9页。yearProfits(millions)2005487220065080200759812008580720096824Financial conditions(2005-
7、Financial conditions(2005-2009)2009)qSteady growth in profitsSteady growth in profitsqThe company is operating normallyThe company is operating normally第七页，共9页。There is a unique function of cooling about carbonated beverages,is a preferred drink in summer.Coca-Cola company focused on the production
8、of carbonated drinks,it has a dominant position in the carbonated drinks industry.a good reputationstrong distribution channelsthe mature world markets and a stable customer baseSWOT AnalysisSWOT AnalysisStrengthsthe largest competitor is Pepsi.Consumer stereotype-unhealthy beverages containing caff
9、eine for Coke and other ingredients,and could easily lead to obesity and other health problems.WeaknessesStanding on the commanding heights of the worldCentury brandHave secondary marketOpportunitiesIt is undeniable that non-carbonated drinks manufacturers is threatening to Coca-Cola.More and more people realize the unhealthy factors in carbonated beverages and turn to non-carbonated drinks.Coca-Cola is forced to consider the issue in advance.Threats第八页，共9页。9Always Coca Cola 第九页，共9页。